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Latest performance-based advertising Stories

2014-10-28 08:28:31

Acquisition of mobile programmatic advertising company follows Matomy's recent entry into a strategic partnership with Publicis Groupe TEL AVIV, Israel and LONDON, Oct.

2014-07-24 04:21:03

Advertisers now able to drive performance advertising campaigns in new territories with Criteo's expanded operations NEW YORK, July 24, 2014 /PRNewswire/ --

2014-07-17 12:26:11

Tapjoy becomes the first performance-based mobile ad platform to use Experian's rich data set to target audiences on mobile devices SAN FRANCISCO

2014-07-09 08:24:52

LOS ANGELES, July 9, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced that it has updated the MediaAlpha Exchange with

2014-06-19 08:25:35

Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc.

2014-04-29 04:21:27

Mobile advertisers experience significant lift in favorability, recall, purchase intent and other key branding metrics through rewarded advertising SAN FRANCISCO, April 29, 2014 /PRNewswire/

2014-03-25 08:27:42

LOS ANGELES, March 25, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced the public launch of the MediaAlpha

2014-02-10 08:22:21

Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create WASHINGTON, Feb.

2014-01-23 08:27:31

- New Beta leverages individually personalized banners, deep-linking technology and full recommendation and prediction power of the Criteo Engine PALO ALTO, Calif., Jan.


Word of the Day
plim
  • To swell, as grain or wood with water.
The word 'plim' is probably a variant of the word 'plum'.
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