Latest performance-based advertising Stories
Acquisition of mobile programmatic advertising company follows Matomy's recent entry into a strategic partnership with Publicis Groupe TEL AVIV, Israel and LONDON, Oct.
REDMOND, Wash., Oct.
Advertisers now able to drive performance advertising campaigns in new territories with Criteo's expanded operations NEW YORK, July 24, 2014 /PRNewswire/ --
Tapjoy becomes the first performance-based mobile ad platform to use Experian's rich data set to target audiences on mobile devices SAN FRANCISCO
LOS ANGELES, July 9, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced that it has updated the MediaAlpha Exchange with
Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc.
Mobile advertisers experience significant lift in favorability, recall, purchase intent and other key branding metrics through rewarded advertising SAN FRANCISCO, April 29, 2014 /PRNewswire/
LOS ANGELES, March 25, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced the public launch of the MediaAlpha
Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create WASHINGTON, Feb.
- New Beta leverages individually personalized banners, deep-linking technology and full recommendation and prediction power of the Criteo Engine PALO ALTO, Calif., Jan.
- To swell, as grain or wood with water.