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Latest performance-based advertising Stories

2014-07-09 08:24:52

LOS ANGELES, July 9, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced that it has updated the MediaAlpha Exchange with a transformative reporting center to empower advertisers with more data than ever before to support their lead generation campaigns. The new reporting center allows all parties involved in the buying or selling of traffic to build their own reports based on over one hundred data points and...

2014-06-19 08:25:35

Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, today released findings from "The Value of Rewarded Advertising," a commissioned study conducted by Forrester Consulting on behalf of Tapjoy. The study, based on a survey of 1,500 US smartphone owners, shows that rewarded advertisements -- ads in...

2014-04-29 04:21:27

Mobile advertisers experience significant lift in favorability, recall, purchase intent and other key branding metrics through rewarded advertising SAN FRANCISCO, April 29, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, recently published several case studies, with results measured and verified by comScore, that demonstrate how Tapjoy's rich media solutions deliver superior branding results. The data from studies run with ampm,...

2014-03-25 08:27:42

LOS ANGELES, March 25, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced the public launch of the MediaAlpha Exchange following a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM) ("White Mountains"). The MediaAlpha Exchange, operating on an invite-only basis since 2012, is the industry's first transparent, vertically integrated marketplace bringing Real-Time...

2014-02-10 08:22:21

Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create WASHINGTON, Feb. 10, 2014 /PRNewswire-USNewswire/ -- Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This...

2014-01-23 08:27:31

- New Beta leverages individually personalized banners, deep-linking technology and full recommendation and prediction power of the Criteo Engine PALO ALTO, Calif., Jan. 23, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), a leading global technology company that specializes in performance display advertising, today announced the beta release of its mobile in-app performance display advertising solution. The new offering provides app developers and mobile marketers a cost effective,...

2013-06-06 23:17:49

Pay-for-performance internet advertising network MaxBounty has just launched support for Pay-Per-Call campaigns. Ottawa, Ontario, Canada (PRWEB) June 06, 2013 Ottawa, Canada based pay-for-performance internet advertising network MaxBounty has just launched support for Pay-Per-Call campaigns within their network. Similar to Pay-Per-Lead, Pay-Per-Call is a performance based advertising revenue model. However, instead of being paid a commission on the acquisition of a sales lead via a website...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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