Latest Performics Stories

Karishma Kiri Assumes Lead in Global Product Development; Jon Wegman to lead Planning & Strategy as Performics Widens Footprint CHICAGO, April 25, 2013 /PRNewswire/ -- Performics, the performance marketing agency owned by Publicis Groupe, announces the elevation of Michael Kahn to Global President. The appointment of Kahn, who previously led the company's global account management practices, marketing and sales departments, solidifies Performics' continued commitment to global...

Local marketing platforms partner to create expansive offering for multi-location brands and agencies SAN FRANCISCO and NEW YORK, April 16, 2013 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ], the global leader in premium digital marketing technology, and CityGrid (http://www.CityGridMedia.com), a leading local content network, today announced a new partnership designed to help marketing providers manage and optimize ads on the CityGrid advertising network at scale within...

CHICAGO, Jan. 3, 2013 /PRNewswire/ -- Performance marketing agency, Performics, (part of Publicis Group) announces today Global CEO, Daina Middleton's new book, Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage. In this book, Daina defines Participant Marketing, a concept that applies Self-Determination Theory to marketing for the first time. Performics employs participant marketing as a lens to view all campaigns and has...

LAS VEGAS, December 4, 2012 /PRNewswire/ -- Leading cloud-based social marketing platforms, Kenshoo Social [http://www.kenshoosocial.com ] (http://www.KenshooSocial.com) and Shoutlet [http://shoutlet ] (http://www.Shoutlet.com), unveiled today at SMX Social [http://searchmarketingexpo.com/socialmediamarketing ] an integrated solution for paid, owned and earned media. The offering improves campaign analytics, enabling marketers to more accurately and holistically measure,...

PARIS, November 7, 2012 /PRNewswire/ -- Publicis Groupe [EURONEXT Paris: FR0000130577] today announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market. VivaKi was created to accelerate the digital transformation of Publicis Groupe and its agencies, and as a...

PARIS, August 7, 2012 /PRNewswire/ -- Publicis Groupe [Euronext Paris: FR0000130577] announced today the acquisition of Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe's presence in India as well as its digital dominance. Resultrix was founded in 2008 and has aggressively grown to be the leading performance marketing agency in several...

CHICAGO, July 26, 2012 /PRNewswire/ -- Performics, the performance marketing firm owned by Publicis Groupe, today released the results from their 2012 Life on Demand Study, which asked nearly 2,000 Americans who visit a social network at least once a day about their use of social media across devices, channels and screens. The study shows life is more online and on demand than ever as consumers - more aptly called participants - are constantly connected and take major advantage of...

OAKBROOK TERRACE, Ill., June 19, 2012 /PRNewswire/ -- Redbox, America's destination for entertainment, today announced the launch of its first affiliate program with Performics, a performance-marketing agency owned by Publicis Groupe and a pioneer in the affiliate space. The partnership will allow Redbox to reach potential new customers and to reinforce its commitment to its existing customer base. (Photo: http://photos.prnewswire.com/prnh/20120619/CG25787LOGO) The program is...

CHICAGO, April 12, 2012 /PRNewswire/ -- Performics, the performance marketing firm owned by Publicis Groupe, released today findings from "S-Net: A Study on Social Media Usage & Behavior." The study of nearly 3,000 active U.S. social networkers highlights mothers as more versatile, present, active and engaged users of social networking sites, compared to other women. According to the study, mothers are approximately 61% more likely than other women to own a smartphone. They...

OLYMPIA, Wash., April 3, 2012 /PRNewswire/ -- Todd Friesen, a pioneer in the field of SEO, has held senior positions at some of the world's largest agencies including Performics, Position Technologies and Range Online Media. Co-founder Kris Roadruck elaborates: "Todd brings with him a wealth of talent and experience, skills that will prove critical in our current stage of growth. My excitement at having him on board extends beyond his notoriety in the industry; Todd was one of the...