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Last updated on April 23, 2014 at 1:22 EDT

Latest Performics Stories

2014-03-12 08:24:37

ATLANTA, March 12, 2014 /PRNewswire/ -- Engauge Marketing LLC (Engauge) and Moxie announced today that they are uniting under the Moxie name to form a fully integrated digital and advertising organization. http://photos.prnewswire.com/prnvar/20140312/CL81426LOGO Engauge was acquired by worldwide marketing and communications services holding company Publicis Groupe S.A. in August of 2013. Following the acquisition, Engauge became part of the ZenithOptimedia Group network, aligned...

2013-09-10 08:24:47

New solution from Kenshoo predicts costs of achieving ROI or revenue goals and automatically adjusts campaign execution to meet forecasts SAN FRANCISCO, September 10, 2013 /PRNewswire/ -- Kenshoo [http://www.kenshoo.com/?cid=701D0000000KHbu&ch=Public_Relations&ls=Public_Relations&ad=&offer=Kenshoo ] (http://www.Kenshoo.com), the global leader in premium digital marketing technology, today reveals Kenshoo Halogen Technology(TM), a new machine learning solution...

2013-06-18 08:29:06

CHICAGO, June 18, 2013 /PRNewswire/ -- Performics, the performance marketing agency owned by Publicis Groupe, recently collaborated with MoneyGram, a leading global money transfer company, on a new paid search campaign that saw a 44 percent increase in click-through-rate for MoneyGram. The campaign exceeded project goals and leveraged customer insights to better understand how and when people decide which money transfer company to use. MoneyGram's vast array of money transfer services...

2013-06-05 08:27:08

Nearly a Thousand Global Employees to Give Back to Local Communities CHICAGO, June 5, 2013 /PRNewswire/ -- Performics, the performance marketing agency owned by Publicis Groupe, will deploy employees around the world in a 24-hour global community event designed to support their communities through volunteer initiatives. "Our community efforts will begin where the sun rises in Asia and continue around the world in a continuous day of giving back. We know our workforce can make a...

2013-04-25 12:26:26

Karishma Kiri Assumes Lead in Global Product Development; Jon Wegman to lead Planning & Strategy as Performics Widens Footprint CHICAGO, April 25, 2013 /PRNewswire/ -- Performics, the performance marketing agency owned by Publicis Groupe, announces the elevation of Michael Kahn to Global President. The appointment of Kahn, who previously led the company's global account management practices, marketing and sales departments, solidifies Performics' continued commitment to global...

2013-04-16 08:27:25

Local marketing platforms partner to create expansive offering for multi-location brands and agencies SAN FRANCISCO and NEW YORK, April 16, 2013 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ], the global leader in premium digital marketing technology, and CityGrid (http://www.CityGridMedia.com), a leading local content network, today announced a new partnership designed to help marketing providers manage and optimize ads on the CityGrid advertising network at scale within...

2013-01-03 16:22:51

CHICAGO, Jan. 3, 2013 /PRNewswire/ -- Performance marketing agency, Performics, (part of Publicis Group) announces today Global CEO, Daina Middleton's new book, Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage. In this book, Daina defines Participant Marketing, a concept that applies Self-Determination Theory to marketing for the first time. Performics employs participant marketing as a lens to view all campaigns and has found...

2012-12-04 12:23:37

LAS VEGAS, December 4, 2012 /PRNewswire/ -- Leading cloud-based social marketing platforms, Kenshoo Social [http://www.kenshoosocial.com ] (http://www.KenshooSocial.com) and Shoutlet [http://shoutlet ] (http://www.Shoutlet.com), unveiled today at SMX Social [http://searchmarketingexpo.com/socialmediamarketing ] an integrated solution for paid, owned and earned media. The offering improves campaign analytics, enabling marketers to more accurately and holistically measure,...

2012-11-07 12:23:19

PARIS, November 7, 2012 /PRNewswire/ -- Publicis Groupe [EURONEXT Paris: FR0000130577] today announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market. VivaKi was created to accelerate the digital transformation of Publicis Groupe and its agencies, and as a...

2012-08-06 22:20:26

PARIS, August 7, 2012 /PRNewswire/ -- Publicis Groupe [Euronext Paris: FR0000130577] announced today the acquisition of Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe's presence in India as well as its digital dominance. Resultrix was founded in 2008 and has aggressively grown to be the leading performance marketing agency in several strategic...