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Latest Pernod Ricard USA Stories

2014-08-28 12:27:04

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- Pernod Ricard USA®, the premium spirits and wine company in the U.S., has appointed Ketchum Sports & Entertainment (KSE), a division of leading global communications firm Ketchum, as the company's entertainment marketing agency of record for its vast portfolio of brands. This new assignment follows six years of collaboration between Ketchum and Pernod Ricard USA in both the brand public relations and entertainment marketing fields. KSE's...

2014-05-19 08:26:22

Kahlua® Delivers a Fresh Take on Summer Entertaining with New Frozen Cocktails and a Summer Movie Series for Consumers Across the Country NEW YORK, May 19, 2014 /PRNewswire/ -- With Memorial Day just a few days away, Kahlua®, the classic rum and coffee liqueur, is putting a stake in summer with the new Kahlua Summer Shake-Up campaign. From casual dinner parties, to backyard BBQs, and everything in between, Kahlua is out to inspire consumers to shake things up this season - do...

2014-05-16 12:25:50

Malibu®, the Spirit of Summer, is Bringing Consumers the Ultimate Summer Experience in Partnership with OneRepublic NEW YORK, May 16, 2014 /PRNewswire/ -- Malibu®, the original coconut liqueur and Caribbean rum blend, is out to give consumers the Best Summer Ever with a series of high-energy consumer activations across the country and an engaging online content series spotlighting its signature cocktails. To prove that summer will be bigger and better this year, Malibu is also...

2014-05-07 12:30:08

Research With Experts, Parents & Teens Suggests Early, Frequent, Engaging Dialog NEW YORK, May 7, 2014 /PRNewswire/ -- The Alcohol Talk, a new public education campaign to help parents talk with their teens about drinking, was unveiled today by sponsor Pernod Ricard USA, the New York-based unit of the global spirits and wine marketer. The campaign emphasizes the timing, language and opportunities parents can use to have this conversation with confidence and credibility, based on input from...

2011-09-06 12:00:00

The exceptional line of all-natural and premium schnapps, liqueurs, brandies and triple sec, announces its search for the countryâs* greatest cocktail recipes. New York, N.Y., (PRWEB) September 06, 2011 Hiram Walker, the exceptional line of all-natural and premium schnapps, liqueurs, brandies and triple sec, today announces the first chapter in The Quest, a search for the countryâs* greatest cocktail creations. The Quest invites the bravest cocktail voyagers and...

2011-06-01 12:22:00

NEW YORK, June 1, 2011 /PRNewswire/ -- Hot on the heels of having their fan base select its next flavor, Malibu - one of the most recognizable and innovative brands in the world - is now allowing them to potentially create its advertising. If you've ever wanted to be in the director's seat, now is your chance. Malibu Cranberry-Cherry, chosen by fans to be Malibu's newest flavor addition, is searching for an inspired individual to play art director and create advertising that will...

2010-12-01 08:00:00

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- December is the month to "Get Your Island On" as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu's vibrant flavor portfolio in the "Malibu U Choose" sweepstakes. Starting today, fans can go to Malibu's Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu's newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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