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Latest Pernod Ricard Stories

2014-06-02 23:10:49

Los Angeles County Superior Court Judge Mel Red Recana granted Plaintiffs’ Motion to Approve a Consent Judgment on Friday, May 30, 2014, Case #BC537188. The Consent Judgment is between 4 California Plaintiffs, represented by, Custodio & Dubey LLP, and a group of Defendants made up of several of the largest alcohol manufacturing companies in the world, including: Anheuser-Busch, LLC; Bacardi U.S.A., Inc.; Heineken USA Incorporated; Beam Inc.; Millercoors LLC; Nolet Spirits U.S.A.;...

2014-05-19 08:26:22

Kahlua® Delivers a Fresh Take on Summer Entertaining with New Frozen Cocktails and a Summer Movie Series for Consumers Across the Country NEW YORK, May 19, 2014 /PRNewswire/ -- With Memorial Day just a few days away, Kahlua®, the classic rum and coffee liqueur, is putting a stake in summer with the new Kahlua Summer Shake-Up campaign. From casual dinner parties, to backyard BBQs, and everything in between, Kahlua is out to inspire consumers to shake things up this season - do...

2014-05-16 12:25:50

Malibu®, the Spirit of Summer, is Bringing Consumers the Ultimate Summer Experience in Partnership with OneRepublic NEW YORK, May 16, 2014 /PRNewswire/ -- Malibu®, the original coconut liqueur and Caribbean rum blend, is out to give consumers the Best Summer Ever with a series of high-energy consumer activations across the country and an engaging online content series spotlighting its signature cocktails. To prove that summer will be bigger and better this year, Malibu is also...

2014-05-07 12:30:08

Research With Experts, Parents & Teens Suggests Early, Frequent, Engaging Dialog NEW YORK, May 7, 2014 /PRNewswire/ -- The Alcohol Talk, a new public education campaign to help parents talk with their teens about drinking, was unveiled today by sponsor Pernod Ricard USA, the New York-based unit of the global spirits and wine marketer. The campaign emphasizes the timing, language and opportunities parents can use to have this conversation with confidence and credibility, based on input from...

2014-05-01 12:29:34

Absolut® and Lady Gaga - Announce Collaboration to Transform the Concert of the Season into an Experience of a Lifetime NEW YORK, May 1, 2014 /PRNewswire/ -- Absolut Vodka and the Grammy Award-winning Lady Gaga have joined forces to transform the concert of the season - artRAVE: the ARTPOP Ball, in support of the number one bestselling album ARTPOP - into an experience of a lifetime for a few lucky fans. Throughout Lady Gaga's US concert tour, Absolut will provide the opportunity...

2014-04-17 12:27:00

"Absolut Little Sun" Celebrates Creativity and Global Togetherness through Cocktails, Art and Music INDIO, Calif., April 17, 2014 /PRNewswire/ -- Absolut Vodka, the official spirits of Coachella Valley Music and Arts Festival, recently unveiled Absolut Little Sun -- an interactive art bar designed by Little Sun. Embodying Absolut's Transform Today(TM) spirit of inspiring the power of creation, the space, created together with Absolut, is an immersive and celebratory environment...

2014-02-03 12:24:45

NEW YORK, Feb. 3, 2014 /PRNewswire/ -- As part of the brand's global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa - as he writes it. Once the story is complete, the brand will work with Grampa to transform the still drawings into an...

2014-01-22 16:28:29

Company unveils iPhone app for on-demand beer, wine and liquor delivery in Boston and New York City; Announces association with premium spirits giant Pernod Ricard BOSTON, Jan. 22, 2014 /PRNewswire/ -- Today, millions of people in New York City and Boston can have beer, wine and liquor delivered to their doorstep, thanks to Drizly, the new iPhone app from Drizly, Inc. The app will reach many more consumers and U.S. cities in the next six months as the company announces today a round...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.