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Last updated on April 18, 2014 at 1:21 EDT

Latest Pernod Ricard Stories

2014-04-17 12:27:00

"Absolut Little Sun" Celebrates Creativity and Global Togetherness through Cocktails, Art and Music INDIO, Calif., April 17, 2014 /PRNewswire/ -- Absolut Vodka, the official spirits of Coachella Valley Music and Arts Festival, recently unveiled Absolut Little Sun -- an interactive art bar designed by Little Sun. Embodying Absolut's Transform Today(TM) spirit of inspiring the power of creation, the space, created together with Absolut, is an immersive and celebratory environment...

2014-02-03 12:24:45

NEW YORK, Feb. 3, 2014 /PRNewswire/ -- As part of the brand's global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa - as he writes it. Once the story is complete, the brand will work with Grampa to transform the still drawings into an...

2014-01-22 16:28:29

Company unveils iPhone app for on-demand beer, wine and liquor delivery in Boston and New York City; Announces association with premium spirits giant Pernod Ricard BOSTON, Jan. 22, 2014 /PRNewswire/ -- Today, millions of people in New York City and Boston can have beer, wine and liquor delivered to their doorstep, thanks to Drizly, the new iPhone app from Drizly, Inc. The app will reach many more consumers and U.S. cities in the next six months as the company announces today a round...

2013-12-03 20:23:27

Absolut Collaborates with LA-based Artist, Ry Rocklen, to Inspire the Power of Creation. MIAMI, Dec. 3, 2013 /PRNewswire/ -- On Wednesday, Absolut will officially unveil its latest Art Bar installation, known as "Night Court," produced in collaboration with artist Ry Rocklen. A center of nightlife and entertainment for attendees of Art Basel in Miami Beach, Night Court is the most recent and most extensive manifestation of Rocklen's "Trophy Modern" collection, and features furnishings...

2013-12-02 12:24:58

CHICAGO, Dec. 2, 2013 /PRNewswire/ -- After an extensive agency review process, Pernod Ricard USA has re-appointed incumbent Legacy Marketing Partners, a leading Chicago-based experiential marketing agency, as national on-premise activation agency of record, effective July 1, 2013. Legacy has been an agency partner for the past 10 years on many brands within the Pernod Ricard USA portfolio and will continue to be responsible for developing and implementing national on-premise...

2013-11-08 12:26:00

One Lucky Pinner Will Win $5,000 to be the Perfect Party Hostess and Make Their Holiday Entertaining Dreams Come True, Courtesy of Kahlua® and Allrecipes NEW YORK, Nov. 8, 2013 /PRNewswire/ -- This week, Kahlua(®)( )in partnership with allrecipes.com, launches the Kahlua( ) "Taste the Spirit of the Holidays" Holiday Entertaining Sweepstakes, where one lucky fan will have the opportunity to be the ultimate hostess through winning $5,000 to plan their own incredible holiday party....

2013-11-04 08:24:39

Legendary Rock Band Teams Up with Chivas in Multi-Year Collaboration NEW YORK, Nov. 4, 2013 /PRNewswire/ -- Chivas Regal partners with new Brotherhood members Mana, the biggest Latin rock band in the world, to take Chivas Scotch whisky drinkers on an exclusive musical journey through an inside look at the band. Intimate documentary videos will follow Mana as they record their next album and plan for their next world tour. Through the "Chivas Band of Brotherhood" program, the public...

2013-09-23 12:25:03

Malibu Puts the Power into Fans' Hands with Crowd-Sourced Custom Maroon 5 Concert NEW YORK, Sept. 23, 2013 /PRNewswire/ -- With nominations submitted and fans eagerly awaiting the announcement of which city would get a chance at a custom "Marooned on Malibu Island" concert, Malibu® and Maroon 5 are pleased to announce today that New York City fans have received the coveted bid. The cocktail and music collaboration encouraged fans all summer long to nominate their respective...

2013-09-12 16:23:46

BROMSGROVE, England, September 12, 2013 /PRNewswire/ -- Irish whiskey can become 10% of global whisk(e)y category sales helped by drinks firms' renewed interest in the sub-sector, according to the head of Pernod Ricard's Irish Distillers unit [http://www.just-drinks.com/news/irish-whiskey-aiming-high-as-global-firms-invest_id111467.aspx?utm_source=PR+Interview+Pernod&utm_medium=Online+PR&utm_campaign=Pernod+Interview ] . In an exclusive interview with...

2013-09-12 12:25:35

ABSOLUT® and Icona Pop Encourage Party-Goers to Flaunt their Sparkle and Unleash their Spirit with New ABSOLUT TUNE NEW YORK, Sept. 12, 2013 /PRNewswire/ -- The blend of two amazing talents creates something truly compelling and no one knows this better than ABSOLUT®. The premium vodka brand is partnering with Icona Pop - the pop sensation from Sweden behind the hit single 'I Love It' ft. Charli XCX - to launch ABSOLUT TUNE(®) nationwide, a bubbly blend of crisp white wine and...