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Latest Pernod Ricard Stories

2013-09-09 08:25:20

Introducing Creative Collaborations with Woodkid, Aaron Koblin,Yiqing Yin and Rafael Grampa NEW YORK, Sept. 9, 2013 /PRNewswire/ -- Today, ABSOLUT® is proud to announce a game-changing new brand campaign, aiming to connect with the creative spirit in all of us and to inspire artistic transformation around the world. Under the new brand ethos Transform Today, ABSOLUT is collaborating with four cutting-edge artists who ignore fate and break boundaries, transforming themselves and their...

2013-08-26 16:23:18

More than 15 Emerging Artists Turned the Ordinary Features of Divisadero Street into an Extraordinary "Open Canvas" Aesthetic Experience SAN FRANCISCO, Aug. 26, 2013 /PRNewswire/ -- This weekend, more than 15 emerging artists transformed Divisadero Street (between Hayes and Grove) into a public interactive art exhibit as part of ABSOLUT's Open Canvas initiative. From coast to coast, ABSOLUT is inspiring creative risk-taking by collaborating with, and empowering, local artists to transform...

2013-08-12 12:23:57

With Summer in Full Swing, Malibu Asks Fans to Nominate City for Custom Maroon 5 Concert NEW YORK, Aug. 12, 2013 /PRNewswire/ -- With this summer setting some record high temps, Malibu® continues a sizzling season with a Maroon 5 partnership that is sure to take this summer from hot to hotter. The cocktail and music "Marooned on Malibu Island" collaboration encourages fans to nominate their city in a nationwide competition to help determine the location of a Maroon 5 concert, to...

2013-06-27 16:23:12

New York indie rock band signs global deal with the disruptive brand of flavored vodkas, and unveils an exclusive song and short documentary "A Day In A Life" today. NEW YORK, June 27, 2013 /PRNewswire/ -- The Virgins have partnered with ODDKA(®) by Wyborowa to convey the spirit of this new innovative vodka brand and its range of unconventional flavors. The American rock band that broke through in 2008 with hit song "Rich Girls" has recently come back to the forefront with the...

2013-06-24 08:25:04

ABSOLUT® Invites Fans to Experience Emerging Artists Transforming the Mundane Features of a Brooklyn Street into an Extraordinary Interactive Art Exhibit NEW YORK, June 24, 2013 /PRNewswire/ -- This weekend, more than twenty celebrated emerging contemporary artists transformed ordinary features of North 6(th) street in Brooklyn (Williamsburg), New York, into an extraordinary immersive and participative experience as part of ABSOLUT's Open Canvas initiative. From wind art to...

2013-05-14 16:24:10

Creative Director Johan Lindeberg crafts brand approach using Chloe Sevigny in iconic marketing campaign NEW YORK, May 14, 2013 /PRNewswire/ -- Setting a new standard in the world of spirits, ABSOLUT ELYX, the first-ever luxury Vodka named Best Vodka, Double Gold, at the San Francisco World Spirits Competition, launches in select U.S. cities today, with Johan Lindeberg, Founder and Creative Director of BLK DNM, as its Creative Director. Keeping in line with modern day luxury's...

2013-02-07 12:24:31

NEW YORK, Feb. 7, 2013 /PRNewswire/ -- ABSOLUT VODKA, one of the most creative brands on the planet, is teaming up with the online design community Threadless, who will host a challenge to create artwork that will be featured on the next limited edition bottle in their city-inspired series. Building on the previous "city" editions (New Orleans, Los Angeles, Boston, Brooklyn, San Francisco, and Miami), the next design will be the first one sourced from a community of artists in the...

2012-11-15 08:28:49

STOCKHOLM, Nov. 15, 2012 /PRNewswire/ -- With the sponsorship of Swedish House Mafia's "One Last Tour", running from November 2012 to March 2013, the collaboration will continue to evolve from the more than twenty-five million online views of the Swedish House Mafia track Greyhound - a track and music video created exclusively for ABSOLUT VODKA, which kicked off this impactful and exciting partnership last year. (Photo: http://photos.prnewswire.com/prnh/20121115/NY13713-a )(Photo:...

2012-11-14 08:28:40

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Chivas Regal®, the leader in blended Scotch whisky, announces its partnership with actor Adam Rodriguez (CSI: Miami, Magic Mike) in an online and events campaign celebrating the brand's core values of brotherhood, honor and success. Rodriguez's first appearances will be at Chivas Regal's 1801 Club in New York City on the evening of Monday, November 19, and in Miami on Wednesday, December 12. Now in its second year, the 1801 Club is a pop-up club...

2012-10-10 07:24:16

BROMSGROVE, England, October 10, 2012 /PRNewswire/ -- A brand new report has revealed that Johnnie Walker retained its position as the leading global spirits brand in 2011. The annual report entitled 'Top Performing Spirits Brands' [http://bit.ly/QR4ow4 ] was recently published for the second time by just-drinks and IWSR. It confirms that out of the 124 brands ranked by volume, value and growth, Diageo owned Johnnie Walker was rated as the clear leader...