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Latest Pernod Ricard Stories

2011-05-31 09:46:00

PURCHASE, N.Y., May 31, 2011 /PRNewswire/ -- A good glass of wine is a great escape at the end of a long day. But what if your escape could be real? What if taste and smell could drag your other senses along? What if simply drinking wine and tweeting your thoughts on it could score you two airline tickets to New Zealand? Now it can. Brancott Estate, the world's bestselling New Zealand wine, is announcing the #WhatIf challenge in which participants are invited to use their noses,...

2011-05-19 13:03:00

PURCHASE, N.Y., May 19, 2011 /PRNewswire/ -- Do you enjoy the design of a good cocktail as much as the results in the glass? Do you spend as much time behind the bar as in front of it? Do your friends rely on you to create the drink of the night? If you fancy yourself a cocktail enthusiast, simply adding port to one of your signature cocktails could land you and a friend in Portugal. Sandeman, the world's leading port and sherry company, is challenging cocktail enthusiasts to play...

2011-03-28 05:00:00

SAN FRANCISCO, March 28, 2011 /PRNewswire/ -- The San Francisco World Spirits Competition held its prestigious judging on March 18th, 19th, and 20th at the Hotel Nikko in downtown San Francisco. In this, the 11th year, 1,106 premium spirits were submitted from 61 countries, making it a record-breaking year, up 8% from last year. The San Francisco competition is the oldest, largest, and most recognized spirits competition in the United States. 159 Double Gold Medals were awarded, 181 Gold...

2011-01-10 11:57:00

MIAMI, Jan. 10, 2011 /PRNewswire/ -- Republica, one of the nation's fastest growing advertising, branding, digital media, communications and promotions companies, announced it has been retained for the second consecutive year as the agency of record for Pernod Ricard Americas Travel Retail (PRATR), one of the world's leading premium spirits and wine companies. The agency, which began working with PRATR in 2009, has been instrumental in developing strategic promotional campaigns throughout...

2010-12-01 08:00:00

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- December is the month to "Get Your Island On" as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu's vibrant flavor portfolio in the "Malibu U Choose" sweepstakes. Starting today, fans can go to Malibu's Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu's newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as...

2010-11-08 08:00:00

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- Today, Kahlua®, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, "Delicioso." With a focus on the brand's origins - the heart of Veracruz, Mexico - the new campaign highlights its rich heritage and the compelling combination of 100 percent Arabica coffee and sugar cane spirit. Engaging consumers in the U.S. and Canada, "Delicioso" will feature executions across television,...

2010-10-05 11:46:00

NEW YORK, Oct. 5 /PRNewswire/ -- Today, Pernod® Aux Plantes d'Absinthe Superieure, the creator of art history's most inspirational spirit, debuts its second annual national Creator Of art contest seeking innovation and talent among a new generation of artists. Pernod Absinthe had a renowned influence on 19th Century art and literary legends, including Toulouse-Lautrec, Picasso, Manet, Van Gogh and Degas. To honor its heritage, the Creator Of art competition pays homage...

2010-07-08 12:06:00

PURCHASE, N.Y., July 8 /PRNewswire/ -- Brancott Vineyards, creators of the original Marlborough Sauvignon Blanc, announces its partnership with Blue Ocean Institute, a non-profit organization that provides solutions that enlighten personal choices, instill hope and inspire people to take action in a growing effort to restore living abundance in the ocean. The partnership's first project is the creation of Blue Ocean Institute's iPhone application--FishPhone. The application provides users...

2010-06-01 16:06:00

NEW YORK, June 1 /PRNewswire/ -- Kahlua, the number one coffee liqueur in the world, today announced that it has appointed TBWA\Chiat\Day New York as its communications agency for all global advertising activities for the brand. "TBWA\Chiat\Day New York has a proven ability to help reshape brands on a global scale. Its success with the positioning of some of the world's most admired brands is key to our decision to appoint them as global communications agency for Kahlua," said Mathias...

2010-04-08 08:02:00

NEW YORK, April 8 /PRNewswire/ -- Today, ABSOLUT® VODKA unveils the next wave of its creative collaborations with Thirty Days NY - a pop-up artist loft/performance space nestled in the heart of TriBeCa - where co-owners of Los Angeles' taste-making bookstore, Family (David Jacob Kramer and Sammy Harkham), will curate a bustling hive of evolving creativity and free events for the next 30 days. Family is among the stable of creative organizations with which Spike Jonze...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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