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Latest Pernod Ricard Stories

2010-10-05 11:46:00

NEW YORK, Oct. 5 /PRNewswire/ -- Today, Pernod® Aux Plantes d'Absinthe Superieure, the creator of art history's most inspirational spirit, debuts its second annual national Creator Of art contest seeking innovation and talent among a new generation of artists. Pernod Absinthe had a renowned influence on 19th Century art and literary legends, including Toulouse-Lautrec, Picasso, Manet, Van Gogh and Degas. To honor its heritage, the Creator Of art competition pays homage...

2010-07-08 12:06:00

PURCHASE, N.Y., July 8 /PRNewswire/ -- Brancott Vineyards, creators of the original Marlborough Sauvignon Blanc, announces its partnership with Blue Ocean Institute, a non-profit organization that provides solutions that enlighten personal choices, instill hope and inspire people to take action in a growing effort to restore living abundance in the ocean. The partnership's first project is the creation of Blue Ocean Institute's iPhone application--FishPhone. The application provides users...

2010-06-01 16:06:00

NEW YORK, June 1 /PRNewswire/ -- Kahlua, the number one coffee liqueur in the world, today announced that it has appointed TBWA\Chiat\Day New York as its communications agency for all global advertising activities for the brand. "TBWA\Chiat\Day New York has a proven ability to help reshape brands on a global scale. Its success with the positioning of some of the world's most admired brands is key to our decision to appoint them as global communications agency for Kahlua," said Mathias...

2010-04-08 08:02:00

NEW YORK, April 8 /PRNewswire/ -- Today, ABSOLUT® VODKA unveils the next wave of its creative collaborations with Thirty Days NY - a pop-up artist loft/performance space nestled in the heart of TriBeCa - where co-owners of Los Angeles' taste-making bookstore, Family (David Jacob Kramer and Sammy Harkham), will curate a bustling hive of evolving creativity and free events for the next 30 days. Family is among the stable of creative organizations with which Spike Jonze...

2010-03-22 14:00:00

NEW YORK, March 22 /PRNewswire/ -- Today, as part of an ongoing creative collaboration with JAY-Z and Madison Square Garden (MSG), ABSOLUT® VODKA introduces "NY-Z" -- a 14-minute short film featuring JAY-Z and directed by popular music and culture photographer Danny Clinch. Featuring exclusive footage of JAY-Z and John Mayer as they prepare for the September 11 benefit concert at MSG, NY-Z offers a rare glimpse into the life of native New Yorker Shawn "JAY-Z" Carter as...

2010-01-21 07:40:00

STOCKHOLM and PARK CITY, Utah, January 21 /PRNewswire/ -- - ABSOLUT and Spike Jonze Premiere I'm Here at Sundance Film Festival Acclaimed filmmaker Spike Jonze premieres his latest work - I'm Here, a 30-minute short film - today at the Sundance Film Festival as part of the first-ever Opening Night's Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA, and the partnership acknowledges the brand's position as a pioneering and culture-shaping brand....

2009-12-28 13:00:00

PURCHASE, N.Y., Dec. 28 /PRNewswire/ -- Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced that it is expanding placements of video messages from its "Accept Responsibility" campaign a public service initiative to increase consumer awareness of responsible drinking - via increased presence within the social media landscape. Pernod Ricard USA's media agency, Carat, is working with a variety of distribution partners, such as SocialVibe, VideoEgg and...

2009-12-09 15:56:00

NORWALK, Conn., Dec. 9 /PRNewswire/ -- Marketing Drive is pleased to welcome Bill Wiechers as VP/Creative Director for their Chicago location and Joe Kantrowitz as Creative Director based in Norwalk, Connecticut. In his previous position as VP/Creative Director for DraftFCB Chicago, Bill developed retail communications and promotions for some of the world's top marketers: GlaxoSmithKline, Kmart, Motorola and the United States Postal Service. With over 15 years of marketing experience,...

2009-11-20 10:31:00

NEW YORK, Nov. 20 /PRNewswire/ -- As the authoritative voice of the burgeoning absinthe category, today Pernod® Aux Plantes d'Absinthe Superieure, the creator of the mystical Parisienne spirit, introduces an artful new interactive website and debuts a national "Creator Of" art contest seeking the next generation of artists. In an effort to educate absinthe novices and experts alike on its storied and legendary past, the recently launched www.pernodabsinthe.com will serve...

2009-10-14 17:15:00

NORWALK, Conn., Oct. 14 /PRNewswire/ -- Marketing Drive is proud to be part of the esteemed group of award recipients recognized at last week's Design of the Times and PRO Awards. "We are extremely pleased that our Pernod Ricard work was recognized by both competitions. It's our collaborative relationship with this industry leader that enables us to produce such award-worthy programs," said Ronnie Tucker, SVP Account Director for Marketing Drive. The Kahlua 'Holiday Fit for Kings'...


Word of the Day
holluschickie
  • A 'bachelor seal'; a young male seal which is prevented from mating by its herd's older males (mated bulls defending their territory).
This comes from the Russian word for 'bachelors.'
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