Quantcast

Latest Pernod Ricard Stories

2010-03-22 14:00:00

NEW YORK, March 22 /PRNewswire/ -- Today, as part of an ongoing creative collaboration with JAY-Z and Madison Square Garden (MSG), ABSOLUT® VODKA introduces "NY-Z" -- a 14-minute short film featuring JAY-Z and directed by popular music and culture photographer Danny Clinch. Featuring exclusive footage of JAY-Z and John Mayer as they prepare for the September 11 benefit concert at MSG, NY-Z offers a rare glimpse into the life of native New Yorker Shawn "JAY-Z" Carter as...

2010-01-21 07:40:00

STOCKHOLM and PARK CITY, Utah, January 21 /PRNewswire/ -- - ABSOLUT and Spike Jonze Premiere I'm Here at Sundance Film Festival Acclaimed filmmaker Spike Jonze premieres his latest work - I'm Here, a 30-minute short film - today at the Sundance Film Festival as part of the first-ever Opening Night's Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA, and the partnership acknowledges the brand's position as a pioneering and culture-shaping brand....

2009-12-28 13:00:00

PURCHASE, N.Y., Dec. 28 /PRNewswire/ -- Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced that it is expanding placements of video messages from its "Accept Responsibility" campaign a public service initiative to increase consumer awareness of responsible drinking - via increased presence within the social media landscape. Pernod Ricard USA's media agency, Carat, is working with a variety of distribution partners, such as SocialVibe, VideoEgg and...

2009-12-09 15:56:00

NORWALK, Conn., Dec. 9 /PRNewswire/ -- Marketing Drive is pleased to welcome Bill Wiechers as VP/Creative Director for their Chicago location and Joe Kantrowitz as Creative Director based in Norwalk, Connecticut. In his previous position as VP/Creative Director for DraftFCB Chicago, Bill developed retail communications and promotions for some of the world's top marketers: GlaxoSmithKline, Kmart, Motorola and the United States Postal Service. With over 15 years of marketing experience,...

2009-11-20 10:31:00

NEW YORK, Nov. 20 /PRNewswire/ -- As the authoritative voice of the burgeoning absinthe category, today Pernod® Aux Plantes d'Absinthe Superieure, the creator of the mystical Parisienne spirit, introduces an artful new interactive website and debuts a national "Creator Of" art contest seeking the next generation of artists. In an effort to educate absinthe novices and experts alike on its storied and legendary past, the recently launched www.pernodabsinthe.com will serve...

2009-10-14 17:15:00

NORWALK, Conn., Oct. 14 /PRNewswire/ -- Marketing Drive is proud to be part of the esteemed group of award recipients recognized at last week's Design of the Times and PRO Awards. "We are extremely pleased that our Pernod Ricard work was recognized by both competitions. It's our collaborative relationship with this industry leader that enables us to produce such award-worthy programs," said Ronnie Tucker, SVP Account Director for Marketing Drive. The Kahlua 'Holiday Fit for Kings'...

2009-08-24 17:25:00

NEW YORK, Aug. 24 /PRNewswire/ -- Today, ABSOLUT(R) VODKA, the world's most iconic vodka, announces a creative collaboration with Madison Square Garden that will offer music fans an unparalleled series of high-profile concerts at the iconic venue. Showcasing performances ranging from rock-and-roll heavyweights to country crooners, these two legendary brands will work together to bring music lovers of all kinds the ultimate concert experience as only The Garden can offer. To kick off...

2009-05-11 14:34:00

RUTHERFORD, NAPA VALLEY, Calif., May 11 /PRNewswire/ -- A unique and glamorous photography exhibit with candid photos of the top Hollywood celebrities is debuting at Mumm Napa Winery on May 16, 2009. Titled "Hollywood, Beverly Hills & Other Perversities," the exhibit includes a selection of more than 100 black and white images from former Los Angeles Times photographer George Rose, who chronicled popular culture in the Los Angeles area during the late '70s and early '80s. Rare and...

2009-04-30 07:30:00

Top-Selling Caribbean Rum Named Official Spirits Sponsor of 2009 and 2010 AVP Crocs Tour Seasons NEW YORK, April 30 /PRNewswire/ -- As the weather heats up, rum cocktails and beach volleyball will play a winning game, as two great summer traditions come together in a tour de force of sand, surf, sunshine and spirits. Today, Malibu(R), the number one selling Caribbean Rum with natural Coconut Flavor, has been named the official spirits sponsor of the AVP Crocs Tour for the 2009 and 2010...

2009-04-20 02:00:00

STOCKHOLM, April 20 /PRNewswire/ -- - In an ABSOLUT World, Currency Would be Replaced by Acts of Kindness ABSOLUT defies the recession and presents its first global marketing initiative since Pernod Ricard acquired ABSOLUT VODKA. In mid April, the brand launches "ABSOLUT HUGS" globally, a new visionary TV commercial depicting a world where transactions are paid for with affection and gratitude, rather than currency. To view the Multimedia News Release, go to:...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
Related