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2008-12-12 09:47:00

Melrose Ave Is Infused with Green Thanks to the World's Most Iconic Vodka LOS ANGELES, Dec. 12 /PRNewswire/ -- Green Way LA(TM) and ABSOLUT(R) VODKA, along with city partners, unveiled an innovative "Green Street" project that starts at the famed Melrose Avenue and will transform the 600 block of Vista Street into a model of urban sustainability. Green Way LA accepted a $250,000 catalyst donation from ABSOLUT, making this forward-thinking, city-wide...

2008-12-04 13:00:00

- Projection Campaign Is Latest Innovation For Leader of Fastest-Growing Spirits Category - PURCHASE, N.Y., Dec. 4 /PRNewswire/ -- "Are you talking to me?" That's what people will be saying to a bunch of walls in New York and Los Angeles this month, as Jameson(R) Irish Whiskey aims to continue its defiance of the economic downturn (dollar sales up 33% for the six-month period ending 10/18/08, according to AC Nielsen), by engaging in some social discourse with people on the streets. In high...

2008-10-21 15:00:20

LOS ANGELES, Oct. 21 /PRNewswire/ -- Jacob's Creek and 20th Century Fox have formed a global partnership for the highly anticipated Baz Luhrmann film AUSTRALIA, opening in theatres everywhere November 26. (Photo: http://www.newscom.com/cgi-bin/prnh/20081021/LATU105) Managing Director Stephen Couche says, "With the key attributes of being iconic, authentically Australian, and premium, there is no doubt that Jacob's Creek and AUSTRALIA create the ideal partnership." The world's best...

2008-09-21 03:00:22

By Anonymous Wine and spirits sales are being driven by seemingly opposite demographics, baby boomers and consumers who have recently reached legal drinking age. They likewise are popular due to two seemingly divergent trends, health consciousness and the search for status. "Consumers continue to be interested in trading up in nearly every [spirits] category," Brian Morgan, senior research analyst for Euromonitor International, Chicago, told Beverage Industry earlier this year. "It's a...

2008-09-18 18:00:38

To: NATIONAL EDITORS Contact: Robin Insley, +1-212-849-8256, robin@robininsleyassociates.com; or Kai Mathey, +1-212-849-8258, kai@robininsleyassociates.com, both for the 2008 Food Network New York City Wine & Food Festival Ferrero(R) Chocolates Present SWEET An Evening to Tempt the Fiercest Sweet Tooth With the Musical Stylings of Celebrity DJ Samantha Ronson NEW YORK, Sept. 18 /PRNewswire-USNewswire/ -- Sweet dreams are guaranteed when Ferrero(R) chocolates, Perrier-Jouet,...

2008-09-16 03:00:20

By Bokaie, Jemima Pernod Ricard plans to dilute a drive to launch flavoured variants of vodka brand Absolut, following its acquisition of the brand through its euro5.6m (Pounds 4.4m) purchase ofVin & Sprit from the Swedish government in April. Instead of adding one flavour every six months, the drinks giant said it will now do so only every one or two years. Its marketing activities, meanwhile, will focus on its original blue variant. The change in strategy comes weeks after Diageo...

2008-09-05 15:00:20

Research and Markets (http://www.researchandmarkets.com/research/bd23ed/marketwatch_drink) has announced the addition of the "MarketWatch: Drinks - August 2008" report to their offering. The Drinks MarketWatch contains the latest news, analysis and opinion, covering all the months major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from June 15 - July 14 2008. Scope - Geographic coverage: global - Category coverage: drinks...

2008-07-25 06:00:35

By Martin Flanagan Pernod Ricard 58.68 +1.73 Rolls-Royce 371.25p +2.5p PERNOD Ricard, Scotland's second-biggest whisky company through its ownership of Chivas Bros, has clearly established its expansionist credentials since the turn of the millennium. Although it was already in the top six of the world's spirits and wine companies in 2000, it has since made three transformational acquisitions. First there was the multi-billion carve-up of Seagram that Pernod did in...

2005-08-01 03:59:26

By Gail Schiller LOS ANGELES (Hollywood Reporter) - For Budweiser, it looked like a match made in heaven. So America's top-selling beer tied the knot with "Wedding Crashers," paying a product-placement fee to be featured in the current box office champ and then ponying up millions of dollars for its first major movie promotion in 14 years. But then the Marin Institute, a prominent alcohol industry watchdog group, decided to do some wedding crashing of its own, alleging that even though the...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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