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Latest Pharmaceutical marketing Stories

2014-07-22 08:26:49

-- With dermatologists, gastroenterologists and pediatric specialists losing interest in visits, pharmacos turn to new forms of marketing for better results -- EVANSTON, Ill., July 22, 2014 /PRNewswire/ -- The steady decline of pharmaceutical sales representative access to physicians is spreading to previously rep-friendly specialties, according to the spring 2014 AccessMonitor(TM) report from global sales and marketing consulting firm ZS Associates....

2014-07-20 23:01:32

MarketOptimizer.org adds “CountryFocus: Healthcare, Regulatory and Reimbursement Landscape – Mexico” to its store. Report Overview of the Pharmaceutical and Medical Device Markets. Inquire before Buying @ http://www.marketoptimizer.org/contacts/inquire-before-buying?rname=8465. Dallas, Texas (PRWEB) July 20, 2014 The population of Mexico was approximately 118.8 million in 2013, and is estimated to grow at a Compound Annual Growth Rate (CAGR) of 1.8%, to approximately 128.6 million...

2014-07-10 12:34:06

Visitation to Branded Pharmaceutical Websites Continues to Produce Greatest Lifts RESTON, Va., July 10, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore's survey data from 163 pharmaceutical studies, these benchmarks...

2014-07-05 12:20:47

MarketOptimizer.org adds "CountryFocus: Healthcare, Regulatory and Reimbursement Landscape - Japan" to its store. The report is an essential source of information and analysis on the healthcare, regulatory and reimbursement landscape in Japan. DALLAS, July 5, 2014 /PRNewswire-iReach/ -- In 2012, Japan's population was estimated at 127.5 million. It is however decreasing due to a negative balance between the birth rate and the mortality rate, as well as a drop in the number of women of...

2014-06-30 23:14:05

This seminar will provide an in-depth snapshot of the key principles and requirements for advertising and promotion expectations and ensuring compliance success by David R. Dills, Regulatory & Compliance Consultant with more than 24 years of hands-on experience and a proven track record within the FDA regulated industry. San Diego, CA (PRWEB) June 30, 2014 The FDA regulates the promotion of prescription drugs, biologics, medical devices and biotechnology products to ensure that the...

2014-06-11 23:03:30

Panelists will offer insights into their story selection process and areas of interest. Washington (PRWEB) June 11, 2014 Reporters covering various aspects of the drug and medical device development industry will share their experiences during a Reporters Round Table on June 17 at 8 a.m. at the DIA 2014 50th Annual Meeting, in Room 16B at the San Diego Convention Center. Panelists will offer insights into their story selection process and areas of interest. This is a unique opportunity...

2014-05-15 23:09:33

5th App from MDLinx, a leading healthcare brand where physicians find the most up-to-date, valuable clinical and medical information, helping them make the most informed decisions for the health of their patients. Washington, DC (PRWEB) May 15, 2014 The new innovative MDLinxCME App was created to help practitioners fulfill their continuing medical education (CME/CE) requirements and enhance their CME experience -- right on their Apple and Android devices. All CME activities are accredited...

2014-05-05 20:24:01

PARSIPPANY, N.J., May 5, 2014 /PRNewswire/ -- EarthColor will attend the upcoming 2014 PharmaMarketing Summit at the Eau Palm Beach Resort & Spa in Manalapan, Florida. Hosted by Marcus Evans, the exclusive invite-only event will bring together marketing and sales executives from leading pharmaceutical organizations. Key discussion points will include best practices in digital marketing, integrating innovation into brand strategy, supporting relationship marketing, optimizing...

2014-04-28 23:09:08

Winning Primary Care Physician awareness campaign created by GA Communication Group, focuses on early diagnosis of congenital heart defects; MDLinx Charity award presented at 25th Annual Manny Awards in New York City. New York, New York (PRWEB) April 28, 2014 The stars of pharmaceutical and healthcare advertising came out in New York City, Thursday night, to honor the best in the business at the MedAdNews Manny Awards. It was at this venerable, black tie award ceremony that MDLinx.com, a...

2014-04-04 23:23:41

New MDLinx/M3 Global Research poll reveals physicians’ perceptions on important changes to come. Washington, DC (PRWEB) April 04, 2014 During the final week before the Affordable Care Act (ACA) signup deadline, MDLinx and M3 Global Research, both part of M3 Group of companies, a leading provider of online marketing solutions to the healthcare industry, created and conducted a survey with 602 physicians regarding their thoughts on the effectiveness of ACA advertising and the impact and...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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