Latest Pharmaceutical marketing Stories
A CMI/Compas survey of physicians’ perceptions of DTC advertising finds that it does influence their prescribing habits, and yet still is not as valuable or informational as it could be. King of Prussia, PA (PRWEB) May 15, 2013 A CMI/Compas survey of physicians’ perceptions of DTC advertising finds that it does influence their prescribing habits, and yet still is not as valuable or informational as it could be. In 2002, the FDA conducted a study of HCPs to understand their attitudes...
- Revenue and Net Profit Surged 35.7% and 9.8%, Respectively - HONG KONG, March 25, 2013 /PRNewswire/ -- Sihuan Pharmaceutical Holdings Group Ltd. (HKEx: 0460) ("Sihuan Pharmaceutical" or the "Company"), a leading pharmaceutical company with the largest cardio-cerebral vascular ("CCV") drug franchise in China's prescription drug market, today announced its annual results for the year ended 31 December 2012. Financial Highlights...
The pharmaceutical industry has pulled back on marketing to physicians and consumers, yet some enduring patterns persist. According to a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health, advertising peaked in 2004, with industry promotion to physicians declining nearly 25 percent by 2010, to $27.7 billion or 9 percent of sales. Similar declines were seen in direct-to-consumer advertising, which remains concentrated among a small number of products. The...
COPENHAGEN, Denmark, January 17, 2013 /PRNewswire/ -- - 50% jump in licences over the last two months - Used by leading global agencies A rapid increase in interest around Agnitio's closed loop marketing platform, has seen the global pharmaceutical marketing company experience a 50% increase in the number of licences granted to advertising, marketing and creative agencies in the last two months alone. (Logo:...
SPRINGFIELD, Ill., Jan. 15, 2013 /PRNewswire/ -- H. D. Smith, among the nation's largest pharmaceutical wholesalers, today announced plans to secure majority ownership in Triplefin, a privately held reimbursement, patient assistance and pharmaceutical brand support services Company, headquartered in Cincinnati, Ohio. The investment will combine Triplefin under H. D. Smith's Specialty Solutions business alongside Smith Medical Partners, creating an end-to-end service value chain...
Honorees Will Receive Distinguished Service and Leadership Award at Holiday Reception December 12 WASHINGTON, Dec. 11, 2012 /PRNewswire-USNewswire/ -- The Food and Drug Law Institute will honor four outstanding food and drug law professionals with its annual Distinguished Service and Leadership Award: Minnie Baylor-Henry, Alan Bennett, Thomas O. Henteleff and John M. Taylor III. (Logo: http://photos.prnewswire.com/prnh/20121211/DC27524LOGO) The honorees will receive their awards...
RESTON, Va., Dec. 3, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians' attitudes toward mobile devices and tablets in...
CARY, N.C., Sept. 25, 2012 /PRNewswire/ -- Leveraging 18 years of experience in studying and shaping human health behavior, MicroMass Communications has formed a new consulting practice to help life science companies meet the growing demand for patient-centricity, an approach that drives positive patient experiences and outcomes, both of which are critical areas of focus in the new healthcare environment. The new division, the MicroMass Health Behavior Group...
XIANYANG, China, Aug. 8, 2012 /PRNewswire-Asia-FirstCall/ -- Biostar Pharmaceuticals, Inc. (NASDAQ GM: BSPM) ("Biostar" or "the Company"), a PRC-based manufacturer and marketer of pharmaceutical and health supplement products in China for a variety of diseases and conditions, today announced that it will establish a call center as its new business to customer ("B2C") sales platform. Within the next 30 days, the Company will open, staff and equip a call center in Xianyang....
Physicians tend to share patients with colleagues who have similar personal traits and practice styles, and there is substantial variation in physician network characteristics across geographic areas, according to a study in the July 18 issue of JAMA. Physicians are embedded in informal networks that result from their sharing of patients, information, and behaviors. "These informal information-sharing networks of physicians differ from formal organizational structures (such as a physician...
