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Latest Philip Mazzocco Stories

2012-12-18 11:10:59

A desire for expensive, high-status goods is related to feelings of social status - which helps explain why minorities are attracted to bling, a new study suggests. Previous research had shown that racial minorities spend a larger portion of their incomes than do whites on conspicuous consumption — buying products that suggest high status. But a new study showed that whites could be induced to crave expensive, high-status products if they imagined themselves in a low-status...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.