Quantcast
Last updated on April 17, 2014 at 21:23 EDT

Latest Piaggio Group Stories

2013-12-06 08:21:04

MILAN, December 6, 2013 /PRNewswire/ -- At the Paris Salon de la Moto, open from 3 to 8 December, the new Vespa Primavera made its French debut. Unveiled a month ago at the world press at the Milan 2013 EICMA show, the Vespa Primavera is now being marketed all over Europe and - following a presentation in Hanoi - in Vietnam and Asian countries as well. To view the Multimedia News Release, please click:...

2013-04-09 16:20:34

Actor and Guzzi Owner Ewan McGregor is New Face of California 1400's Global Advertising Campaign NEW YORK, April 9, 2013 /PRNewswire/ -- Moto Guzzi USA, the North American branch of the Piaggio Group's iconic Moto Guzzi motorcycle brand, known for its high quality craftsmanship, iconic design, rich heritage and originality, today announced the all-new 2014 California 1400 models will arrive to U.S. dealerships the week of April 15th. The storied Italian brand and model line gained...

2012-08-21 06:20:20

NEW YORK, Aug. 21, 2012 /PRNewswire/ -- Vespa USA, the North American importer of the Piaggio Group's iconic Vespa scooter brand, is introducing www.lavespavita.com, a new community-powered online destination for individuals who have a passion for living "La Vespa Vita" (The Vespa Life). From street fashion trends to innovative product design, the new site is a call to action for both brand advocates and new fans to contribute and share their own Vespa-inspired content using the most popular...

2012-05-15 06:21:48

NEW YORK, May 15, 2012 /PRNewswire/ -- Moto Guzzi USA, the North American importer of the Piaggio Group's iconic Moto Guzzi motorcycle brand, is introducing Moto Guzzi Originals, a new website for individuals who have a passion for brands and products that create - not follow - a trend. The microsite invites users to explore the unique heritage and many industry-first innovations of Moto Guzzi motorcycles, as told through the Italian brand's designers, owners and enthusiasts. The site also...

2012-04-04 02:21:34

NEW YORK, April 4, 2012 /PRNewswire/ -- Invoke Media has been hired by Piaggio Group Americas (PGA), the North American importer of iconic Italian motorcycle and motor scooter brands Aprilia, Moto Guzzi, Piaggio and Vespa, to help power its interactive marketing strategy focused on increasing leads to drive product sales volume to its dealers. Through this relationship, Invoke will build a series of digital applications that support PGA's scooter and motorcycle product lines. The...

2012-03-20 06:20:54

NEW YORK, March 20, 2012 /PRNewswire/ -- Aprilia USA, the North American subsidiary of the Piaggio Group's Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride - both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences,...

2012-03-19 10:21:11

NEW YORK, March 19, 2012 /PRNewswire/ -- Italian manufacturer Piaggio Group, represented in the U.S. by its subsidiary Piaggio Group Americas (PGA), gave North American dealers a clear vision of plans for global and market growth during the company's 2012 dealer meeting in Hollywood, FL. Led by Piaggio Group Chairman and CEO Roberto Colaninno and Piaggio Group Americas President and CEO Miguel Martinez, as well as Piaggio Group executives from engineering, design, racing and marketing...

2012-03-15 21:27:00

NEW YORK, March 15, 2012 /PRNewswire/ -- Italian manufacturer Piaggio Group, represented in the US by its subsidiary Piaggio Group Americas (PGA), the leader of the European two-wheeler market and renowned for revolutionary technology and legendary style in personal transportation, announced the debut of three new models in the North American market - the race-bred Aprilia Tuono V4 naked sportbike, the adventure-ready Moto Guzzi Stelvio 1200 NTX sport tourer and the commute or...

2011-12-09 06:00:00

NEWTON-LE-WILLOWS, England, December 9, 2011 /PRNewswire/ -- Bike Trader, the leading site for buying and selling motorbikes, is running a Facebook-based competition to give fans the chance to win a blue Vespa S50 [http://www.autotrader.co.uk/bikes/motorcycles/piaggio/vespa/50cc/new-piaggio-vespa-s-50-8244 ] . The competition will run until the 20th January 2012 and only requires a 'Like' of the Bike Trader Facebook page to enter. As the biggest trader of motorbikes in...

2011-04-13 09:00:00

NEW YORK, April 13, 2011 /PRNewswire/ -- Vespa USA is joining forces with MintLife, the award-winning blog of Mint.com, the free personal finance website that helps budget-minded Americans track and manage their money. To encourage consumers to rethink their transportation and commuting choices, MintLife has added motor scooter ownership to its portfolio of cash-conservation tips. The more than 1 million daily visitors to MintLife will get a reminder that the road to savings - and...