Latest Piaggio Stories
Actor and Guzzi Owner Ewan McGregor is New Face of California 1400's Global Advertising Campaign NEW YORK, April 9, 2013 /PRNewswire/ -- Moto Guzzi USA, the North American branch of the Piaggio Group's iconic Moto Guzzi motorcycle brand, known for its high quality craftsmanship, iconic design, rich heritage and originality, today announced the all-new 2014 California 1400 models will arrive to U.S. dealerships the week of April 15th. The storied Italian brand and model line gained...
NEW YORK, Aug. 21, 2012 /PRNewswire/ -- Vespa USA, the North American importer of the Piaggio Group's iconic Vespa scooter brand, is introducing www.lavespavita.com, a new community-powered online destination for individuals who have a passion for living "La Vespa Vita" (The Vespa Life). From street fashion trends to innovative product design, the new site is a call to action for both brand advocates and new fans to contribute and share their own Vespa-inspired content using the...
NEW YORK, May 15, 2012 /PRNewswire/ -- Moto Guzzi USA, the North American importer of the Piaggio Group's iconic Moto Guzzi motorcycle brand, is introducing Moto Guzzi Originals, a new website for individuals who have a passion for brands and products that create - not follow - a trend. The microsite invites users to explore the unique heritage and many industry-first innovations of Moto Guzzi motorcycles, as told through the Italian brand's designers, owners and enthusiasts. The...
CLEARWATER, Fla., April 5, 2012 /PRNewswire/ -- Avantair, Inc. (OTCBB: AAIR), the industry leader of fractional aircraft ownership in the light jet cabin category and the only publicly traded stand-alone private aircraft operator, today announced they have selected LIPMAN as its marketing and advertising agency partner. LIPMAN will be responsible for evolving Avantair's brand strategy and creative messaging approach to the target market. While many in the private aviation industry...
NEW YORK, April 4, 2012 /PRNewswire/ -- Invoke Media has been hired by Piaggio Group Americas (PGA), the North American importer of iconic Italian motorcycle and motor scooter brands Aprilia, Moto Guzzi, Piaggio and Vespa, to help power its interactive marketing strategy focused on increasing leads to drive product sales volume to its dealers. Through this relationship, Invoke will build a series of digital applications that support PGA's scooter and motorcycle product lines....
NEW YORK, March 19, 2012 /PRNewswire/ -- Italian manufacturer Piaggio Group, represented in the U.S. by its subsidiary Piaggio Group Americas (PGA), gave North American dealers a clear vision of plans for global and market growth during the company's 2012 dealer meeting in Hollywood, FL. Led by Piaggio Group Chairman and CEO Roberto Colaninno and Piaggio Group Americas President and CEO Miguel Martinez, as well as Piaggio Group executives from engineering, design, racing and...
NEW YORK, March 15, 2012 /PRNewswire/ -- Italian manufacturer Piaggio Group, represented in the US by its subsidiary Piaggio Group Americas (PGA), the leader of the European two-wheeler market and renowned for revolutionary technology and legendary style in personal transportation, announced the debut of three new models in the North American market - the race-bred Aprilia Tuono V4 naked sportbike, the adventure-ready Moto Guzzi Stelvio 1200 NTX sport tourer and the commute or...
NEWTON-LE-WILLOWS, England, December 9, 2011 /PRNewswire/ -- Bike Trader, the leading site for buying and selling motorbikes, is running a Facebook-based competition to give fans the chance to win a blue Vespa S50 [http://www.autotrader.co.uk/bikes/motorcycles/piaggio/vespa/50cc/new-piaggio-vespa-s-50-8244 ] . The competition will run until the 20th January 2012 and only requires a 'Like' of the Bike Trader Facebook page to enter. As the biggest trader of motorbikes...
VAN NUYS, Calif., Oct. 18, 2011 /PRNewswire/ -- Elite Aviation, the premier global private jet company with an extensive and diverse fleet that serves high net worth individuals with flights worldwide and Piaggio Aero, makers of the renowned Piaggio Aero P180 Avanti II turboprop aircraft, announced today a partnership to expand aircraft sales in North America. Elite Aviation will be the West Coast sales center for Piaggio, serving California, Oregon, Washington and Nevada, and spearhead...
NEW YORK, April 13, 2011 /PRNewswire/ -- Vespa USA is joining forces with MintLife, the award-winning blog of Mint.com, the free personal finance website that helps budget-minded Americans track and manage their money. To encourage consumers to rethink their transportation and commuting choices, MintLife has added motor scooter ownership to its portfolio of cash-conservation tips. The more than 1 million daily visitors to MintLife will get a reminder that the road to savings - and...
