Latest Polk Stories
SOUTHFIELD, Mich., June 17, 2013 /PRNewswire/ -- Recent Polk analysis of commercial vehicle registrations during the first quarter of the 2013 calendar year identified 171,724 used commercial vehicle registrations, an increase of 4.7 percent when compared to used registrations during the first quarter, 2012. With the exception of first quarter 2011, used registrations in the first quarter of the 2013 calendar year are the highest since 2005. During this same period, new commercial...
Spectacular Audio Unleashes the Rich, Complex Sounds of Gaming LOS ANGELES, June 10, 2013 /PRNewswire/ -- Polk, a high-performance audio brand with 40 years of sound, engineering and design excellence, is making its debut at E3 with three new products custom engineered to immerse gamers in the fantastic worlds of driving, First Person Shooter (FPS) and other games. The N1 sound bar and 4 Shot gaming headphone were developed in collaboration with Microsoft and optimized to deliver...
Ford continues brand loyalty leadership; Porsche most improved over Q1 2012 SOUTHFIELD, Mich., June 5, 2013 /PRNewswire/ -- Recent analysis of repeat buying behavior from Polk during the first quarter of 2013 finds average new vehicle brand loyalty rates increasing to 51.5 percent, up more than 2 percentage points over the same time period last year. (Logo: http://photos.prnewswire.com/prnh/20120606/DE20130LOGO ) Thirteen brands experienced a larger jump in owner loyalty than the...
Increased demand drives companies to expand to search, mobile, video, and social targeting to deliver ground-breaking automotive digital marketing solutions SOUTHFIELD, Mich. and WESTMINSTER, Colo., May 8, 2013 /PRNewswire/ -- Polk and Datalogix (DLX) announced today the extension and expansion of their exclusive relationship that enables automotive marketers to accurately reach a true car buying audience, and to deliver offline sales measurement via the DLX Auto powered by Polk...
DealerRater, the world’s premier car dealer review web site, today announced the release of a joint case study with Polk that provides proof that consumer reviews drive auto dealer business. The case study can be viewed in full at: http://ow.ly/knp1B. Waltham, MA (PRWEB) May 06, 2013 DealerRater, the world’s premier car dealer review web site, today announced the release of a joint case study with Polk that provides proof that consumer reviews drive auto dealer business. The case...
Auto information solutions company promotes three leaders, names new loyalty vice president SOUTHFIELD, Mich., April 29, 2013 /PRNewswire/ -- Four Polk employees have been recognized for their commitment and contributions within the global automotive market intelligence company and have been appointed to new roles within the organization. (Logo: http://photos.prnewswire.com/prnh/20120606/DE20130LOGO ) Marc Bland, Diversity & Inclusion; Theresa Gorman, sales and client...
WALTHAM, Mass., Feb. 10, 2013 /PRNewswire/ -- DealerRater, the world's premier car dealer review web site, today announced the results of a joint study with Polk that demonstrates the direct connection between auto dealerships' average online star ratings and new vehicle sales. Based on study findings, dealers with an average star rating of 4.0 or higher had a 25 percent greater increase in sales compared to dealerships with an average star rating of 2.0 or less over the study...
SOUTHFIELD, Mich., Jan. 15, 2013 /PRNewswire/ -- Ford Motor Co. earned top honors for the third consecutive year during the 17(th) annual Polk Automotive Loyalty Awards presented this evening at the Automotive News World Congress in Detroit. Ford was honored with awards for Overall Loyalty to Manufacturer and Overall Loyalty to Make. The Ford F-Series also won in the Mid-/Full-size Pickup category for the 15(th) time. (Logo: http://photos.prnewswire.com/prnh/20120606/DE20130LOGO...
SOUTHFIELD, Mich., Jan. 2, 2013 /PRNewswire/ -- New light vehicle registrations in the U.S. in 2013 are expected to rise 6.6 percent over 2012 levels to 15.3 million vehicles, according to Polk, a leading global automotive market intelligence firm. At the same time, Polk analysts forecast North American production volumes to increase to the 15.9 million unit range (an anticipated 2.4 percent increase from 2012), driven by an improving economy and capacity expansion in the region....
SOUTHFIELD, Mich., Oct. 29, 2012 /PRNewswire/ -- Polk executives will share key automotive aftermarket insight as part of the upcoming Automotive Aftermarket Products Expo (AAPEX) and Specialty Equipment Market Association (SEMA) Show in Las Vegas. Polk presentations will include insight based on Polk's unique perspective and broad expertise in both the OEM and aftermarket segments of the industry. (Logo: http://photos.prnewswire.com/prnh/20120606/DE20130LOGO ) Tim Rogers, Polk...
