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Latest Positioning Stories

2014-06-03 16:23:17

NEW YORK, June 3, 2014 /PRNewswire/ -- 'Performance Reimagined. Marketing Reengineered.,' the new positioning introduced today by MediaMath, the creator of the TerminalOne Marketing Operating System(TM) for digital marketers, exemplifies the company's commitment to helping marketers drive transformative results through the use of technology and math. "This is a very exciting time for me, personally, and for MediaMath," said Joe Zawadzki, MediaMath's CEO. "Since the start, we've...

2014-06-02 23:02:16

In-demand research report “The Future of Functional Food and Drinks - successful product positioning and claims” drawn up by Canadean is now available at MarketPublishers.com. London, UK (PRWEB) June 02, 2014 Europe has recently emerged as the leading global hub for functional food and drinks clinical trials as a result of stringent regulations in the region. Meanwhile, Japan is currently recognized as the world’s centre of innovation in the sphere of functional food and drinks....

2014-05-28 16:22:41

Kullman Highlights Decisions that are Advancing DuPont's Growth Strategy NEW YORK, May 28, 2014 /PRNewswire/ -- At the Sanford Bernstein Strategic Decisions conference today, DuPont Chair and Chief Executive Officer Ellen Kullman told investors that the company is creating value for customers and shareholders by executing against the strategic and operational priorities that shape its plan to build a higher growth, higher value company. Kullman said that DuPont has made very...

2014-05-21 23:14:17

Atlanta-Based Digital Content Marketing Agency Named B2B Agency of the Year by Silverpop Atlanta, GA (PRWEB) May 21, 2014 Big Scary Cranium, an Atlanta-based digital content marketing agency, was named Silverpop’s “B2B Agency Of The Year” at Amplify, Silverpop’s twelfth annual customer conference in Atlanta. Big Scary Cranium, the only Atlanta agency in a field of national competitors to receive recognition as a SilverpopTM 2014 top Agency partner, also took home the award for...

2014-05-15 08:31:04

~Former Coca-Cola, Red Bull and Dermalogica Executive, David Choromanski Joins the Company to Lead Visian® ICL(TM) Consumer Marketing MONROVIA, Calif., May 15, 2014 /PRNewswire/ -- STAAR Surgical Company (NASDAQ: STAA) a leading developer, manufacturer and marketer of implantable lenses and delivery systems for the eye, today announced that David Choromanski has joined the Company as Senior Director of Consumer Marketing for the ICL product line. He joins STAAR with more than 20...

2014-05-07 23:00:39

Corelynx carries out research and development for small and medium-sized businesses in pursuit of cloud-based application development and product positioning and marketing. Dublin, CA (PRWEB) May 07, 2014 Corelynx has expanded its Services portfolio with Research and Development facility on new software product development and marketing. As an established Silicon Valley based Enterprise Software Company, Corelynx has taken this initiative to deliver the small and medium-sized businesses a...

2014-05-07 04:23:20

Company launches new brand globally to better position for future growth HYDERABAD, India, May 7, 2014 /PRNewswire/ -- Today Cyient Limited, formerly known as Infotech Enterprises Limited, announced its new name is official based on approval from a shareholders' vote. "We are now Cyient," said BVR Mohan Reddy, executive chairman and founder. "This new brand identity is an important step in positioning us as a distinctively unique global company that represents our vision and our...

2014-04-30 12:27:51

AHAA and Nielsen Release Results of Co-Authored Study at AHAA's Annual Conference FAIRFAX, Va., April 30, 2014 /PRNewswire-USNewswire/ -- Last year, AHAA: The Voice of Hispanic Marketing and Nielsen identified Upscale Latinos as the most influential segment since the Baby Boomers. Today, at AHAA's Annual "Thinking Under the Influence" Conference in Miami, AHAA and Nielsen released a second study, "Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers," which found that this...

2014-04-16 23:04:39

vcfo is pleased to announce that Craig Foster has joined the firm as Director of Marketing Austin, TX (PRWEB) April 16, 2014 vcfo, a leading professional services firm offering financial, recruiting and human resource solutions, announced that Craig Foster has joined the firm as the Director of Marketing. Based in Austin, Craig has 22 years of agency and client-side experience in marketing, advertising, public relations and event planning. He is responsible for defining and executing the...

2014-04-16 08:26:55

Fueled by a 42-year legacy of innovation and growth, The Mars Agency is repositioning itself to create brand experiences that deliver sustainable, profitable results in this new world of marketing SOUTHFIELD, Mich., April 16, 2014 /PRNewswire/ -- The Mars Agency, formerly known as MARS Advertising, the new-age leader in next generation shopper marketing, has rolled out an international corporate rebrand impacting all of its entities throughout the U.S., U.K, and Canada. This...


Word of the Day
callithump
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'
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