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Latest Positioning Stories

2014-08-28 12:25:27

"Worldwide Prepreg Competitive Analysis and Leadership Study 2014 IRVING, Texas, Aug. 28, 2014 /PRNewswire-iReach/ -- The global prepreg market is expected to reach an estimated value of $6.1 billion by 2019. From aerospace to sporting goods to wind energy, prepreg is rapidly gaining acceptance as an alternative material to metals and plastics, and is becoming more widely recognized for its high-performance characteristics. Photo - http://photos.prnewswire.com/prnh/20140827/140421...

2014-08-27 16:24:46

Full service business-to-business marketing agency celebrates recent rankings including Top Interactive Marketing Firms and Top Social Media Marketing Firms PHOENIX, Aug. 27, 2014 /PRNewswire-iReach/ -- Business-to-business (B2B) marketing agency KEO Marketing Inc. today announced it has been ranked in the Phoenix Business Journal's list of Top Advertising Agencies of 2014. Committed to developing marketing strategies proven to help its clients succeed, some of the world's largest...

2014-08-26 08:27:21

NEW YORK, Aug. 26, 2014 /PRNewswire/ -- That's Nice LLC, a research-focused strategic marketing agency dedicated to life science markets, today announced the formation of a new dedicated team that will support clients with comprehensive strategic content development. The expanded team will combine current and new staff in both market research and strategic messaging areas at That's Nice. Guy Tiene has been hired as Director of Strategic Content to lead the team. Tiene was previously...

2014-08-21 23:06:25

The Indoor Location market research report majorly focuses on global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the market. (http://www.marketsandmarkets.com/Market-Reports/indoor-positioning-navigation-ipin-market-989.html) (PRWEB) August 21, 2014 The report "Indoor Location Market by Positioning Systems (Network-based, Independent, Hybrid), Maps and Navigation, Location based analytics, Location based services, Monitoring...

2014-08-14 08:41:26

DALLAS, August 14, 2014 /PRNewswire/ -- The report "Indoor Location Market by Positioning Systems (Network-based, Independent, Hybrid), Maps and Navigation, Location based analytics, Location based services, Monitoring and emergency services - Worldwide Market Forecasts and Analysis (2014 - 2019)" by MarketsandMarkets, defines and segments the Indoor Location Market into various sub-segments with an in-depth analysis and forecasting of revenues. The report also identifies the...

2014-08-05 08:29:13

SCOTTSDALE, Ariz., Aug. 5, 2014 /PRNewswire/ -- RiceBran Technologies (NASDAQ: RIBT) (the "Company") announced today that it has engaged the services of Teak Media + Communication, LLC ("Teak"), and MarketPlace, the Food Marketing Agency ("MarketPlace"), to launch a comprehensive branding and marketing initiative for the Company. The project will focus on two key components to help RiceBran Technologies drive sales growth and build on momentum in the markets for its healthy, natural,...

2014-07-31 23:20:11

New publication outlines proven guidelines for companies to follow. San Jose, CA (PRWEB) July 31, 2014 Exact Market has announced the availability of a new, complimentary guide that educates businesses on the importance of following a proven process for developing optimal product messaging and positioning. Copies are available immediately, upon request to: pr(at)exactmarket(dot)com. The informative guide explains in detail the steps companies should take to more effectively tackle the...

2014-07-17 16:22:17

Company Debuts First-Ever Brand Tagline, Integrates Marketing Efforts PHOENIX, July 17, 2014 /PRNewswire/ -- Republic Services, Inc. (NYSE: RSG) announced today that it will leverage its strength as the nation's second largest waste and recycling company, and unify its current 30+ go-to-market names under its primary brand, Republic Services. In support of the Republic Services brand, over the coming months, the Company will integrate its marketing efforts centered around its...

2014-06-03 16:23:17

NEW YORK, June 3, 2014 /PRNewswire/ -- 'Performance Reimagined. Marketing Reengineered.,' the new positioning introduced today by MediaMath, the creator of the TerminalOne Marketing Operating System(TM) for digital marketers, exemplifies the company's commitment to helping marketers drive transformative results through the use of technology and math. "This is a very exciting time for me, personally, and for MediaMath," said Joe Zawadzki, MediaMath's CEO. "Since the start, we've...

2014-06-02 23:02:16

In-demand research report “The Future of Functional Food and Drinks - successful product positioning and claims” drawn up by Canadean is now available at MarketPublishers.com. London, UK (PRWEB) June 02, 2014 Europe has recently emerged as the leading global hub for functional food and drinks clinical trials as a result of stringent regulations in the region. Meanwhile, Japan is currently recognized as the world’s centre of innovation in the sphere of functional food and drinks....


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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