Latest Positioning Stories

CHICAGO, May 21, 2013 /PRNewswire/ -- Prophet, a leading brand and marketing consultancy, has announced a brand repositioning and identity refresh for the Greater Chicago Food Depository, Chicago's food bank. The Greater Chicago Food Depository tapped Prophet to better leverage its brand to mobilize the public to end hunger. Prophet began a comprehensive brand assessment in 2012, conducting a 500-person survey and more than 50 in-person interviews with constituents. The research...

MONTREAL, May 16, 2013 /PRNewswire/ -- Claude Saillant is recognized by Continental Who's Who as a Pinnacle Professional in the field of Consulting as a result of his role as President and CEO of Stratmark Integra Inc., a firm specializing in strategic and applied management with its major mission being to support organizations dealing with repositioning, strategic growth, company restructuring, succession planning and merger challenges. With over 25 years of practical experience in...

TEL-AVIV, Israel, May 14, 2013 /PRNewswire/ -- Enhancing MAI's capabilities in an important and growing South American market Acquisition boosts ChileAgro's product offering to customers The Makhteshim Agan Group ("MAI" or the "Company"), a global leader in crop protection solutions, and ChileAgro Solutions (ChileAgro), a Chilean plant nutrition and abiotic stress relief solutions company, today...

NEW YORK, May 6, 2013 /PRNewswire/ -- Here is a brief talk on how to use social media to do integrated marketing from B2C SooBest, an online retailer with a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry, etc. Many companies believe that creating an official account to publish content on social media and interact with fans through creative activities helps attract attention and is a good use of social media. In fact, these...

DENVER, May 1, 2013 /PRNewswire/ -- Envision Networks, Inc., a premier Colorado-based managed IT service provider, announced today that it has completed a major rebranding initiative that includes the creation of a new name, new tagline and positioning statement, updated identity system, and new company website (www.EnvisionITPartners.com). The initiative, led by Denver-based Get Stirred Up, marks the firm's ten-year anniversary. The changes highlight the firm's strongest...

New Logo and Creative Revealed, First Issue of Digital Magazine Launched ST. LOUIS, May 1, 2013 /PRNewswire/ -- FleishmanHillard today unveiled a newly refreshed corporate brand and associated digital media property. The new branding reflects the evolution of the leading public relations firm into a fully integrated communications company that provides clients with the world's most complete communications solutions. Long recognized around the world for excellence in public relations,...

SAN ANGELO, Texas, April 30, 2013 /PRNewswire/ -- Elderly and disabled persons with compromised upper body strength struggle with being able to sit straight. Susan Childress knows this all too well: "My mother, Bonnie, lost her upper body strength as a result of rheumatoid arthritis. Her inability to sit straight contributed to poor digestion, difficulty breathing, degeneration of spinal alignment and poor self-esteem." Each time Susan struggled to help straighten her mother's...

Internet marketing visionary Shaqir Hussyin once again stirs up cyberspace with a recent webinar he hosted that reveals the unbelievably amazing technique of using press releases to reach page one search engine rank in under seven minutes. London, UK (PRWEB) April 22, 2013 In a recently concluded webinar, online business marketing guru Shaqir Hussyin shared top-secret strategies that will allow business owners to see their brand go up the highest position in search engine results at...

CAMPBELL, Calif., March 19, 2013 /PRNewswire/ -- Walt & Company, an award-winning tech PR and social media agency, today announced that it has been chosen to develop public relations and brand communications programs for Aasonn, the leader in cloud-based human resource and business execution software solutions for enterprises implementing SAP SuccessFactors and SAP Business ByDesign modules. Walt & Company's program will focus on positioning Aasonn's key professional service...

NEW YORK, March 11, 2013 /PRNewswire/ -- Today, McGraw-Hill Construction Dodge launched Dodge MarketShare, a new business intelligence tool that provides historical analyses and forecasts based on real construction industry projects, enabling construction executives to more accurately identify market opportunities and align their resources. Powered by the data in Dodge Reports, the industry standard for construction intelligence, MarketShare offers a rich, historical database of...