Latest Positioning Stories

ORANGE, Calif., March 24 /PRNewswire/ -- Atkins Marketing Solutions, a marketing consulting company for the small business market, announced today the release of the Atkins Marketing Stimulus Plan, a presentation and workshop designed to help small businesses fight the effects of recession. "The Atkins Marketing Stimulus Plan applies 15 principles of marketing to help small businesses survive during our economic downturn and recession," stated Stuart Atkins, MBA, owner and founder of...

World's Leading Neurological Testing Firm Unveils Findings, Drawn Directly From Brainwaves, That Financial Giants Can Follow To Rebuild Consumer Confidence BERKELEY, Calif., Feb. 23 /PRNewswire/ -- As one financial giant after another falls to new lows, NeuroFocus, the world's leading neurological testing company, put the power of brainwaves to work to discover how those firms can help their battered brands recover. Titled "Money Meltdowns, Minds, and Milliseconds", the company's new...

NEW YORK, Feb. 18 /PRNewswire/ -- What are CMO priorities for 2009? This question is answered in a new survey of CMOs and senior marketers developed by Verse Group, an independent brand consulting and design firm, in partnership with JupiterResearch (now Forrester Research). The current economic crisis has forced marketers to review their priorities and find more effective approaches to branding. According to the survey, two major themes have emerged: one, the need for greater...

CALDWELL, N.J., Jan. 21 /PRNewswire/ -- FastLane Communications, a strategic marketing, communications and creative services agency, today launched a Marketing Audit service centered on a detailed competitive analysis of a client and its two main competitors. The service provides highly differentiating competitive insights, distilled from the analysis, to hone business and market positioning. The strategic analysis compares FastLane clients to their top competition based on...

ROCKVILLE, Md., Jan. 14 /PRNewswire/ -- Triumfant(R), the industry leader in proactive monitoring and control software, announces that Jim Ivers has joined the company as Chief Marketing Officer. In this new role, Ivers will oversee global marketing and corporate communications, product marketing and product management. Patent-pending technology within Triumfant's Resolution Manager gives it a one-of-a-kind ability to detect and remediate unexpected changes and conditions on...

WASHINGTON, Jan. 12 /PRNewswire/ -- After months of working as a behind-the-scenes consultant to create a new brand positioning and deliver a game-changing idea for Boston Market, MDB will not be awarded the $30MM advertising account for the nationally-known fast casual restaurant. "It's a real let down," says MDB Communications CEO Cary Hatch. "We had a perfect positioning idea based on their brand truth and a brilliant creative execution. We were convinced it would have turned around...

Danny Rogers in Gran Canaria Britain's biggest airline has pledged to continue marketing and innovating throughout the coming recession. Martin Broughton, chairman of British Airways, said on Tuesday: 'In these testing times, cutting marketing spendis not the answer.' This will come as welcome news to PR and marketing agencies, who fear big brands such as BA arelikely to slash spend. 'Distinctive brand positioning is crucial at such times because customers feel more secure with...

Market4Demand, Inc., a Silicon Valley technology marketing consulting firm, announced today that the company has launched a new blog called "MarketingAdvisor." MarketingAdvisor is designed to help entrepreneurs and marketing executives navigate the complexities of marketing specific to the technology sector. Sarah Autrand, chief executive officer for Market4Demand, is the blog's lead writer and editor, and Diane Robinette, president of Market4Demand, is the blog's primary contributor. Other...

By Perkins, Shel WHAT CAN YOU DO TO KEEP YOUR DESIGN BUSINESS HEALTHY DURING AN ECONOMIC DOWNTURN? HERE ARE SIX SMART STRATEGIES TO HELP YOU WRING PROFITS FROM ECONOMIC TRAVAILS. If you earn your living selling design services to corporate clients, you already know that many of them are cutting back existing budgets and delaying the start of new initiatives. When the economy enters a recession, the first client industries to be affected are usually the ones most dependent upon consumer...

BARCELONA -- When U.S. regulators, responding to the September 11 attacks, required that mobile handsets carry an electronic beacon giving the user's whereabouts, they handed telecoms and technology companies a hot new business opportunity. Sprint Nextel and Verizon are already using the technology to help companies locate employees who are on the road and to aid travelers planning a weekend trip, charging up to $15 a month for their services.But Google Inc. and other Web services firms are...