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Latest Positioning Stories

2014-08-14 08:41:26

DALLAS, August 14, 2014 /PRNewswire/ -- The report "Indoor Location Market by Positioning Systems (Network-based, Independent, Hybrid), Maps and Navigation, Location based analytics, Location based services, Monitoring and emergency services - Worldwide Market Forecasts and Analysis (2014 - 2019)" by MarketsandMarkets, defines and segments the Indoor Location Market into various sub-segments with an in-depth analysis and forecasting of revenues. The report also identifies the...

2014-08-05 08:29:13

SCOTTSDALE, Ariz., Aug. 5, 2014 /PRNewswire/ -- RiceBran Technologies (NASDAQ: RIBT) (the "Company") announced today that it has engaged the services of Teak Media + Communication, LLC ("Teak"), and MarketPlace, the Food Marketing Agency ("MarketPlace"), to launch a comprehensive branding and marketing initiative for the Company. The project will focus on two key components to help RiceBran Technologies drive sales growth and build on momentum in the markets for its healthy, natural,...

2014-07-31 23:20:11

New publication outlines proven guidelines for companies to follow. San Jose, CA (PRWEB) July 31, 2014 Exact Market has announced the availability of a new, complimentary guide that educates businesses on the importance of following a proven process for developing optimal product messaging and positioning. Copies are available immediately, upon request to: pr(at)exactmarket(dot)com. The informative guide explains in detail the steps companies should take to more effectively tackle the...

2014-07-17 16:22:17

Company Debuts First-Ever Brand Tagline, Integrates Marketing Efforts PHOENIX, July 17, 2014 /PRNewswire/ -- Republic Services, Inc. (NYSE: RSG) announced today that it will leverage its strength as the nation's second largest waste and recycling company, and unify its current 30+ go-to-market names under its primary brand, Republic Services. In support of the Republic Services brand, over the coming months, the Company will integrate its marketing efforts centered around its...

2014-06-03 16:23:17

NEW YORK, June 3, 2014 /PRNewswire/ -- 'Performance Reimagined. Marketing Reengineered.,' the new positioning introduced today by MediaMath, the creator of the TerminalOne Marketing Operating System(TM) for digital marketers, exemplifies the company's commitment to helping marketers drive transformative results through the use of technology and math. "This is a very exciting time for me, personally, and for MediaMath," said Joe Zawadzki, MediaMath's CEO. "Since the start, we've...

2014-06-02 23:02:16

In-demand research report “The Future of Functional Food and Drinks - successful product positioning and claims” drawn up by Canadean is now available at MarketPublishers.com. London, UK (PRWEB) June 02, 2014 Europe has recently emerged as the leading global hub for functional food and drinks clinical trials as a result of stringent regulations in the region. Meanwhile, Japan is currently recognized as the world’s centre of innovation in the sphere of functional food and drinks....

2014-05-28 16:22:41

Kullman Highlights Decisions that are Advancing DuPont's Growth Strategy NEW YORK, May 28, 2014 /PRNewswire/ -- At the Sanford Bernstein Strategic Decisions conference today, DuPont Chair and Chief Executive Officer Ellen Kullman told investors that the company is creating value for customers and shareholders by executing against the strategic and operational priorities that shape its plan to build a higher growth, higher value company. Kullman said that DuPont has made very...

2014-05-21 23:14:17

Atlanta-Based Digital Content Marketing Agency Named B2B Agency of the Year by Silverpop Atlanta, GA (PRWEB) May 21, 2014 Big Scary Cranium, an Atlanta-based digital content marketing agency, was named Silverpop’s “B2B Agency Of The Year” at Amplify, Silverpop’s twelfth annual customer conference in Atlanta. Big Scary Cranium, the only Atlanta agency in a field of national competitors to receive recognition as a SilverpopTM 2014 top Agency partner, also took home the award for...

2014-05-15 08:31:04

~Former Coca-Cola, Red Bull and Dermalogica Executive, David Choromanski Joins the Company to Lead Visian® ICL(TM) Consumer Marketing MONROVIA, Calif., May 15, 2014 /PRNewswire/ -- STAAR Surgical Company (NASDAQ: STAA) a leading developer, manufacturer and marketer of implantable lenses and delivery systems for the eye, today announced that David Choromanski has joined the Company as Senior Director of Consumer Marketing for the ICL product line. He joins STAAR with more than 20...

2014-05-07 23:00:39

Corelynx carries out research and development for small and medium-sized businesses in pursuit of cloud-based application development and product positioning and marketing. Dublin, CA (PRWEB) May 07, 2014 Corelynx has expanded its Services portfolio with Research and Development facility on new software product development and marketing. As an established Silicon Valley based Enterprise Software Company, Corelynx has taken this initiative to deliver the small and medium-sized businesses a...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'