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Last updated on April 19, 2014 at 13:20 EDT

Latest Positioning Stories

2014-03-04 16:24:41

FLEMINGTON, N.J., March 4, 2014 /PRNewswire/ -- HCD Research is unveiling a new application of its trusted integrated communications research, designed specifically for early-stage creative and message testing. http://photos.prnewswire.com/prnvar/20071204/NYTU133LOGO The HCD Research approach integrates the most highly sensitive psychophysiological tools with eye-tracking and in-depth qualitative and quantitative research. The result is a complete view of the conscious and...

2014-02-27 12:31:16

Paper Explores Changes Marketers Should Make in Order to Be Mobile-Friendly PHOENIX, Feb. 27, 2014 /PRNewswire-iReach/ -- Leading B2B marketing agency, KEO Marketing (http://www.keomarketing.com/), wants marketers to realize that in today's mobile world they must ensure their messaging can be accessed and read by people on the go. (Photo: http://photos.prnewswire.com/prnh/20140227/MN72619) This means evaluating each communication method and making sure it is optimized for mobile,...

2014-02-20 04:21:09

LONDON, February 20, 2014 /PRNewswire/ -- Brandworkz, the specialist provider of brand and marketing management technology has today confirmed it will be exhibiting at Technology for Marketing & Advertising 2014 (TFM&A) at London's Earls Court 2 on Tuesday 25 and Wednesday 26 February. At TFM&A, Brandworkz will be showcasing the latest version of its marketing management platform [http://www.brandworkz.com/features ], offering one-to-one marketing...

2014-02-19 12:27:39

Ranking serves as useful resource for selecting top consultants; to be published in "2014 Book of Lists" PHOENIX, Feb. 19, 2014 /PRNewswire-iReach/ -- Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced it has been named as one of the Top Social Media Marketing Firms by the Phoenix Business Journal for the second year running. The publication also recently honored KEO Marketing CEO and President Sheila Kloefkorn as one of the "Top 25 Dynamic Women...

2014-02-14 04:22:44

A free resource for marketing and communications strategists, and researchers WASHINGTON, Feb. 14, 2014 /PRNewswire-iReach/ -- Artemis Strategy Group announced today the release of Don't Just Talk to Your Audience; Persuade Them: Research for Effective Brand Positioning, a free, 14-page eBook that can be downloaded from the company's website. (Photo: http://photos.prnewswire.com/prnh/20140214/MN64528) The eBook is written for corporate marketing and communication strategists, and...

2014-02-11 08:34:40

BOSTON, Feb. 11, 2014 /PRNewswire/ -- Shoebuy.com, a leading global online retailer of shoes and clothing for shoppers seeking the best variety and brands, today announced the appointment of Anabela Perozek as the company's new Chief Marketing Officer (CMO). Perozek joins Shoebuy's senior management team and will report to Chief Executive Officer Mike Sorabella. (Logo: http://photos.prnewswire.com/prnh/20140211/NE62212LOGO ) "With nearly two decades of exceptional online and retail...

2014-02-06 12:25:33

Los Angeles freelance website copywriter, brand marketing consultant and company naming agency owner Scott Silverman eagerly anticipates the next two decades of small business marketing & advertising, drawing upon twenty years' brand and business-building experience. LOS ANGELES, Feb. 6, 2014 /PRNewswire-iReach/ -- When businesses want to grow, most are aware the right choice of words and the power of language prove critical in arresting target attention and generating leads. But...

2014-01-27 08:32:16

New Direction will Highlight the Brand's Evolving Role in Consumers' Lives FORT WORTH, Texas, Jan. 27, 2014 /PRNewswire/ -- RadioShack today announced its new brand positioning, which articulates the brand's purpose and serves as the foundation for the company's competitive advantage. "It Can Be Done, When We Do It Together" speaks to the brand's ability to collaborate with consumers to help them discover what is possible through technology. (Logo:...

2014-01-22 08:26:07

AURORA, N.Y., Jan. 22, 2014 /PRNewswire/ -- According to niche marketing firm PI Profits Agency (http://piprofitsagency.com/), many PIs are not taking full advantage of the opportunities presented by the Internet. To that end, Paul Beauchemin, founder of PI Profits Agency, has compiled a list of best practices for the web, all tailored to meet the needs of investigative firms large and small. Those interested in an individual, 45-minute web consultation can fill out the form on this...

2014-01-14 04:21:41

The company differentiates through its keen focus on innovation, sustainability, customization, and cost savings for customers LONDON, Jan. 14, 2014 /PRNewswire/ -- Based on its recent research on the fleet management service market, Frost & Sullivan presents Masternaut with the 2013 Frost & Sullivan Award for Competitive Strategy Leadership. The company has successfully differentiated itself from its competition through unique offerings, product quality, up-to-date functionality, and...