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Last updated on April 19, 2014 at 13:20 EDT

Latest Positioning Stories

2013-10-25 23:01:37

TAG Business Strategies has a long history of providing fully managed, cutting edge online marketing solutions to health clubs like Gold's Gym Clermont that bolster business visibility, social media sharing and profitability. (PRWEB) October 25, 2013 TAG Business Strategies, an innovative force in the local and search marketing industry, has today announced the addition of a new Gold’s Gym Clermont franchise to its ever-growing portfolio of clients. TAG Business Strategies has a...

2013-10-25 12:24:25

CHAPEL HILL, N.C., Oct. 25, 2013 /PRNewswire/ -- One of the complex dilemmas facing the pharmaceutical industry today is the management of multiple products for the same indication. Marketers must effectively launch and market a new product or brand in a way that challenges external competition yet sustains the sales and value of a legacy brand that the company controls. The most common brand management problem associated with marketing multiple brands for the same indication is creating...

2013-10-24 23:01:15

TAG Business Strategies has a long history of providing robust, cutting edge online health club marketing solutions to bolster business visibility, social media sharing and profitability. Orlando, FL (PRWEB) October 24, 2013 TAG Business Strategies, an innovative force in the local and search marketing industry, has today announced the addition of a new Gold’s Gym Orlando at franchise to its ever-growing portfolio of clients. TAG Business Strategies has a long history of providing...

2013-10-23 23:32:01

Healthcare Marketing Specialists Share Positioning Process Troy, NY (PRWEB) October 23, 2013 Healthcare marketing specialists, Smith & Jones, published a white paper today titled, “The How-To Guide for Brand Building: A Step-by-Step Process for Healthcare Marketers.” The white paper was written especially for for healthcare executives and is available to download at smithandjones.com. “Over our 28 years of healthcare marketing experience, one of our biggest takeaways is that a...

2013-10-22 12:24:40

CHICAGO, Oct. 22, 2013 /PRNewswire/ -- The challenge: deliver new positioning and branding, plus a complete visual identity system, for a fast-evolving $500m company and express it across multiple new websites, print collateral and more. The result: a full brand re-launch for SGK, encompassing strategy, design and messaging across multiple media. In recent years, 60-year-old Schawk, Inc. had evolved into an integrated brand management agency on five continents. Our longtime client...

2013-10-17 12:32:46

WASHINGTON, Oct. 17, 2013 /PRNewswire/ -- Modus, a leading eDiscovery Data Management Firm, today named Bob Lorum as VP Marketing. As the Company continues to expand its national footprint, Bob is charged with further developing and promoting the Modus brand. As VP Marketing, Bob will direct worldwide branding, lead generation and communications initiatives. Lorum brings 20+ years of marketing and branding leadership experience to Modus. Before joining Modus, as VP Marketing at...

2013-10-09 23:03:30

Isotech Inc., a supplier of precision linear motion products, has expanded its line of positioning stages products to include Nano-positioners, designed for precision tuning and accuracy. Hatfield, PA (PRWEB) October 09, 2013 Isotech Inc., a supplier of precision linear motion products, has recently expanded their line of positioning stages to include Nano-positioners designed to support a finer resolution range for precision positioning adjustment in motion application needs. Isotech...

2013-10-07 23:01:05

As the only stander on the market to combine sit-to-stand with supine positioning for larger users, Altimate Medical's new EasyStand™ Bantam Medium™ Stander combines popular features from both their Bantam and Evolv series of standing equipment to more perfectly accommodate the larger young user. Transfers often become more difficult as children grow, which often leads to non-compliance with standing programs and related therapies. Elberton, GA (PRWEB) October 07, 2013...

2013-09-18 12:27:41

New Logo, Tagline & Website for Leader in Infection Prevention NEW YORK, Sept. 18, 2013 /PRNewswire/ -- Award-winning advertising agency Barker DZP has completed the rebranding of PDI Healthcare, a global leader in infection prevention - leading to a 55 percentage point increase in brand awareness among the company's core audience of potential customers in 2013 vs. 2010. Under the inspirational tagline Be the Difference, the new logo and branding align with PDI's mission to fight...

2013-09-18 08:27:39

Award-winning agency sheds light on the keys to a successful inbound marketing strategy. SAN JOSE, Calif., Sept. 18, 2013 /PRNewswire-iReach/ -- HiveMind Marketing announced today the launch of a new website showcasing the company's full range of services, including creative concepts, branding, web design, SEO, email, content marketing, and social media promotion. Still accessible at hivemindinc.com, the new website is focused on providing resources and how-to information to help B2B...