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Last updated on April 16, 2014 at 17:34 EDT

Latest Positioning Stories

2013-09-12 12:27:19

CINCINNATI, Sept. 12, 2013 /PRNewswire/ -- Mark Battaglia, CEO of ThinkVine, a marketing mix optimization software company, will co-host a discussion group of CMOs from leading consumer brands who will talk about how to glean real value from big data for marketing strategy through campaign planning. The discussion group is part of the Dallas CMO Collective, one of a series of private gatherings held around the country that are built by CMOs, for CMOs(SM). It will be held at 2 p.m. on...

2013-09-05 08:26:06

NEW YORK, Sept. 5, 2013 /PRNewswire/ -- Siegelvision, the consultancy founded by renowned branding leader Alan Siegel to bring clarity to communications and customer experiences, today announced the addition of a complete team of specialists in simplifying communications that build closer relationships between organizations and their constituents. (Logo: http://photos.prnewswire.com/prnh/20130905/NY74485LOGO ) "We are delighted to strengthen and deepen our commitment to clarity...

2013-08-27 08:33:30

Leading voluntary benefits provider joins the Benefitfocus Ecosystem CHARLESTON, S.C., Aug. 27, 2013 /PRNewswire/ -- Benefitfocus, a leading provider of cloud-based benefits software, and Trustmark Voluntary Benefit Solutions today announced the launch of the Trustmark App on BENEFITFOCUS HR INTOUCH®. From increasing benefits participation and simplifying enrollment to improving employee communication and education, HR InTouch is a cloud-based benefits solution that is designed to...

2013-08-15 08:26:19

Continued demand for personalization and the launch of Monetate's anticipated automated segmentation product drives growth in retail, travel and global markets PHILADELPHIA, Aug. 15, 2013 /PRNewswire/ -- Monetate experienced strong growth in its revenue and client base in 2013 as marketers tapped big data to address growing consumer demands for smarter and more relevant digital experiences. In the first six months of 2013, Monetate boosted revenue by 127 percent year over year and...

2013-08-13 23:25:32

Lamplight Marketing Group is an exciting new marketing strategy firm with the goal of bringing innovative marketing strategies to the small business community. Lamplight MG will specialize in strategic planning and marketing initiatives designed to assist businesses in positioning themselves strongly for future success. Greenville, SC (PRWEB) August 13, 2013 We are pleased to announce the launch of a new marketing firm in Greenville, South Carolina, Lamplight Marketing Group,...

2013-08-13 23:20:36

Quandel Enterprises today launched a new logo and website to strengthen its brand positioning and establish a unified presence in the industry. The brand work and messaging strategy was created with marketing partner, JPL. Harrisburg, PA (PRWEB) August 13, 2013 Quandel today announced it has launched a new logo and website to strengthen its brand positioning and establish a unified online presence in the industry. Created by JPL, the initiative produced a cohesive visual identity of the...

2013-08-12 12:25:27

PRINCETON, N.J., Aug. 12, 2013 /PRNewswire/ -- Publicis Groupe customer engagement agency Rosetta announced today that it has hired Gary Schechner as Partner, Head of Marketing. He will be based in the agency's Los Angeles office and report directly to Chief Strategy Officer Scott Sorokin. "Gary brings Rosetta extensive experience and industry-recognized achievements across advertising, marketing, mobile, social and digital, on both the agency and client-side," said Sorokin. "His...

2013-08-11 23:02:38

Their innovative Tumble Forms 2® Carrie® Seating System is an ideal solution to all the positioning challenges of day-to-day living. Providing superior positioning compared to seats with upholstered pads, the unique molded contours of the Carrie seat highlight an anti-thrust shape that helps maintain proper pelvic position. Elberton, GA (PRWEB) August 11, 2013 Rehabmart.com, an online e-commerce company that sells rehabilitation and medical supplies, has joined into a...

2013-07-27 08:20:27

Soobest brings you nine ways your enterprise can implement an integrated marketing strategy NEW YORK, July 27, 2013 /PRNewswire/ -- 1. Market investigationOnly by understanding your competitors and the demands of your customers can you create a targeted competitive strategy in accordance with your enterprise resources and status. This is a prerequisite for success, and all marketing strategies must be derived from market investigation. Market investigation includes a survey of your...

2013-07-26 08:24:48

Entrepreneurs, small business owners, and sales execs learn how to win big by battling for profits, power, and domination WEST CHESTER, Pa., July 26, 2013 /PRNewswire/ -- Business is not just similar to war - it is war! Executives are always trying to improve their position in the market place. They believe that their market share will have to come at another compa­ny's expense. In today's challenging business world companies are fighting one another for business. More fighting...