Latest Positioning Stories
NEW YORK, Nov. 15, 2010 /PRNewswire/ -- Only about 40% of Marketing executives across the nation feel that their organizations can articulate their brand's or company's positioning in a consistent manner, according to a national survey conducted by HotSpring, a New York based marketing consulting firm. Almost 80% of Marketers feel that they can effectively express their brand's promise, but far fewer (39%) believe that colleagues who contribute to the brand's efforts elsewhere in their...
NEW YORK, LONDON, SINGAPORE and SAO PAULO, Sept. 2 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced a repositioning to enhance the MMA's effectiveness at the global, regional and national levels, and to create additional membership benefits. The repositioning is based on feedback from a survey of members and non-member companies, across four regions, representing all players in the mobile marketing value chain; on a global market assessment, its...
NEWTOWN, Pa., Aug. 23 /PRNewswire/ -- The Lockheed Martin (NYSE: LMT) team developing the U.S. Air Force's next generation Global Positioning System, known as GPS III, has successfully completed the program's Critical Design Review (CDR) phase two months ahead of the baseline schedule. CDR completion, the program's most significant milestone to-date, validates the detailed GPS III design to ensure it meets warfighter and civil requirements, and allows the program to begin the production...
A research group from the UAB Department of Telecommunications and Systems Engineering at the School of Engineering, led by José López Vicario and Antoni Morell, took part in the development of a new system which locates unoccupied car park spaces and guides users to the nearest one. The new network of sensors for the management of public car parks and locations, which researchers have named XALOC (Xarxes de sensors per a la gestió d'Aparcaments públics i LOCalització), was...
NEW YORK, May 18 /PRNewswire/ -- Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, announced today the staff hires of Edwin Hincapie, Angela Renfroe, Paola Ortega, Jacob Lake and Regina Mojica. All five appointments are effective immediately with Hincapie joining as senior account director, consumer engagement + business development; Renfroe coming on board as director, talent; Ortega signing on as director, action marketing; Lake...
NEW YORK, April 22 /PRNewswire/ -- Redscout, an MDC Partners company, announced today plans to extend its client offerings to better bridge the gap between brand positioning and creative execution. Redscout will now provide creative solutions for clients through consumer experience, culture creation, social connectivity and multi-platform advertising. This will include traditional platforms like online, print and broadcast, as well as the pursuit of innovative, idea-driven concepts with...
HORSHAM, Pa., April 12 /PRNewswire/ -- "Tangibility is the new black." That's how Bill Melnick, the Director of Strategic Planning for leading shopper marketing agency SAI Marketing, describes the pervasive effect that consumers' focus on tangible value is having on purchasing behavior. And as SAI reveals in the latest edition of its Consumption Context Index(TM) (CCI), nowhere is the effect more evident than in the consumer packaged goods (CPG) category, where the tangibility factor has...
ST. LOUIS, March 1 /PRNewswire/ -- Cassidy Turley officially launched its new brand, national identity, advertising campaign and website today. The launch of the new brand is significant in communicating the company's comprehensive and enhanced business strategy. (Logo: http://www.newscom.com/cgi-bin/prnh/20100301/NY61918LOGO) "As one of the nation's largest commercial real estate services providers, the Cassidy Turley brand reflects broadened capabilities to service our valued clients...
NORWALK, Conn., Feb. 18 /PRNewswire/ -- JumarMarketing, LLC (formerly JumarDirect, LLC) today announced the company's new name and brand identity. JumarMarketing, LLC, an end-to-end boutique marketing company, has undergone a metamorphosis to better communicate and reinforce its position in providing comprehensive marketing services to its clients. The new identity portrays a modern, confident and cohesive company and includes a new name, logo and website. The launch was unveiled today by...
NEW YORK, Feb. 9 /PRNewswire/ -- Urnex Brands, the world's leading manufacturer of cleaning products for coffee and espresso equipment, has selected Canopy Brand Group as its agency-of-record. "The Canopy team stepped in, took charge, and is helping to totally reshape, update and refocus our entire corporate marketing platform. The focus, strategic insight and enthusiasm are a welcome burst of energy to our organization," says Josh Dick, President of Urnex Brands. For Urnex, Canopy...
