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Last updated on April 16, 2014 at 1:21 EDT

Latest Positioning Stories

2012-12-04 08:21:04

AUSTIN, Texas, Dec. 4, 2012 /PRNewswire/ -- Crank Software Inc. of Ottawa, Canada announced today it has selected Austin-based TREW Marketing to lead its company awareness and lead generation campaigns. Crank Software chose TREW Marketing for their experience in developing integrated marketing programs that target embedded design engineers. The partnership entails brand and product-level messaging and positioning, PR, content development, partner co-marketing management, search engine...

2012-12-03 16:22:53

SAN FRANCISCO, Dec. 3, 2012 /PRNewswire/ -- Prophet, a leading strategic brand and marketing consultancy, announced today that it has acquired the fast-growing brand and design firm Figtree, marking another significant step in the expansion of its global reach as well as its capabilities. Together, the companies will create a new breed of consultancy - one that is equally facile in strategy and creativity. Based in London and Hong Kong, Figtree is known for its world-class design skills and...

2012-10-29 11:23:17

CINCINNATI, Oct. 29, 2012 /PRNewswire/ -- Northlich, an award-winning brand engagement agency, has landed the Kahiki Foods account. "Our experience in the food and retail sector spans decades. Our team has brought innovation in the category to market and has ensured that new generations of eaters are enticed into trying new cuisine," Kathy Selker, CEO and president of Northlich, said. "We are pleased to partner with Kahiki as they enhance America's eating experiences." Kahiki Foods, a...

2012-10-24 15:27:32

CORALVILLE, Iowa, Oct. 24, 2012 /PRNewswire/ -- CIVCO Medical Solutions, the leading provider of motion management solutions, will showcase a new SRS/SRT system and other disease site solutions at ASTRO booth #10003. Attendees are invited to visit disease site-specific locations throughout the booth to learn how CIVCO's comprehensive motion management solutions are clearly connected for every disease site. (Logo: http://photos.prnewswire.com/prnh/20110419/AQ85801LOGO) Head...

2012-10-17 03:20:16

DUBLIN, Ireland and CAMBRIDGE, Mass., Oct. 17, 2012 /PRNewswire/ -- Dharmesh Shah, CTO and co-Founder of all-in-one marketing software company HubSpot, Inc. announced today that Lean Startups guru Eric Ries to has joined HubSpot's Advisory Board. (Logo: http://photos.prnewswire.com/prnh/20110817/NE53515LOGO) Eric Ries is behind the New York Times bestselling The Lean Startup and resulting Lean Startup movement. Just as HubSpot transforms the way businesses market themselves with inbound...

2012-10-09 04:00:27

ViewBug, where photographers can participate in photo contests with the coolest brands and awesome judges, has named Fiona Miller and Erik Bjornard to its' Board of Advisors. As advisors, they will help ViewBug in providing photographers one of the top communities for photo contests on the web. San Diego, Ca (PRWEB) October 08, 2012 ViewBug, where photographers can participate in photo contests with the coolest brands and awesome judges, has named Fiona Miller and Erik Bjornard to its'...

2012-10-02 14:20:07

LONG ISLAND CITY, N.Y., Oct. 2, 2012 /PRNewswire/ -- TFI Envision, Inc. was thrilled to be chosen to develop the positioning and integrated brand campaign for Standard Motor Products® TechSmart® brand. TechSmart is a unique line of products developed specifically to deliver innovative solutions for today's technicians in the automotive aftermarket industry. (Photo: http://photos.prnewswire.com/prnh/20121002/NY85531 ) The Challenge was to create a campaign that would resonate with...

2012-09-25 02:26:20

CHICAGO, Sept. 25, 2012 /PRNewswire/ -- Over the past year, four seasoned executives with significant experience in the corporate, entrepreneurial, and family office sectors have been refining and implementing a bold, new way of addressing the unique needs of highly successful families, owners of closely-held businesses, and their advisors. Their unique approach has resulted in a new type of management consulting firm called Momentum Strategic Advisors, whose tagline and website domain sum up...

2012-09-20 10:25:14

LAWRENCEVILLE, N.J., Sept. 20, 2012 /PRNewswire/ -- Special Olympics New Jersey announced today that it is partnering with leading digital and direct interactive agency Rosetta to develop and implement a new marketing strategy and brand positioning to raise awareness for the organization's regular events held across the state of New Jersey and generate excitement for Team New Jersey going into the 2014 Special Olympics USA National Games, which will be held in New Jersey. (Logo:...

2012-09-18 02:26:10

CHICAGO, Sept. 18, 2012 /PRNewswire/ -- SourceLink, a premier multichannel marketing services agency, recently partnered with hawkeye for the rebranding and development of their new website in 2011. On September 12, 2012 the Web Marketing Association announced that hawkeye has been awarded the Marketing Standard of Excellence Award for the rebranding and website redesign of SourceLink.com. (Logo: http://photos.prnewswire.com/prnh/20110711/CL33332LOGO ) The Web Marketing Association held...