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Last updated on April 17, 2014 at 7:47 EDT

Latest Powerade Stories

2013-05-01 16:22:53

In Celebration, Carrier Launches Sweepstakes to Give Away a Year of Free Travel and vitaminwater! DALLAS, May 1, 2013 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) announced today the addition of vitaminwater as a new premium drink option onboard! Customers now have the option to purchase vitaminwater for $3 on all of the carrier's flights. To celebrate the new partnership, Southwest today launched a sweepstakes to give away a year's worth of vitaminwater and travel on Southwest...

PepsiCo To Halt Use Of Flame Retardant As Emulsifier In Gatorade
2013-01-27 05:40:15

redOrbit Staff & Wire Reports - Your Universe Online PepsiCo Inc has announced that they will discontinue the use of a controversial ingredient in some flavors of their Gatorade-brand sports drink, though they insist the move was not made in response to a Mississippi teenager´s petition seeking the chemical´s removal. The ingredient in question, brominated vegetable oil (BVO), is a chemical that contains bromine, which is also found in fire retardants, according to...

2012-11-01 07:36:14

SAN FRANCISCO, Nov. 1, 2012 /PRNewswire/ -- Hydration is essential to any physical activity, which is why the new alliance between POWERADE(®) and Endomondo, the app-based social fitness community with over 12 million users worldwide, triggered the creation of a new hydration function within Endomondo. (Logo: http://photos.prnewswire.com/prnh/20120126/MM42999LOGO) Research shows dehydration resulting in as little as 2 percent body mass decrease can reduce physical and mental...

2012-08-21 10:22:05

NEW YORK, Aug. 21, 2012 /PRNewswire/ -- Throughout the 2012 High School Football season SPORTS ILLUSTRATED will profile 10 programs from across the United States, selected for having overcome obstacles that include dilapidated facilities, crime-ridden communities, severe funding deficits and disasters, both personal and natural. SI editors have selected nine of the schools and together, SI and POWERADE have launched a nationwide search for the 10(th) school that has persevered through...

Coconut Water Better For You Than Sports Drinks
2012-08-21 06:08:38

Lee Rannals for redOrbit.com - Your Universe Online Put that Gatorade down if you want to amplify your sports life and grab some coconut water instead, according to new research. Scientists said at the 244th National Meeting & Exposition of the American Chemical Society (ACS) that coconut water deserves respect for being a good sports drink for light exercise. "Coconut water is a natural drink that has everything your average sports drink has and more," Chhandashri Bhattacharya,...

2012-06-15 14:20:27

BOSTON, June 15, 2012 /PRNewswire/ -- The thrill of victory, joy and fatherhood will be celebrated in Boston this weekend as the city welcomes the 2012 Special Olympics Massachusetts Summer Games. From June 15-17, athletes with intellectual and developmental disabilities - supported by their coaches, families and dedicated volunteers - will challenge each other and themselves as they compete in aquatics, athletics, gymnastics, power lifting, tennis and volleyball. In...

2012-04-23 06:27:21

ATLANTA, April 23, 2012 /PRNewswire/ -- A new survey from the American Cancer Society finds women are 10 percent less likely than men to make time for physical activities they enjoy and that 40 percent of women said they would be more physically active in their free time if it felt less like work and more like play. As a result, the American Cancer Society Choose You movement is calling on women to help close this gap and to discover fun ways to get active with its 100,000 Acts of Play...

2012-03-02 07:00:00

ATLANTA, March 2, 2012 /PRNewswire/ --POWERADE®, the official Sports Drink of the NCAA®, takes to the court with 7-Eleven® stores in March to celebrate March Madness® and memorable moments in finals history. With a Mountain Berry Blast® flavored by POWERADE® on both Slurpee® frozen carbonated beverage and Big Gulp® fountain machines, POWERADE® brings "miracle moments" from the NCAA® Tournament to collectible Big Gulp cups. This is the first time a...

2011-05-12 12:48:00

WASHINGTON, May 12, 2011 /PRNewswire/ -- Lace up your sneakers, add some spring to your step and join Coca-Cola and TV's popular medical and diet expert, Dr. Ian Smith on The Makeover Mile! This new initiative from Dr. Ian brings a one-mile walk and health fair to Washington, D.C. to educate residents on living a more active, healthy lifestyle. The walks were created as an extension of Dr. Ian's popular 50 Million Pound Challenge program and are being made possible, in part, by...

2011-04-21 15:46:00

NEW YORK, April 21, 2011 /PRNewswire/ -- Men's Fitness, the leading men's lifestyle magazine, is excited to announce the release of its first ever, free, single-topic, custom publication digital magazine app for the iPad. The "Complete Sports Training Guide" is the first Digi-Mag from Men's Fitness that will be released on the iPad, presenting users with interactive content on fitness and nutrition. The Digi-Mag, sponsored by POWERADE ZERO (TM), will include features that will coach...