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Last updated on April 20, 2014 at 21:20 EDT

Latest Pragmatics Stories

2014-03-11 12:27:18

Brodeur Partners' CEO Andrea Coville addresses how to make businesses and nonprofits resonate with their audiences BOSTON, March 11, 2014 /PRNewswire/ -- A new book released today declares 'relevance' as the most important goal of 21(st)-century communications initiatives, more important than the superficial metrics of eyeballs, buzz and impressions. "You invest everything in creating your company, brand, candidacy or cause," said Andrea Coville, author of Relevance: The Power to Change Minds...

2013-02-15 12:22:02

BOSTON, Feb. 15, 2013 /PRNewswire/ -- How do you choose a hotel? By the quality of service? The view? What your friends might think? How about the water pressure in the shower? Don't laugh. Brodeur Partners looked into the heart of what really matters when it comes to online conversation about hotel choice and has come up with intriguing answers. "We wanted to go beyond speculation and opinion, and really see what drives online behavior - in this case, conversation -...

2012-05-31 12:46:51

In a new paper, the researchers describe a mathematical model they created that helps predict pragmatic reasoning and may eventually lead to the manufacture of machines that can better understand inference, context and social rules. Language is so much more than a string of words. To understand what someone means, you need context. Consider the phrase, "Man on first." It doesn't make much sense unless you're at a baseball game. Or imagine a sign outside a children's boutique that reads,...

2012-02-16 15:17:00

NEW YORK, Feb. 16, 2012 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten independent, global public relations firms, announced today the launch of Net Relevance(TM), its proprietary new measurement and analytics tool that is poised to dramatically change the way that brands and companies measure relevance, and anticipate and drive desired actions and outcomes with their customers and key stakeholders. Net Relevance takes analytics to the next level, moving from active listening to...

2011-01-19 16:13:00

SAN FRANCISCO, Jan. 19, 2011 /PRNewswire/ -- Today more than ever, it's relevance, not preference, that ultimately wins the hearts and minds of customers and builds businesses, and noted brand guru David Aaker shares how to get there in his just-released new book. "Brand Relevance: Making Competitors Irrelevant" (http://www.prophet.com/thinking/view/483-brand-relevance - Jossey-Bass, January 2011, $32.95), shares four key undertakings that will enable businesses to attain and win the...

2009-11-11 08:00:00

MCLEAN, Va., Nov. 11 /PRNewswire/ -- Pragmatics, Inc. today announced that Dr. Long and Kimmy Nguyen have made a $5 million donation to George Mason University (GMU). The donation will be used to establish the Long and Kimmy Nguyen Engineering Building, a world-class facility for teaching and research at the Fairfax campus of the prestigious northern Virginia institution. The Nguyens made the donation to underscore their strong commitment to the university, education, and northern...