Latest Pragmatics Stories

2014-03-11 12:27:18

Brodeur Partners' CEO Andrea Coville addresses how to make businesses and nonprofits resonate with their audiences BOSTON, March 11, 2014 /PRNewswire/ -- A new book released today declares 'relevance' as the most important goal of 21(st)-century communications initiatives, more important than the superficial metrics of eyeballs, buzz and impressions. "You invest everything in creating your company, brand, candidacy or cause," said Andrea Coville, author of Relevance: The Power to Change Minds...

2012-05-31 12:46:51

In a new paper, the researchers describe a mathematical model they created that helps predict pragmatic reasoning and may eventually lead to the manufacture of machines that can better understand inference, context and social rules. Language is so much more than a string of words. To understand what someone means, you need context. Consider the phrase, "Man on first." It doesn't make much sense unless you're at a baseball game. Or imagine a sign outside a children's boutique that reads,...

2011-01-19 16:13:00

SAN FRANCISCO, Jan. 19, 2011 /PRNewswire/ -- Today more than ever, it's relevance, not preference, that ultimately wins the hearts and minds of customers and builds businesses, and noted brand guru David Aaker shares how to get there in his just-released new book. "Brand Relevance: Making Competitors Irrelevant" (http://www.prophet.com/thinking/view/483-brand-relevance - Jossey-Bass, January 2011, $32.95), shares four key undertakings that will enable businesses to attain and win the...

2009-11-11 08:00:00

MCLEAN, Va., Nov. 11 /PRNewswire/ -- Pragmatics, Inc. today announced that Dr. Long and Kimmy Nguyen have made a $5 million donation to George Mason University (GMU). The donation will be used to establish the Long and Kimmy Nguyen Engineering Building, a world-class facility for teaching and research at the Fairfax campus of the prestigious northern Virginia institution. The Nguyens made the donation to underscore their strong commitment to the university, education, and northern...

Word of the Day
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.