Latest Preference Stories
Researchers from the University of Miami and California Institute of Technology show how the brain considers both visual cues and taste preferences when making everyday food choices
How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in line, first college to offer acceptance, first salad on the menu – first is considered best.
A study by Columbia Business School's marketing professors Ran Kivetz, Philip H. Geier, Jr. Professor of Marketing, and Oded Netzer, Philip H. Geier Jr. Associate Professor, Marketing, alongside Rom Schrift, Assistant Professor of Marketing, the Wharton School of the University of Pennsylvania (he received his Ph.D. from Columbia Business School in 2011), demonstrates the existence of "complicating choice" â€“ the process that decision-makers unintentionally initiate when making certain...
People make purchasing decisions by choosing between alternatives or by rejecting certain options.
As any parent knows, children love sweet-tasting foods. Now, new research from the University of Washington and the Monell Center indicates that this heightened liking for sweetness has a biological basis and is related to children's high growth rate.
Findings could help marketers optimize advertising for the human mindFads have been a staple of American pop culture for decades, from spandex in the 1980s to skinny jeans today. But while going from fad to flop may seem like the result of fickle consumers, a new study suggests that this is exactly what should be expected for a highly efficient, rationally evolved animal.The new research, led by cognitive scientist Mark Changizi of Rensselaer Polytechnic Institute, shows why direct exposure...
- totally perplexed and mixed up.