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Latest Preference Stories

Power Of Packaging In Consumer Choices
2014-01-07 12:20:19

University of Miami Researchers from the University of Miami and California Institute of Technology show how the brain considers both visual cues and taste preferences when making everyday food choices When it comes to deciding what food to eat, one might expect that people's choices will be driven by past experience and personal preference, but how does the general appearance of the package impact buying decisions of consumers? Scientists believe colorful or otherwise noticeable...

2012-07-04 01:34:12

How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in line, first college to offer acceptance, first salad on the menu — first is considered best. The paper, "First is Best," recently published in PLoS ONE by Dana R. Carney, assistant professor of management, University of California, Berkeley's Haas School of Business, and co-author Mahzarin R. Banaji, professor of psychology, Harvard University. In...

2011-07-08 14:28:24

Research provides empirical evidence of 'complicating choice' and the 'effort compatibility principle' when making complex decisions A study by Columbia Business School's marketing professors Ran Kivetz, Philip H. Geier, Jr. Professor of Marketing, and Oded Netzer, Philip H. Geier Jr. Associate Professor, Marketing, alongside Rom Schrift, Assistant Professor of Marketing, the Wharton School of the University of Pennsylvania (he received his Ph.D. from Columbia Business School in 2011),...

2011-02-15 12:39:36

People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to reverse their preferences. "Consider the decision to purchase an iPhone or a Blackberry," write authors Juliano Laran (University of Miami) and Keith Wilcox (Babson College). "If a consumer prefers a business phone, a choice task would lead her to purchase a Blackberry. In this...

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2009-03-19 09:10:19

Heightened sweet preference linked to physical growth As any parent knows, children love sweet-tasting foods. Now, new research from the University of Washington and the Monell Center indicates that this heightened liking for sweetness has a biological basis and is related to children's high growth rate. "The relationship between sweet preference and growth makes intuitive sense because when growth is rapid, caloric demands increase. Children are programmed to like sweet taste because it...

2008-12-10 09:39:46

Findings could help marketers optimize advertising for the human mindFads have been a staple of American pop culture for decades, from spandex in the 1980s to skinny jeans today. But while going from fad to flop may seem like the result of fickle consumers, a new study suggests that this is exactly what should be expected for a highly efficient, rationally evolved animal.The new research, led by cognitive scientist Mark Changizi of Rensselaer Polytechnic Institute, shows why direct exposure...


Word of the Day
tesla
  • The unit of magnetic flux density in the International System of Units, equal to the magnitude of the magnetic field vector necessary to produce a force of one newton on a charge of one coulomb moving perpendicular to the direction of the magnetic field vector with a velocity of one meter per second. It is equivalent to one weber per square meter.
This word is named for Nikola Tesla, the inventor, engineer, and futurist.