Latest Product marketing Stories

SAN MATEO, Calif., June 21, 2012 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the launch of its 2012 Social Marketing Rockstar Tour (#MarketoTour). The 15-city rock-and-roll inspired tour will deliver social marketing automation strategies to empower marketers to easily implement and measure the success of social initiatives. (Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO) (Logo:...

RAMSEY, N.J., May 9, 2012 /PRNewswire/ -- Manfrotto Distribution Inc. today officially announced the appointment of Paul Zakrzewski as Director, Product Marketing. Zakrzewski will be responsible for leading the product and trade marketing activities of the Manfrotto Distribution US portfolio of products. His duties include overseeing short and long-term sales and marketing strategies and tactics; product launch and life cycle management; product positioning; consumer and trade...

SAN MATEO, Calif., May 7, 2012 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the expansion of its leadership team after the acquisition of the leading social campaign management platform, Crowd Factory. These social business visionaries will forward the company's goals of redefining marketing automation and sales effectiveness by integrating social marketing as a vital part of every online marketing...

NEW YORK, Feb. 21, 2012 /PRNewswire/ -- AllStar Deals (www.allstardeals.com), the first daily deal site to pay consumers to source deals and market them to their social networks, has chosen Feintuch Communications to launch the company and implement an integrated public relations and social media campaign. Headquartered in Potomac, Maryland, and with offices in New York, the AllStar Deals start-up team consists of seasoned professionals with more than 50 years collective experience...

ALISO VIEJO, Calif., Jan. 24, 2012 /PRNewswire/ -- Buy.com®, the Internet Superstore, today announced Bernard Luthi, a 15-year veteran of ecommerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was vice president of marketing, web management and customer service at Newegg.com. In his new role, Luthi will lead Buy.com's marketing initiatives, including web site experience, advertising, BuyTV, public relations and...

Joe Boissy Joins 3VR from IBM to Help Drive Vertical Market Growth SAN FRANCISCO, Jan. 17, 2012 /PRNewswire-USNewswire/ -- 3VR, the video intelligence company, today announced the addition of Chief Marketing Officer Joe Boissy to the company's leadership team. Boissy joins 3VR from IBM where he was director of go-to-market strategy and industry marketing for WebSphere enterprise software. Boissy, with more than 20 years of technology marketing experience, previously served as...

EATONTOWN, N.J., Nov. 15, 2011 /PRNewswire/ -- Altior(TM) Inc., an innovative developer of advanced network and storage embedded systems solutions, has announced the appointment of Byron Rashed as director of marketing and public relations and Hank Cohen as director of product management. With 20 years of industry experience leading global marketing and public relations programs, Rashed is responsible for overseeing all global marketing and public relations operations. Cohen brings 30...

DAYTONA BEACH, Fla., Nov. 7, 2011 /PRNewswire/ -- DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team. Consumer behavior and data analytics expert Doug Van Sach has been named Vice President, Strategy and Analytics; and product marketing veteran Robert Silberman has been tapped as Director, Product and CRM Strategy. Van Sach, Silberman and the teams they...

ARMONK, N.Y., Oct. 11, 2011 /PRNewswire/ -- A new IBM (NYSE: IBM) study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world's top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change. To view the multimedia assets associated with this release, please click...

NEW YORK, Oct. 5, 2011 /PRNewswire/ -- Stylesight (www.stylesight.com), the most trusted name in trend and the style industry's creative lifecycle management (CLM) platform, announces the latest addition to its team of noted industry professionals. Sue Childs, formerly Executive Vice President of Marketing and Business Development at EDGAR Online, joins Stylesight as its new Senior Vice President and Chief Marketing Officer (CMO). (Photo: http://photos.prnewswire.com/prnh/20111005/NY80147...