Latest Product placement Stories

2005-11-14 19:48:08

By Arthur Spiegelman LOS ANGELES (Reuters) - Two Hollywood unions called on Monday for new limits on the practice of weaving commercial brands into the story lines of movies and TV shows, saying so-called product placement has gotten out of hand. The Writers Guild of America and the Screen Actors Guild also called for the actors and writers who do the extra product-promotion work to be paid more. The unions said serious ethical and financial questions were raised by a recent...

2005-11-14 14:24:42

By Gail Schiller LOS ANGELES (Hollywood Reporter) - The Writers Guild of America is threatening to seek tougher federal regulation of TV product-placement deals if producers fail to open negotiations with the union on the issue of weaving commercial brands into story lines. Backed by the Screen Actors Guild, the WGA plans to release a policy paper on Monday calling for establishment of a code of conduct governing product integration on television and talks on compensating writers...

2005-11-09 07:55:56

By Gail Schiller LOS ANGELES (Hollywood Reporter) - NBC had far more product placement on its primetime shows last season than any other broadcast network, followed by CBS and Fox, according to Nielsen Media Research. NBC nearly doubled the number of its placements from 11,684 in the 2003-04 season to 21,286, according to the data provided by Nielsen's Place Views product placement tracking service.. CBS came in second with 12,294 placements, up from 10,148 placements in 2003-04....

2005-09-25 03:26:27

By Michael Paoletta NEW YORK (Billboard) - In March, U2 was inducted into the Rock and Roll Hall of Fame by Bruce Springsteen. By turns eloquent and funny, Springsteen's induction speech concluded with a mention of U2's partnership with Apple. A man of integrity, Springsteen acknowledged that he was shocked to learn that the Irish superstars received no money for their participation in the Apple campaign. Springsteen joked that anybody can do an ad and take the money, but to do an...

2005-08-01 03:59:26

By Gail Schiller LOS ANGELES (Hollywood Reporter) - For Budweiser, it looked like a match made in heaven. So America's top-selling beer tied the knot with "Wedding Crashers," paying a product-placement fee to be featured in the current box office champ and then ponying up millions of dollars for its first major movie promotion in 14 years. But then the Marin Institute, a prominent alcohol industry watchdog group, decided to do some wedding crashing of its own, alleging that even though the...

Word of the Day
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.