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Latest Product placement Stories

2013-12-13 23:19:52

Recently, China Movie Media Group (CMMG) was awarded “Entertainment Integrated Marketing Grand Award” for its theatre integrated marketing campaign customized for TCL Corporation. (PRWEB) December 13, 2013 The Third 5S Golden Awards was co-hosted by Advertiser (magazine) and the Graduate School of Management, Communication University of China, on Friday afternoon, December 6th, in Beijing. China Movie Media Group (CMMG) was awarded “Entertainment Integrated Marketing Grand Award”...

2013-06-24 23:24:58

CelebrityBusinessAnalyst.com released its opinion on product placement in movies following a WhatCulture! article that reported on Sony’s product placement in Skyfall, the most recent James Bond movie. San Jose, CA (PRWEB) June 23, 2013 Celebrity Business Analyst announced its opinion today on product placement as a form of advertisement in movies. Commenting on the back of a June18 What Culture! piece on the use of Sony products in Skyfall, Sony’s own James Bond blockbuster,...

2013-06-19 23:17:41

Global digital & alternative (D&A) media revenues increased 13% to $226 billion in 2012, driven by strong growth in mobile, internet and other digital media channels in the BRICs, UK and Australia, according to new PQ Media research. PQ Media released the first of three reports in a new series analyzing the changing media ecosystem from three critical vantage points: media operator revenues, consumer media usage, and consumer spending on digital content and technology. Stamford, CT...

2013-05-28 15:34:23

An analysis of top box-office movies released in the United States indicated tobacco brand producer placements in movies have declined since implementation of the Master Settlement Agreement (MSA), but alcohol placements, which are subject only to industry self-regulation, have increased in movies rated acceptable for youth audiences, according to a study published Online First by JAMA Pediatrics, a JAMA Network publication. There is growing evidence that movies influence substance use...

Kids May Be Affected By Alcohol Scenes In Movies
2013-05-28 15:31:46

Brett Smith for redOrbit.com - Your Universe Online While American children are seeing less tobacco use in the movies these days, they´re also more likely watching alcohol consumption in those same films, according to new research in JAMA Pediatrics. The study explicitly showed the success of passing restrictions on the film industry, the study authors said, referring to regulations placed on tobacco images but not on alcohol. "In order to be effective, constraints on...

2013-05-07 23:33:11

The industry will get a boost during the economic recovery, when improvements in corporate profit and sentiment are expected to create renewed demand for promotional products; though, growing competition from low-cost manufacturers that deal directly with clients will force operators to differentiate themselves by using greener materials in their products or by increasing their web presence to enhance client interaction. For these reasons, industry research firm IBISWorld has updated a report...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'