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Latest Product placement Stories

2012-02-21 11:47:51

Young teens who watch a lot of movies featuring alcohol are twice as likely to start drinking compared to peers who watch relatively few such films.

2011-08-24 17:14:46

Two articles in this week's PLoS Medicine address the question of whether films with smoking scenes should have "adult" ratings applied to them.

2011-07-12 04:00:00

BEIJING, July 12, 2011 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ: CHRM), a leading advertising agency in China, announced today it has won Zhongpin Inc.'s brand and communications account. Zhongpin, Inc.

2011-05-02 07:00:00

DENVER, May 2, 2011 /PRNewswire/ -- MusclePharm Corporation, a Nevada corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S.

2011-04-13 05:00:00

LOS ANGELES, April 13, 2011 /PRNewswire/ -- Global sportlifestyle brand PUMA® and The NMA Group, world-class leaders in product integration, promotions and entertainment publicity, today announced that The NMA Group will be the brand's global Agency of Record for entertainment marketing.

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2011-01-31 11:40:00

Red Bull’s red and gold logo can “give you wings” – for better or worse – even if consumers don’t know it, according to a new study by two Boston College professors, who found the brand’s edgy marketing efforts have sold a heavy dose of attitude to consumers.


Word of the Day
donative
  • A gift; a largess; a gratuity; a present; a dole.
The word 'donative' comes from a Latin word meaning 'to give'.
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