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Latest Product placement Stories

2011-08-24 17:14:46

Two articles in this week's PLoS Medicine address the question of whether films with smoking scenes should have "adult" ratings applied to them. Christopher Millett from Imperial College, London, UK and colleagues report that, despite the WHO Framework Convention on Tobacco Control recommendation that films with smoking scenes have adult content rating, very few governments have complied with this advice. Arguing that exposure to tobacco imagery in movies is a "potent cause of youth...

2011-07-12 04:00:00

BEIJING, July 12, 2011 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ: CHRM), a leading advertising agency in China, announced today it has won Zhongpin Inc.'s brand and communications account. Zhongpin, Inc. (Nasdaq: HOGS) is a meat and food processing company that specializes in pork and pork products, and fruits and vegetables in China. The company is a leading enterprise in developing nationally-recognized, high-quality meats and food products through a brand image...

2011-05-02 07:00:00

DENVER, May 2, 2011 /PRNewswire/ -- MusclePharm Corporation, a Nevada corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S. nutritional supplement company, is pleased to announce that it has secured prime placement in 1,700 General Nutrition Center (GNC) locations for its innovative MuscleGel product beginning in August. MusclePharm will receive L-Box Placement at each GNC location, which is the premier product placement location in each store, to showcase its...

2011-04-13 05:00:00

LOS ANGELES, April 13, 2011 /PRNewswire/ -- Global sportlifestyle brand PUMA® and The NMA Group, world-class leaders in product integration, promotions and entertainment publicity, today announced that The NMA Group will be the brand's global Agency of Record for entertainment marketing. The NMA Group will lead all entertainment initiatives within film, television, music, talent and entertainment public relations for the footwear, apparel and accessories brand and work...

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2011-01-31 11:40:00

Red Bull's red and gold logo can "give you wings" "“ for better or worse "“ even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing efforts have sold a heavy dose of attitude to consumers. Researchers put subjects at the controls of a car racing video game, supplying each with functionally identical racecars, but each car decorated with a different brand logo and color scheme. Players put in control of the...

2011-01-31 07:00:00

LOS ANGELES, Jan. 31, 2011 /PRNewswire/ -- Fuisz Media LLC today announced that it has received notice from the U.S. Patent and Trademark Office for patent allowance for claims covering its proprietary digital media advertising and sales process, Visual Image Marketing (VIM). The patent, "Method, Apparatus, and System for Providing Access to Product Marketing Data" establishes the intellectual property base for VIM. The VIM method is a next generation technology process for product...

2011-01-25 08:00:00

ROCKFORD, Mich., Jan. 25, 2011 /PRNewswire/ -- Merrell made its film debut Saturday, January 22nd in the Sundance Film Festival premiere of Morgan Spurlock's The Greatest Movie Ever Sold, a non-fiction film fully financed by and about product placement. Merrell, a leader in outdoor and lifestyle shoes and clothing, is one of thirteen companies featured in the premiere by Spurlock, known for directing films such as Supersize Me and Freakonomics. "We are thrilled to be a part of this truly...


Word of the Day
humgruffin
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'