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Latest Product placement Stories

2011-01-05 08:47:00

NEW YORK, Jan. 5, 2011 /PRNewswire/ -- Repucom America LLC, the leading provider of broadcast content measurement in the United States, today announced the acquisition of Kansas City based Image Impact Inc. The operational merging of Repucom and Image Impact will be undertaken over the next six months and will bring a consolidated, single voice to the measurement of content in the US and Global sports market. In announcing the deal, the CEO of Repucom, Paul Smith praised the Founder of...

2010-12-20 04:30:00

LONDON, December 20, 2010 /PRNewswire/ -- MirriAd Limited, the market leader in digital product placement, is pleased to announce that it has signed two contracts with significant media businesses. Firstly, an exclusive contract with Australia's number one broadcaster and television network, the Seven Network, to provide digital product placement in mainstream content including shows like Home and Away and Packed to the Rafters which will telecast next year. And secondly with...

2010-11-30 06:00:00

BEIJING, Nov. 30, 2010 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that through Shangxing Media, its principal media business unit, the Company has signed a three-year exclusive agency agreement with Hubei Provincial Economic TV for the period covering 2011 to 2013. This cooperation with Hubei Provincial Economic TV signifies a strategic breakthrough into China's provincial and...

2010-10-26 08:00:00

BEIJING, Oct. 26 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has successfully renewed its exclusive agency agreement with Tianjin Satellite TV for advertising rights throughout 2011. Charm and Tianjin Satellite TV have also announced a new long term strategic joint venture to produce live event content and reality shows which will be aired on Tianjin Satellite TV, with...

2010-09-21 07:36:00

BEIJING, Sept. 21 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that its Charm Advertising business unit has won Midea Small Home Appliance Group's full TV media account for 2011. According to CTR, TV on average accounts for over 70% of advertisers' media spending. With over 150,000 employees and a total sales volume of over RMB 95 billion in 2009, Midea is one of the largest...

2010-09-09 13:57:00

MCLEAN, Va., Sept. 9 /PRNewswire/ -- As a presenting sponsor of Advertising Week 2010 in New York, USA TODAY will present three USA TODAY Pulse of America panels as a returning signature series of the annual festival which begins Monday, Sept. 27. This year's panel topics will include embedded marketing, political advertising and a showcase of winners of the 57th annual Cannes International Advertising Festival and Young Lions competition. Advertising Week 2010 is North America's largest...

2010-08-02 10:51:00

LOS ANGELES, Aug. 2 /PRNewswire/ -- IndieClick has inked an exclusive ad sales agreement with the highly regarded movie news website Dark Horizons (darkhorizons.com), cementing the IndieClick film and entertainment channel as the most important media buy for entertainment marketers. Dark Horizons has established itself since its creation in 1997 at the forefront of online entertainment and celebrity news. Recognized by the Webby Awards in the film category, Dark Horizons brings industry...

2010-07-16 05:00:00

BEIJING, July 16 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has appointed Bao Li as chief executive officer of Shangxing Media, one of Charm's three core business segments. The position was previously held by founder, chairman and CEO of Charm Group, He Dang. Mr. Li will also join Charm's Executive Committee. Shangxing Media, Charm's principal media business,...

2010-06-18 07:00:00

BEIJING, June 18 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has promoted Mr. Yihe Zhao to vice president in charge of market research with immediate effect. As a vice president of the company Mr. Zhao will join Charm's Service Solution Committee, which has been formed to uphold and promote the highest standards of professional service and industry best practice...

2010-04-29 09:23:32

Tobacco and tobacco branding in films most popular in the UK from 1989 to 2008 Tobacco imagery is still relatively common in films rated suitable for kids and young teens, despite significant declines in the cinematic depiction of smoking over the past 20 years, indicates research published in Thorax today. Based on their findings, active product placement may still be taking place, particularly in UK films, say the authors. They analyzed the occurrence of depictions of tobacco use, including...


Word of the Day
callithump
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'
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