Latest Product placement Stories

2011-01-31 11:40:00

Red Bull’s red and gold logo can “give you wings” – for better or worse – even if consumers don’t know it, according to a new study by two Boston College professors, who found the brand’s edgy marketing efforts have sold a heavy dose of attitude to consumers.

2011-01-31 07:00:00

LOS ANGELES, Jan. 31, 2011 /PRNewswire/ -- Fuisz Media LLC today announced that it has received notice from the U.S. Patent and Trademark Office for patent allowance for claims covering its proprietary digital media advertising and sales process, Visual Image Marketing (VIM).

2011-01-25 08:00:00

ROCKFORD, Mich., Jan. 25, 2011 /PRNewswire/ -- Merrell made its film debut Saturday, January 22nd in the Sundance Film Festival premiere of Morgan Spurlock's The Greatest Movie Ever Sold, a non-fiction film fully financed by and about product placement.

2011-01-05 13:13:00

NORTHAMPTON, Mass., Jan. 5, 2011 /PRNewswire/ -- Digital Development Management (DDM), the world's leading business and talent agency for video games and digital entertainment, has named veteran video game and interactive entertainment executive Paula Cuneo as Brand Director.

2010-12-20 04:30:00

LONDON, December 20, 2010 /PRNewswire/ -- MirriAd Limited, the market leader in digital product placement, is pleased to announce that it has signed two contracts with significant media businesses.

2010-11-30 06:00:00

BEIJING, Nov. 30, 2010 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc.

2010-09-21 07:36:00

BEIJING, Sept. 21 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that its Charm Advertising business unit has won Midea Small Home Appliance Group's full TV media account for 2011.

2010-09-09 13:57:00

MCLEAN, Va., Sept. 9 /PRNewswire/ -- As a presenting sponsor of Advertising Week 2010 in New York, USA TODAY will present three USA TODAY Pulse of America panels as a returning signature series of the annual festival which begins Monday, Sept. 27.

Word of the Day
  • Small missiles, especially grape, canister, fragments of iron, and the like, when fired, as upon an enemy at close quarters.
  • To fire mitraille at.
The word 'mitraille' comes from the Old French 'mitaille', meaning 'small coins', sometimes used to mean 'scrap iron'.