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Latest Product placement Stories

2010-07-16 05:00:00

BEIJING, July 16 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has appointed Bao Li as chief executive officer of Shangxing Media, one of Charm's three core business segments.

2010-06-18 07:00:00

BEIJING, June 18 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has promoted Mr.

2010-04-29 09:23:32

Tobacco imagery is still relatively common in films rated suitable for kids and young teens, despite significant declines in the cinematic depiction of smoking over the past 20 years, indicates research published in Thorax today.

2010-02-19 17:13:00

BURBANK, Calif., Feb. 19 /PRNewswire/ -- Burbank based UPP Entertainment Marketing, www.upp.net, a full-service entertainment marketing solutions company, today announced Carhartt as their newest client partner.

2010-02-10 06:49:35

New research from the Hood Center for Children and Families at Dartmouth Medical School (DMS) for the first time sheds light on the significant potential negative impact that food product placements in the movies could be having on children.

2010-01-04 13:56:00

LOS ANGELES, Jan. 4 /PRNewswire/ -- Brand in Entertainment (BiE) and DTI Software announce their partnership of the Inaugural Integration Auction, Scatter Categories 2010, held at Christie's auction house in New York City on January 20, 2010.

2009-12-10 07:09:00

LOS ANGELES, Dec.

2009-09-13 14:46:31

The Department for Culture Media and Sport says the British government will lift its ban on product placement on television to help struggling networks. The Sunday Times of London said the reported regulation change by the government could result in British broadcasters enjoying a boost of nearly $167 million thanks to product placement sales. The ongoing recession has left many British commercial broadcasting groups like ITV facing hard financial times, The Times said. The current rules...

2009-06-09 11:12:00

LOS ANGELES, June 9 /PRNewswire/ -- Chili's restaurant has chosen Giant Release as an online media partner for the new "Fire-Grilled Quesadillas" online advertising campaign.


Word of the Day
deuteragonist
  • A person in a secondary role, specifically the second most important character (after the protagonist).
The word 'deuteragonist' comes from a Greek word meaning 'an actor of second-class parts'.
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