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Latest Product placement Stories

2010-04-29 09:23:32

Tobacco and tobacco branding in films most popular in the UK from 1989 to 2008 Tobacco imagery is still relatively common in films rated suitable for kids and young teens, despite significant declines in the cinematic depiction of smoking over the past 20 years, indicates research published in Thorax today. Based on their findings, active product placement may still be taking place, particularly in UK films, say the authors. They analyzed the occurrence of depictions of tobacco use, including...

2010-02-19 17:13:00

BURBANK, Calif., Feb. 19 /PRNewswire/ -- Burbank based UPP Entertainment Marketing, www.upp.net, a full-service entertainment marketing solutions company, today announced Carhartt as their newest client partner. Through this partnership, UPP will begin brand activations for the global rugged apparel company. UPP is a full-service entertainment marketing agency specializing in building brands on screen and off. UPP's success is due to its dedication to clients, expertise and innovative...

2010-02-10 06:49:35

New research from the Hood Center for Children and Families at Dartmouth Medical School (DMS) for the first time sheds light on the significant potential negative impact that food product placements in the movies could be having on children. The study, which appears in the current edition of the journal Pediatrics, shows that most of the "brand placements" for food, beverage, and food retail establishments that are frequently portrayed in movies, are for energy-dense, nutrient-poor foods or...

2010-01-04 13:56:00

LOS ANGELES, Jan. 4 /PRNewswire/ -- Brand in Entertainment (BiE) and DTI Software announce their partnership of the Inaugural Integration Auction, Scatter Categories 2010, held at Christie's auction house in New York City on January 20, 2010. BiE, the premier brand integration firm, will offer advertisers the opportunity to bid on choice product integration packages in a variety of media platforms specific to their target demographic. BiE's collaboration with DTI, the global leader in...

2009-12-10 07:09:00

LOS ANGELES, Dec. 10 /PRNewswire/ -- IndieClick, the leading lifestyle media network for integrated advertising campaigns, today announced their two year exclusive advertising sales partnership with Bloody Disgusting, the Internet's most popular horror destination. Bloody Disgusting, the number one horror destination online, was founded in 2004 by CEO Tom Owen and Editor-in-Chief Brad Miska and has grown to nearly a million unique visitors with a huge registered user base, making it the...

2009-09-13 14:46:31

The Department for Culture Media and Sport says the British government will lift its ban on product placement on television to help struggling networks. The Sunday Times of London said the reported regulation change by the government could result in British broadcasters enjoying a boost of nearly $167 million thanks to product placement sales. The ongoing recession has left many British commercial broadcasting groups like ITV facing hard financial times, The Times said. The current rules...

2009-06-09 11:12:00

LOS ANGELES, June 9 /PRNewswire/ -- Chili's restaurant has chosen Giant Release as an online media partner for the new "Fire-Grilled Quesadillas" online advertising campaign. The online advertising campaign integrates Chili's menu items into contextually relevant content areas and deploys impactful and innovative advertising techniques on Giant Release's leading film, comic, TV, games and sports sites. Giant Release's brand and product centric focus has helped Chili's and other consumer...

2009-06-08 08:10:00

HUIZHOU, China, June 8 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc., (NYSE Amex: NIV) ("NIVS" or "the Company"), an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products, today announced the successful completion of the first phase of its product roadshow and the start of the second phase. NIVS has successfully completed the first phase of its product roadshow, which covered 15 provinces,...

2009-03-30 02:00:00

LONDON, March 30 /PRNewswire/ -- MirriAd , the embedded advertising specialist, today announces it has extended its global partnership reach with Endemol to exploit embedded advertising opportunities. The new deals follow MirriAd's joint venture with Endemol India and cover the Latin American and Hispanic markets, and Spain. They are expected to produce revenues approaching $1m in the first year. We are in an environment in which traditional advertising revenues are falling, largely...

2009-03-18 04:34:00

LONDON, March 18 /PRNewswire/ -- Embedded advertising specialist MirriAd, and Repucom, the global brand analysis agency have entered into an agreement to enable content owners, brands and their agencies to easily assess the value of embedded video advertising opportunities. The companies will now integrate their platforms to enable preview of seamless digital placements (embeds) in existing video assets (props, logos and video) together with a corresponding measure of value. A...


Word of the Day
bellycheer
  • Good cheer; viands.
  • To revel; to feast.
The word 'bellycheer' may come from 'belle cheer', "good cheer".
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