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Latest Product placement Stories

2009-01-13 08:00:00

NCI Plans to Maintain Operations IRVINE, Calif., Jan. 13 /PRNewswire/ -- Newport Coast Investments, LLC ("NCI"), the investment arm of Ryan and Chad Steelberg, and Ascend Venture Group, today announced it has agreed to acquire all of the assets, software, and intellectual property of NextMedium, Inc., the Los Angeles, CA-based product placement ad platform for television, film, and online video. Founded in 2004, NextMedium invested more than $12 million in developing the definitive product...

2008-12-16 18:11:00

LOS ANGELES, Dec. 16 /PRNewswire/ -- HitFix, a new entertainment news and events website, today announced that longtime movie blogger and columnist Drew McWeeny will be joining the new online property, HitFix.com, which is launching this month. McWeeny, who wrote under the pseudonym "Moriarty," will join a roster of established entertainment industry writers as the new online destination's full-time Film Editor. He will also launch a new movies and DVD blog on the site, Motion...

2008-12-09 07:30:00

- Mercedes-Benz and Twentieth Century Fox Home Entertainment are First Advertisers to Begin Using New 'Pause Menu' Feature - ALVISO, Calif., Dec. 9 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services and advertising solutions for digital video recorders (DVRs), today announced the launch of Pause Menu, the latest addition to its suite of interactive ad solutions designed to grab the attention of fast-forwarding viewers who consume TV...

2008-11-10 18:00:08

Wizzard Software (AMEX:WZE), announced today that it posted revenues for the third quarter of 2008 of $1,533,339, a 4% increase over revenues of $1,468,476 in the third quarter of 2007. During the nine month period ended September 30, 2008, Wizzard recorded revenues of $4,667,690, a 29% increase over revenues of $3,622,499 for the same period in 2007. Wizzard's net loss available to common shareholders was $1,460,219, or $.03 per share in the quarter ended September 30, 2008. This...

2008-10-08 09:00:29

When it comes to advertising, not all online video viewers are created equal, according to a new commissioned study conducted by Forrester Consulting on behalf of Veoh Networks. Released today, "Watching The Web: How Online Video Engages Audiences" reveals that while some online video viewers still only "snack" on short clips, there exists a large audience of young, influential, engaged viewers who watch a great deal of long-form online video and pay attention to the brand messages delivered...

2008-10-01 09:00:23

Break Media, the Internet's leading entertainment community for men, today announced the launch of a new online property, ScreenJunkies, adding to its expansive network of media properties that operate and syndicate content to young men. With breaking news, previews, reviews, and recaps, ScreenJunkies aims to be the go-to source of amusing and authoritative advice on what TV shows and movies men should watch and which ones they should avoid at all costs. ScreenJunkies was designed to...

2008-09-29 00:00:00

By Mark Hughes It has been billed as the Bond that will break with tradition. In Quantum of Solace Daniel Craig will not ask for his martini, "shaken, not stirred", and won't call himself "Bond, James Bond". But one 007 tradition remains: Quantum of Solace will have more paid-for corporate product placements than other Bond movies before it. When the film is released at the end of next month, cinema-goers will see Bond drive his customised Aston Martin wearing his Omega watch and...

2008-09-15 12:00:21

NEW YORK, Sept. 15 /PRNewswire/ -- The Nielsen Company today reported that product placements for the first half of 2008 fell by almost 15% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, and TLC). Broadcast television placements grew by almost 12%, while placements on cable television declined by 20%. There were 204,919 brand occurrences on cable and broadcast networks between January and...

2008-09-04 09:00:27

Pioneer Electronics (USA) Inc. today unveils a new brand campaign tied to the launch of its second generation KURO(TM) televisions and complete line of audio-video products. The campaign is based on the idea that discerning consumers, who seek premium brands at the same time they pack sports, movies, music and more into every moment of their lives, can be transformed by the power and emotion of great entertainment. This is the second campaign in a multi-year initiative designed to cement...

2008-09-01 00:03:40

By Claire Beale ON ADVERTISING After an August in which almost the entire ad industry turned off the lights and headed for the sun, it's back-to-school time for adland this week. Expensive tans are wearing new season Mad Men suits (now even clients are sporting T-shirts it's time for the creative industries to rediscover style), conversations are "Nudge"d by the latest industry buzz book (the essential beach read and more of which later), BlackBerrys are fired up to take party season...


Word of the Day
holluschickie
  • A 'bachelor seal'; a young male seal which is prevented from mating by its herd's older males (mated bulls defending their territory).
This comes from the Russian word for 'bachelors.'
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