Latest Product placement Stories
By Mark Hughes It has been billed as the Bond that will break with tradition. In Quantum of Solace Daniel Craig will not ask for his martini, "shaken, not stirred", and won't call himself "Bond, James Bond".
NEW YORK, Sept. 15 /PRNewswire/ -- The Nielsen Company today reported that product placements for the first half of 2008 fell by almost 15% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, and TLC).
Pioneer Electronics (USA) Inc. today unveils a new brand campaign tied to the launch of its second generation KURO(TM) televisions and complete line of audio-video products.
By Claire Beale ON ADVERTISING After an August in which almost the entire ad industry turned off the lights and headed for the sun, it's back-to-school time for adland this week.
Penske Truck Leasing has selected Studio Services to represent its vehicles for product placement opportunities in film and television programs.
HOLLYWOOD, Calif., Aug. 27 /PRNewswire/ -- Penske Truck Leasing today announced it has selected Sylmar, California-based, Studio Services, Inc. to represent its vehicles for product placement opportunities in film and television programs.
LOS ANGELES, July 29 /PRNewswire/ -- Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained by RealNetworks, the digital entertainment services company, to lead entertainment initiatives for RealNetworks' Ringback Tone service, provided in concert with mobile operators globally.
The advertising community and the major brands which have famously created some of the industry's most compelling and memorable identity campaigns have still found at least one holy grail of branding to be highly elusive - they all want to better and more effectively entertain and inform their key target audiences in a way that is measurable and meaningful.
By Stephanie Clifford In the American television season finale of "CSI: NY" in May, the show's characters gathered around videoconferencing screens to share information about a shooting. "She wants everybody on a TelePresence call," says an investigator, Lindsay Monroe.
By Eduardo Porter New York Times News Service In the 1950s, a marketing type called James Vicary caused national hysteria when he announced he could get people to buy Coca- Cola by flashing a "Drink Coke" sign on a screen so quickly that viewers couldn't tell, implanting the urge in their subconscious.