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Latest Product placement Stories

2008-08-28 12:01:02

Penske Truck Leasing has selected Studio Services to represent its vehicles for product placement opportunities in film and television programs. As an authorized Penske rental agent and a vehicle supplier to the entertainment industry, Studio Services will also facilitate Penske truck rentals for commercial use by film and television crews across North America. Jim Feenstra, senior vice president of marketing at Penske Truck Leasing, said: "We are pleased to be working with Studio...

2008-08-27 09:01:00

HOLLYWOOD, Calif., Aug. 27 /PRNewswire/ -- Penske Truck Leasing today announced it has selected Sylmar, California-based, Studio Services, Inc. to represent its vehicles for product placement opportunities in film and television programs. (Photo: http://www.newscom.com/cgi-bin/prnh/20080827/NEW002 ) "We are pleased to be working with Studio Services as they understand the motion picture industry's transportation needs and also represents other high-end brands for product placement like...

2008-07-29 09:00:51

LOS ANGELES, July 29 /PRNewswire/ -- Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained by RealNetworks, the digital entertainment services company, to lead entertainment initiatives for RealNetworks' Ringback Tone service, provided in concert with mobile operators globally. Davie Brown Entertainment's three- phased approach within television and film properties will aim to drive awareness of the service, accomplish strategic...

2008-07-21 12:00:51

The advertising community and the major brands which have famously created some of the industry's most compelling and memorable identity campaigns have still found at least one holy grail of branding to be highly elusive - they all want to better and more effectively entertain and inform their key target audiences in a way that is measurable and meaningful. "medium: for living ideas(TM)", a new branded entertainment shop and original entertainment content studio based in Los Angeles, delivers...

2008-07-15 09:00:56

By Stephanie Clifford In the American television season finale of "CSI: NY" in May, the show's characters gathered around videoconferencing screens to share information about a shooting. "She wants everybody on a TelePresence call," says an investigator, Lindsay Monroe. "O.K., we have a full house, network's secure, you're good to go, Stella." The unlikely supporting player in the episode was Cisco Systems, which wanted to show off its TelePresence videoconferencing system. Cisco's...

2008-07-13 12:00:32

By Eduardo Porter New York Times News Service In the 1950s, a marketing type called James Vicary caused national hysteria when he announced he could get people to buy Coca- Cola by flashing a "Drink Coke" sign on a screen so quickly that viewers couldn't tell, implanting the urge in their subconscious. Vicary's experiments turned out to be a sham. But the fear of corporations stealthily mucking about with Americans' brains took hold in the collective imagination. The Federal...

2008-06-27 12:02:44

By Vince Horiuchi, The Salt Lake Tribune Jun. 27--Clenching a diet Coke and a rumpled bag of Cheetos, I flicked on my Samsung high-definition set to watch a Sony Blu-ray movie on my PlayStation 3. Ugh. That's what most television shows are like today -- about 30 minutes of product placement wrapped inside 15 minutes of story. And there's still 15 minutes of commercials to contend with. Are we watching a drama or just one long commercial? Let's look at "American Idol" as one gross...

2008-06-27 00:02:22

Federal regulators said Thursday they will begin reviewing rules on how U.S. television programmers may display commercial products in shows. The Federal Communications Commission might require TV producers to let viewers know, when a product appears in a show, if its maker paid for it to be used in the show, The Washington Post reported. FCC Chairman Kevin Martin said product placements and integration into story lines have increased as television viewers increasingly use recording...

2008-06-16 09:00:26

IndieClick, a leading publisher network that targets the youth 'tastemaker' market, today announced that Pandora and Flixster joined its network. Pandora, a personalized radio service that is available anytime and anywhere on the PC, in the home and on mobile devices, selected IndieClick as its advertising representative for music labels throughout the US. Flixster, an online community for movie fans, chose IndieClick's network to help build its brand awareness and enhance site monetization....

2006-08-17 00:55:00

NEW YORK -- Advertising embedded in television or movie plots will more than triple by 2010 as technologies that let viewers skip commercials become more prevalent, according to a study released on Wednesday. Paid "product placement" across all kinds of media, from TV to novels, surged nearly 39 percent in 2005 to $2.21 billion worldwide, and that figure was expected to grow to nearly $7.6 billion in 2010, the study by research firm PQ Media said. Consumer watchdog groups lament the growth of...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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