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Last updated on April 19, 2014 at 1:20 EDT

Latest Product placement Stories

2008-07-15 09:00:56

By Stephanie Clifford In the American television season finale of "CSI: NY" in May, the show's characters gathered around videoconferencing screens to share information about a shooting. "She wants everybody on a TelePresence call," says an investigator, Lindsay Monroe. "O.K., we have a full house, network's secure, you're good to go, Stella." The unlikely supporting player in the episode was Cisco Systems, which wanted to show off its TelePresence videoconferencing system. Cisco's...

2008-07-13 12:00:32

By Eduardo Porter New York Times News Service In the 1950s, a marketing type called James Vicary caused national hysteria when he announced he could get people to buy Coca- Cola by flashing a "Drink Coke" sign on a screen so quickly that viewers couldn't tell, implanting the urge in their subconscious. Vicary's experiments turned out to be a sham. But the fear of corporations stealthily mucking about with Americans' brains took hold in the collective imagination. The Federal...

2008-06-27 12:02:44

By Vince Horiuchi, The Salt Lake Tribune Jun. 27--Clenching a diet Coke and a rumpled bag of Cheetos, I flicked on my Samsung high-definition set to watch a Sony Blu-ray movie on my PlayStation 3. Ugh. That's what most television shows are like today -- about 30 minutes of product placement wrapped inside 15 minutes of story. And there's still 15 minutes of commercials to contend with. Are we watching a drama or just one long commercial? Let's look at "American Idol" as one gross...

2008-06-27 00:02:22

Federal regulators said Thursday they will begin reviewing rules on how U.S. television programmers may display commercial products in shows. The Federal Communications Commission might require TV producers to let viewers know, when a product appears in a show, if its maker paid for it to be used in the show, The Washington Post reported. FCC Chairman Kevin Martin said product placements and integration into story lines have increased as television viewers increasingly use recording...

2008-06-16 09:00:26

IndieClick, a leading publisher network that targets the youth 'tastemaker' market, today announced that Pandora and Flixster joined its network. Pandora, a personalized radio service that is available anytime and anywhere on the PC, in the home and on mobile devices, selected IndieClick as its advertising representative for music labels throughout the US. Flixster, an online community for movie fans, chose IndieClick's network to help build its brand awareness and enhance site monetization....

2006-08-17 00:55:00

NEW YORK -- Advertising embedded in television or movie plots will more than triple by 2010 as technologies that let viewers skip commercials become more prevalent, according to a study released on Wednesday. Paid "product placement" across all kinds of media, from TV to novels, surged nearly 39 percent in 2005 to $2.21 billion worldwide, and that figure was expected to grow to nearly $7.6 billion in 2010, the study by research firm PQ Media said. Consumer watchdog groups lament the growth of...

2006-08-03 07:38:03

By Gail Schiller LOS ANGELES (Hollywood Reporter) - With "Talladega Nights: The Ballad of Ricky Bobby" -- a comic look at the world of NASCAR and its corporate sponsors that opens Friday -- Sony Pictures has handed such advertisers as Wonder Bread, Old Spice and Perrier an unprecedented vehicle for brand integration. Not only do the film's stars, Will Ferrell, John C. Reilly and Sacha Baron Cohen, appear throughout much of the movie with the logos of their fictitious NASCAR sponsors...

2006-05-18 04:43:45

By Alex Woodson NEW YORK (Hollywood Reporter) - As the major networks unveil their fall schedules this week, television writers and producers took advantage of the high-profile events Wednesday to express concern about product placement deals, an increasingly popular way for broadcasters to boost revenues. "These deals do not take writers into consideration, and we believe this is unacceptable," Writers Guild of America West president Patric Verrone said at a news conference attended...

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2006-04-13 07:30:00

LOS ANGELES -- During the past four months, Apple iPods, Macs and other products have been featured 250 times on 38 different network primetime shows, including such hits as "CSI: NY" and "The O.C." That adds up to 26 minutes of free exposure for one of Hollywood's biggest brand stars, according to Nielsen's Place Views tracking service. With its cultural cachet and storied history of giving away tens of thousands of Apple computers to the Hollywood creative community, Apple has had perhaps...

2006-02-27 08:10:00

By Steve Gorman LOS ANGELES (Reuters) - A breakthrough in television advertising debuted without fanfare last spring as a brand-name box of crackers appeared on the CBS sitcom "Yes, Dear" for about 20 seconds, seen but hardly noticed by millions of viewers. Unbeknownst to them, the image of Kellogg's Club Crackers had been digitally painted onto the top of a coffee table after the scene was filmed, launching the latest advance in a growing marketing practice known in the industry as product...