Latest Product placement Stories
By Vince Horiuchi, The Salt Lake Tribune Jun. 27--Clenching a diet Coke and a rumpled bag of Cheetos, I flicked on my Samsung high-definition set to watch a Sony Blu-ray movie on my PlayStation 3. Ugh.
Federal regulators said Thursday they will begin reviewing rules on how U.S. television programmers may display commercial products in shows.
IndieClick, a leading publisher network that targets the youth 'tastemaker' market, today announced that Pandora and Flixster joined its network.
NEW YORK (Reuters) - Advertising embedded in television or movie plots will more than triple by 2010 as technologies that let viewers skip commercials become more prevalent, according to a study released on Wednesday.
By Gail Schiller LOS ANGELES (Hollywood Reporter)
By Alex Woodson NEW YORK (Hollywood Reporter) - A
With its cultural cachet and storied history in Hollywood, Apple has had perhaps the greatest success of any brand in embedding its products into film and TV without paying for the integrations.
By Steve Gorman LOS ANGELES (Reuters) - A breakthrough in television advertising debuted without fanfare last spring as a brand-name box of crackers appeared on the CBS sitcom "Yes, Dear" for about 20 seconds, seen but hardly noticed by millions of viewers.
Blending brand names and products into television shows, as opposed to traditional ads that run during commercial breaks, has gained greater currency in recent years as the industry faces the rising popularity of TiVo and other devices that let viewers skip commercials.
By Jesse Hiestand LOS ANGELES (Hollywood Reporter) - Unions representing Hollywood actors and screenwriters staged their first joint protest over product placement Wednesday after being denied a chance to attend an advertising summit about branded entertainment.
- To befool; deceive; balk; jilt.
- An illusion; a trick; a cheat.