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Latest Product placement Stories

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2006-02-26 18:20:00

LOS ANGELES -- A breakthrough in television advertising debuted without fanfare last spring as a brand-name box of crackers appeared on the CBS sitcom "Yes, Dear" for about 20 seconds, seen but hardly noticed by millions of viewers. Unbeknownst to them, the image of Kellogg's Club Crackers had been digitally painted onto the top of a coffee table after the scene was filmed, launching the latest advance in a growing marketing practice known in the industry as product placement but derided by...

2006-02-09 03:55:00

By Jesse Hiestand LOS ANGELES (Hollywood Reporter) - Unions representing Hollywood actors and screenwriters staged their first joint protest over product placement Wednesday after being denied a chance to attend an advertising summit about branded entertainment. About 200 actors and writers carried picket signs and chanted in front of the Beverly Hills Hotel as agents, producers and brand directors spoke to advertisers at the daylong conference. Passing cars honked in support. Screen Actors...

2006-02-08 01:55:05

By Gail Schiller LOS ANGELES (Hollywood Reporter) - In a rare move for an animated film, Universal Pictures' "Curious George" has integrated Volkswagen, Dole bananas and the U.S. Postal Service into the movie, which opens Friday. While many animated movies depict fantastical worlds that don't usually lend themselves to real-world product placements, "Curious George," with its realistic city setting, was an ideal film for product placement, said Stephanie Sperber, executive vp...

2005-12-29 02:28:35

By Gail Schiller LOS ANGELES (Hollywood Reporter) - More than six weeks after Hollywood unions sought a code of conduct governing product placement and a financial stake in such deals for writers and actors, their demands have largely fallen on deaf ears, written off as a publicity stunt or negotiating tactic. Network and studio insiders say writers and actors should have no rights to product integration revenue, and believe the Writers Guild of America (WGA) is using its salvo...

2005-11-19 21:05:26

Correcting spelling By Gail Schiller LOS ANGELES (Hollywood Reporter) - When "Iconoclasts," a new series co-produced by the Sundance Channel and Grey Goose Entertainment, airs on the premium cable channel Thursday night, viewers will not see any Grey Goose vodka bottles or brand signage in the show. Nor will they witness featured guests Samuel L. Jackson and Bill Russell drinking Grey Goose or extolling its virtues despite the fact that the company's new production arm contributed...

2005-11-19 21:02:55

Correcting spelling By Gail Schiller LOS ANGELES (Hollywood Reporter) - When "Iconoclasts," a new series co-produced by the Sundance Channel and Grey Goose Entertainment, airs on the premium cable channel Thursday night, viewers will not see any Grey Goose vodka bottles or brand signage in the show. Nor will they witness featured guests Samuel L. Jackson and Bill Russell drinking Grey Goose or extolling its virtues despite the fact that the company's new production arm contributed...

2005-11-14 19:48:08

By Arthur Spiegelman LOS ANGELES (Reuters) - Two Hollywood unions called on Monday for new limits on the practice of weaving commercial brands into the story lines of movies and TV shows, saying so-called product placement has gotten out of hand. The Writers Guild of America and the Screen Actors Guild also called for the actors and writers who do the extra product-promotion work to be paid more. The unions said serious ethical and financial questions were raised by a recent...

2005-11-14 14:24:42

By Gail Schiller LOS ANGELES (Hollywood Reporter) - The Writers Guild of America is threatening to seek tougher federal regulation of TV product-placement deals if producers fail to open negotiations with the union on the issue of weaving commercial brands into story lines. Backed by the Screen Actors Guild, the WGA plans to release a policy paper on Monday calling for establishment of a code of conduct governing product integration on television and talks on compensating writers...

2005-11-09 07:55:56

By Gail Schiller LOS ANGELES (Hollywood Reporter) - NBC had far more product placement on its primetime shows last season than any other broadcast network, followed by CBS and Fox, according to Nielsen Media Research. NBC nearly doubled the number of its placements from 11,684 in the 2003-04 season to 21,286, according to the data provided by Nielsen's Place Views product placement tracking service.. CBS came in second with 12,294 placements, up from 10,148 placements in 2003-04....

2005-09-25 03:26:27

By Michael Paoletta NEW YORK (Billboard) - In March, U2 was inducted into the Rock and Roll Hall of Fame by Bruce Springsteen. By turns eloquent and funny, Springsteen's induction speech concluded with a mention of U2's partnership with Apple. A man of integrity, Springsteen acknowledged that he was shocked to learn that the Irish superstars received no money for their participation in the Apple campaign. Springsteen joked that anybody can do an ad and take the money, but to do an...