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Latest Product placement Stories

2006-08-17 00:55:00

NEW YORK -- Advertising embedded in television or movie plots will more than triple by 2010 as technologies that let viewers skip commercials become more prevalent, according to a study released on Wednesday. Paid "product placement" across all kinds of media, from TV to novels, surged nearly 39 percent in 2005 to $2.21 billion worldwide, and that figure was expected to grow to nearly $7.6 billion in 2010, the study by research firm PQ Media said. Consumer watchdog groups lament the growth of...

2006-08-03 07:38:03

By Gail Schiller LOS ANGELES (Hollywood Reporter) - With "Talladega Nights: The Ballad of Ricky Bobby" -- a comic look at the world of NASCAR and its corporate sponsors that opens Friday -- Sony Pictures has handed such advertisers as Wonder Bread, Old Spice and Perrier an unprecedented vehicle for brand integration. Not only do the film's stars, Will Ferrell, John C. Reilly and Sacha Baron Cohen, appear throughout much of the movie with the logos of their fictitious NASCAR sponsors...

2006-05-18 04:43:45

By Alex Woodson NEW YORK (Hollywood Reporter) - As the major networks unveil their fall schedules this week, television writers and producers took advantage of the high-profile events Wednesday to express concern about product placement deals, an increasingly popular way for broadcasters to boost revenues. "These deals do not take writers into consideration, and we believe this is unacceptable," Writers Guild of America West president Patric Verrone said at a news conference attended...

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2006-04-13 07:30:00

LOS ANGELES -- During the past four months, Apple iPods, Macs and other products have been featured 250 times on 38 different network primetime shows, including such hits as "CSI: NY" and "The O.C." That adds up to 26 minutes of free exposure for one of Hollywood's biggest brand stars, according to Nielsen's Place Views tracking service. With its cultural cachet and storied history of giving away tens of thousands of Apple computers to the Hollywood creative community, Apple has had perhaps...

2006-02-27 08:10:00

By Steve Gorman LOS ANGELES (Reuters) - A breakthrough in television advertising debuted without fanfare last spring as a brand-name box of crackers appeared on the CBS sitcom "Yes, Dear" for about 20 seconds, seen but hardly noticed by millions of viewers. Unbeknownst to them, the image of Kellogg's Club Crackers had been digitally painted onto the top of a coffee table after the scene was filmed, launching the latest advance in a growing marketing practice known in the industry as product...

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2006-02-26 18:20:00

LOS ANGELES -- A breakthrough in television advertising debuted without fanfare last spring as a brand-name box of crackers appeared on the CBS sitcom "Yes, Dear" for about 20 seconds, seen but hardly noticed by millions of viewers. Unbeknownst to them, the image of Kellogg's Club Crackers had been digitally painted onto the top of a coffee table after the scene was filmed, launching the latest advance in a growing marketing practice known in the industry as product placement but derided by...

2006-02-09 03:55:00

By Jesse Hiestand LOS ANGELES (Hollywood Reporter) - Unions representing Hollywood actors and screenwriters staged their first joint protest over product placement Wednesday after being denied a chance to attend an advertising summit about branded entertainment. About 200 actors and writers carried picket signs and chanted in front of the Beverly Hills Hotel as agents, producers and brand directors spoke to advertisers at the daylong conference. Passing cars honked in support. Screen Actors...

2006-02-08 01:55:05

By Gail Schiller LOS ANGELES (Hollywood Reporter) - In a rare move for an animated film, Universal Pictures' "Curious George" has integrated Volkswagen, Dole bananas and the U.S. Postal Service into the movie, which opens Friday. While many animated movies depict fantastical worlds that don't usually lend themselves to real-world product placements, "Curious George," with its realistic city setting, was an ideal film for product placement, said Stephanie Sperber, executive vp...

2005-12-29 02:28:35

By Gail Schiller LOS ANGELES (Hollywood Reporter) - More than six weeks after Hollywood unions sought a code of conduct governing product placement and a financial stake in such deals for writers and actors, their demands have largely fallen on deaf ears, written off as a publicity stunt or negotiating tactic. Network and studio insiders say writers and actors should have no rights to product integration revenue, and believe the Writers Guild of America (WGA) is using its salvo...

2005-11-19 21:05:26

Correcting spelling By Gail Schiller LOS ANGELES (Hollywood Reporter) - When "Iconoclasts," a new series co-produced by the Sundance Channel and Grey Goose Entertainment, airs on the premium cable channel Thursday night, viewers will not see any Grey Goose vodka bottles or brand signage in the show. Nor will they witness featured guests Samuel L. Jackson and Bill Russell drinking Grey Goose or extolling its virtues despite the fact that the company's new production arm contributed...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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