Latest Prophet Stories

SAN FRANCISCO, June 18, 2013 /PRNewswire/ -- Digital visionary Chan Suh, the noted innovator and co-founder of interactive powerhouse Agency.com, has joined Prophet as a Senior Partner and Chief Digital Officer. Based in Prophet's New York office, he is charged with helping Prophet set tomorrow's standards for brand-led digital transformation. Prophet is a leading global consultancy specializing in brand and marketing strategy. A well-known leader in the digital strategy space, Suh...

CHICAGO, May 21, 2013 /PRNewswire/ -- Prophet, a leading brand and marketing consultancy, has announced a brand repositioning and identity refresh for the Greater Chicago Food Depository, Chicago's food bank. The Greater Chicago Food Depository tapped Prophet to better leverage its brand to mobilize the public to end hunger. Prophet began a comprehensive brand assessment in 2012, conducting a 500-person survey and more than 50 in-person interviews with constituents. The research...

SAN FRANCISCO, May 15, 2013 /PRNewswire/ -- Prophet, a leading strategic brand and marketing consultancy, is proud to announce that a senior designer in its New York office has been named to Fast Company's 100 Most Creative People in Business. Darrin Crescenzi, ranked at #37, is a talented member of Prophet's design team, where he crafts meaningful consumer experiences though brand positioning, visual identity, environmental design and art direction. Fast Company's annual list...

SAN FRANCISCO, May 6, 2013 /PRNewswire/ -- With a variety of successful client engagements completed or underway in the dynamic healthcare industry, Prophet today formally announced the launch of a practice specifically focusing on the field. Prophet is a leading global consultancy specializing in brand and marketing strategy. "Our capabilities and expertise in every facet of the healthcare sector have reached such critical mass that it seemed only logical to call the sector out as...

ATLANTA, April 22, 2013 /PRNewswire/ -- Prophet, a leading brand and marketing consultancy, said today that it's partnering with the National Center for Civil and Human Rights to create a unique program to encourage individual contributions supporting the Center's educational and cultural programming and endowment. The Center has raised $76 million so far to build a 42,000-square foot facility in downtown Atlanta, expected to open in May of 2014. The Center will serve as a place...

SAN FRANCISCO, April 22, 2013 /PRNewswire/ -- Noted branding authority and Prophet vice chairman David Aaker continues to advance the dialog on brand relevance with a provocative new title now available, "Three Threats to Brand Relevance." The book is Aaker's first e-book, being published as part of the Jossey-Bass Short Format series. The title extends the premise of his last full-length book, "Brand Relevance: Making Competitors Irrelevant," published in 2011. His new work...

ATLANTA, Feb. 5, 2013 /PRNewswire/ -- Brad White, a partner in the Atlanta office of Prophet, a brand and marketing consultancy, has been elected to a two-year term on the Board of Directors of the Product Development and Management Association (PDMA). Prophet is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas. White, a member of the PDMA since 1994, has stepped up his involvement in the last several years. After...

SAN FRANCISCO, Dec. 5, 2012 /PRNewswire/ -- Ted Moser, a senior-level strategist with expertise in profitable growth strategies, particularly business model innovation and customer offer design, has joined Prophet as a senior partner. He will be based in the firm's San Francisco office. Prophet is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas. Ted has contributed to a number of business books on business model...

SAN FRANCISCO, Dec. 3, 2012 /PRNewswire/ -- Prophet, a leading strategic brand and marketing consultancy, announced today that it has acquired the fast-growing brand and design firm Figtree, marking another significant step in the expansion of its global reach as well as its capabilities. Together, the companies will create a new breed of consultancy - one that is equally facile in strategy and creativity. Based in London and Hong Kong, Figtree is known for its world-class design...

SAN FRANCISCO, Oct. 25, 2012 /PRNewswire/ -- Jill Orum, a marketing professional with over 20 years experience using innovative research and insights methods to drive business growth, has joined Prophet as a partner. Working from Prophet's Chicago office, she will lead the firm's Insights group, partnering with project teams to ensure that customer insights are integral to the way client work is informed and delivered. Prophet is a strategic brand and marketing consultancy that...