Latest Proximity marketing Stories

2014-04-26 23:02:24

Digital platform rewards consumers with points whether in-store or via broadcast at home. New York, NY (PRWEB) April 26, 2014 In Europe, as in the United States, retail, marketing, and technology media have been increasingly reporting on the transformational potential for proximity marketing. This emerging technology is being widely hailed as a game changer for retailers, who have struggled with losing ground to e-tailers. Proximity marketing allows retailers to at last deliver their own...

2014-03-20 23:02:21

Golden State Warriors bring powerful mobile proximity experience to their fans through Sonic Notify partnership. Oakland, CA (PRWEB) March 20, 2014 The Golden State Warriors today officially launched a partnership with Sonic Notify to integrate proximity technology into the Warriors mobile app. The solution went live on March 18th at Oracle Arena and is one of the first live rollouts of proximity beacon technology at a major sporting venue. As the Bay Area’s only NBA team, the...

2013-03-20 23:03:02

This in-depth report announced by Research and Markets evaluates and quantifies the opportunity for user initiated proximity based marketing solutions leveraging NFC, barcodes and emerging technologies. Strategies, players and market drivers are analyzed. Dublin, Ireland (PRWEB) March 20, 2013 The adoption of 2D barcodes saw significant acceleration in 2011 and the market is focusing on proximity marketing as a way to drive adoption of NFC and mobile payments. Smartphone users are...

2013-01-08 05:04:23

Reach will make waves as a targeted marketing product for the retail and service industries. Minneapolis, MN (PRWEB) January 07, 2013 Appmosphere, Inc. is pleased to announce its upcoming line of NFC retail mobility products. Being called Reach, the name expresses the simple movement required to use this innovative piece of mobile advertising. NFC stands for ℠near field communication,´ and it allows users with NFC enabled smartphones to obtain or share data with other NFC devices...

2013-01-05 05:01:04

TYLT integrates Tagstand´s NFC technology into three new products debuting at the 2013 International CES in January Simi Valley, Calif. (PRWEB) January 04, 2013 TYLT, a leader in smart mobile accessories, and Tagstand, a leading provider in NFC tags and applications, today announced a partnership to create innovative, smart accessories with NFC capabilities to enhance users´ daily life. “There is an increase in demand for products that give consumers multiple benefits with...

2012-12-07 05:00:37

This new Whitepaper, a collaborative project between Gauge Mobile, Newad and Astral Out-of-Home, focuses on the opportunities and applications for Near Field Communication (NFC) in marketing. It showcases a wide range of case studies across various media and provides key statistics on market penetration and consumer adoption. Vancouver, BC (PRWEB) December 06, 2012 The whitepaper, a first of its kind in Canada, provides in-depth research, analysis, and case studies on one of the most talked...

Word of the Day
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.