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Latest PubMatic Stories

2014-07-08 08:36:26

TOKYO, July 8, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform for leading publishers, today announced the appointment of Yosuke Maekawa in the newly created role of Country Manager Japan. The appointment follows PubMatic's entry into the Japanese market in January with strategic partner So-net Media Networks, part of the So-net Corporation, and the launch of a localized platform in April. Rob Jonas, Chief Revenue Officer at PubMatic comments: "Japan continues to...

2014-06-09 08:26:33

Evan Simeone Joins Ad Tech Leader as Vice President of Programmatic Direct, Engineering NEW YORK, June 9, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, announced today that Evan Simeone has joined in the newly created position of Vice President of Programmatic Direct, Engineering. Simeone will lead PubMatic's move into automated guaranteed and programmatic direct, a complement to the company's ongoing focus on the automation of...

2014-05-19 12:26:50

Combination Strengthens PubMatic's Mobile Offering And Increases Premium Publisher Base REDWOOD CITY, Calif., May 19, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced that it has acquired Mocean Mobile (formerly Mojiva), a leading enterprise-grade mobile ad server for publishers, for an undisclosed amount. The combination broadens PubMatic's existing mobile offering, specifically by supplementing PubMatic's mobile...

2014-05-16 08:24:51

Partnership provides buyers access to mobile-only Private Marketplace to target using mobile-specific device, location data REDWOOD CITY, Calif., May 16, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, and xAd, the industry's leading global location ad platform, today announced the launch of what may be the largest global location-enabled mobile marketplace available today. This partnership will create a location verified...

2014-04-30 08:30:18

Evaluation of sell-side platforms and exchanges cites PubMatic among "most significant providers in the category" NEW YORK, April 30, 2014 /PRNewswire/ -- PubMatic has been cited among the "most significant providers in the category" in a 65-criteria Forrester Research, Inc. report released today titled "The Forrester Wave(TM): Sell-Side Platforms And Exchanges For Publishers, Q2 2014." PubMatic received the highest scores among all reviewed vendors in the Current Offering, Strategy,...

2014-02-10 08:23:22

REDWOOD CITY, Calif., Feb. 10, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, announced today that Terri Walter has joined PubMatic in the role of Chief Marketing Officer. Walter will lead worldwide marketing programs that capitalize on PubMatic's innovative cross-screen capabilities and consultative offerings. (Photo: http://photos.prnewswire.com/prnh/20140210/NY61791 ) "Terri brings a wealth of knowledge and extraordinary...

2014-02-10 08:23:20

Advance Digital to Leverage PubMatic's One Platform to Manage Private Marketplace (PMP) Rules-Based Buying Across Desktop, Tablet, Mobile and Video Advertising NEW YORK, Feb. 10, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video....

2014-01-21 08:26:27

REDWOOD CITY, Calif., Jan. 21, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a renowned local partner with deep experience servicing Japanese premium publishers. "We are pleased to announce our...

2014-01-13 08:25:33

Ad Tech Leader Launches Video Functionality Providing the Only Programmatic Solution to Deliver Advertising Across Display, Mobile, and Tablet NEW YORK, Jan. 13, 2014 /PRNewswire/ -- PubMatic, a leader in the advertising technology industry, today announced the launch of its proprietary video ad serving technology, providing the industry's first cross-platform solution to deliver video advertising across display, mobile, and tablet in real time. This addition solidifies PubMatic's...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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