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Last updated on April 18, 2014 at 8:42 EDT

Latest PubMatic Stories

2014-02-10 08:23:22

REDWOOD CITY, Calif., Feb. 10, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, announced today that Terri Walter has joined PubMatic in the role of Chief Marketing Officer. Walter will lead worldwide marketing programs that capitalize on PubMatic's innovative cross-screen capabilities and consultative offerings. (Photo: http://photos.prnewswire.com/prnh/20140210/NY61791 ) "Terri brings a wealth of knowledge and extraordinary...

2014-02-10 08:23:20

Advance Digital to Leverage PubMatic's One Platform to Manage Private Marketplace (PMP) Rules-Based Buying Across Desktop, Tablet, Mobile and Video Advertising NEW YORK, Feb. 10, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video....

2014-01-21 08:26:27

REDWOOD CITY, Calif., Jan. 21, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a renowned local partner with deep experience servicing Japanese premium publishers. "We are pleased to announce our...

2014-01-13 08:25:33

Ad Tech Leader Launches Video Functionality Providing the Only Programmatic Solution to Deliver Advertising Across Display, Mobile, and Tablet NEW YORK, Jan. 13, 2014 /PRNewswire/ -- PubMatic, a leader in the advertising technology industry, today announced the launch of its proprietary video ad serving technology, providing the industry's first cross-platform solution to deliver video advertising across display, mobile, and tablet in real time. This addition solidifies PubMatic's...

2013-11-06 08:26:31

Extends Its Premium Mobile Publisher Offering to All App Providers NEW YORK, Nov. 6, 2013 /PRNewswire/ -- Today PubMatic, the digital media platform for publishers, announced that it will open its mobile software development kit (SDK) for premium publishers to all app providers, establishing a new self-service solution for mobile monetization driven by the desire to work with app providers at the earliest possible stage of their monetization needs. This move provides mobile...

2013-10-17 08:27:57

"Account Management and Platform Solutions" Division Marks First Foray into Consulting and Professional Services for Publisher Focused Media Technology Companies NEW YORK, Oct. 17, 2013 /PRNewswire/ -- PubMatic, the digital media platform for publishers, announced today the launch of its Account Management and Platform Solutions (AMPS) division. The new group is an industry first consulting and professional services offering to help publishers fully integrate PubMatic's tools and...

2013-10-16 16:23:47

With 49% Annual Growth, RTB Will Account for 80% of U.S. Display Ad Spend by 2022 NEW YORK, Oct. 16, 2013 /PRNewswire/ -- At its annual client and industry leadership conference, Ad Revenue 6, PubMatic will unveil a study showing that Real-Time Bidding (RTB) is bolstering its position as the fastest growing digital ad segment, and is predicted to increase to $20.8 billion in spending worldwide by 2017. The study, conducted by research firm IDC and commissioned by PubMatic, describes how RTB...

2013-10-16 08:23:32

Study Also Details Incremental Revenue Growth and Mobile Monetization Opportunities for Supply Side Platforms NEW YORK, Oct. 16, 2013 /PRNewswire/ -- PubMatic, the digital media platform for publishers, will announce the results of an October 2013 commissioned study conducted by Forrester Consulting on behalf of PubMatic, entitled "The Total Economic Impact of PubMatic." The research shows a three-year risk adjusted return on investment (ROI) of 338% for publishers using PubMatic's platform,...

2013-10-15 08:28:48

NEW YORK, Oct. 15, 2013 /PRNewswire/ -- Andy Monfried, Founder and CEO of Lotame, the global leader in unifying data management, will participate in a panel entitled "Ad Tech: The Tool or The Trade?" at PubMatic Ad Revenue 6 on Wednesday October 16, 2013. The session, scheduled from 10:30AM-11:15AM, will explore the evolving role of the ad tech space and the new purpose of technology companies that support media and advertising. (Logo: http://photos.prnewswire.com/prnh/20131015/NY97488LOGO)...

2013-10-14 08:23:01

Executives from Leading Brands, Premium Publishers and Innovative Startups to Discuss Future of Digital Media at Conference Hosted by PubMatic NEW YORK, Oct. 14, 2013 /PRNewswire/ -- PubMatic, the digital media platform for publishers, today announced that Bob Lord, CEO, AOL Networks will keynote its annual summit featuring industry leaders in the media and advertising sectors. Kicking off with the theme "Beyond Ad Tech," Ad Revenue 6 will be held on Wednesday, October 16th, from...