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Latest Quattro Wireless Stories

2011-08-17 12:00:00

MENLO PARK, Calif., Aug. 17, 2011 /PRNewswire/ -- Highland Capital Partners, a leading venture capital firm with a more than twenty year history of helping great people build great companies, today announced that Andy Miller has joined the firm as a General Partner. Based in Highland's Menlo Park office, Miller will work to partner with the most promising mobile and technology companies in the Valley. "We remain focused on partnering with leading entrepreneurs with the ambition to build...

2010-06-16 09:00:00

CAMBRIDGE, Mass., June 16 /PRNewswire/ -- Free apps will dominate the mobile app market over the next five years, creating a potentially serious problem for network operators hoping to create new revenue by selling apps to mobile users, according to a new report from Pyramid Research (www.pyr.com). Mobile App Stores: A New Mobile Web? is a new report that provides in-depth, up-to-the-moment analysis of the mobile content marketplace, focusing on the app stores of major market players like...

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2010-05-22 07:10:00

After rumors that Google was headed for a major court battle with government officials over a $750 million deal to buy out mobile advertising rival AdMob, US antitrust regulators finally gave Google the go ahead to buy the company after months of delays. The Federal Trade Commission (FTC) said it unanimously decided to approve the deal mainly because of Apple Inc's recent push into the $600 million mobile advertising market in the US. The ruling brings the six-month antitrust investigation...

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2010-01-20 18:00:11

Apple is in discussions with Microsoft about possibly replacing the iPhone's default Google search engine with Microsoft's Bing, BusinessWeek reported Wednesday. A deal between Apple and Microsoft could mean that iPhone users would automatically have Microsoft's Bing as their primary search engine, and could require users to actively change settings if they wish to use Google instead. The negotiations between Apple and Microsoft have been ongoing for weeks but could still fall apart,...

2009-10-29 05:00:00

WALTHAM, Mass., Oct. 29 /PRNewswire/ -- Quattro Wireless (www.quattrowireless.com), the leading premier global mobile ad network, today announced it is celebrating the company's third birthday with the release of the first Mobile R.O.I. Report for Brands: Results and Objectives Indexes for Mobile Advertising. The report shows that mobile advertising, once thought of as the medium of mobile personalization advertisers - such as ringtones -- has become an effective strategy for brand and...

2009-10-22 05:00:00

WALTHAM, Mass., Oct. 22 /PRNewswire/ -- Quattro Wireless (www.quattrowireless.com), mobile's largest premium ad network, today announced multiple milestones in the company's ongoing work to create and manage the mobile presence for Ford Motor Company's Ford and Lincoln vehicles. Quattro has worked closely with the Ford and Lincoln brands on multiple media campaigns and ad microsites, and today announces the launch of the mobile optimized Lincoln.com mobile website. In support of the...

2009-10-20 05:00:00

WALTHAM, Mass., Oct. 20 /PRNewswire/ -- Quattro Wireless today announced its campaign for the Concha y Toro Xplorador brand of wine has been selected as a finalist in the Mobile 2009 category for the 14th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England. Quattro Wireless was the only mobile ad network to be...

2009-07-16 05:00:00

WALTHAM, Mass. July 16 /PRNewswire/ -- Quattro Wireless (www.quattrowireless.com), mobile's largest premium ad network, works with many of the leading application developers on the Android platform and has announced the release of a new software development kit (SDK) for Android, which makes it easy to integrate compelling advertising and optimize revenues. Quattro encourages advertisers to evaluate the Android application universe as part of the mix in their mobile advertising campaigns,...

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2009-03-12 07:05:00

Advertisers are increasingly turning to smartphones, such as Research in Motion's Blackberry Curve and Apple Inc.'s iPhone, as the latest way to target potential customers with tailored ads based on their location, Web browsing and downloading habits.  Although advertisers already tailor ads to some Web consumers based on their personal data, cellphones have a much higher potential for tailored advertising, particularly those who use GPS-enabled applications that can easily identify a...

2009-02-10 10:11:00

ALEXANDRIA, Va. and BOSTON, Feb. 10 /PRNewswire/ -- PSD Global, a leading market entry consulting firm, today announced that the company will provide international sales and business development services to Quattro Wireless, mobile's trusted ad network. The agreement calls for PSD Global to leverage their international market entry expertise and mobile industry relationships to support Quattro Wireless in its strategic international expansion in Europe, Australia, New Zealand, South Africa...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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