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Last updated on April 18, 2014 at 21:21 EDT

Latest R. L. Polk Stories

2013-07-02 12:20:47

WESTMINSTER, Colo., July 2, 2013 /PRNewswire/ -- Datalogix, the leading big data platform for the digital era, today announced that it has hired Stephen Dooley, a longtime automotive industry sales leader, as Vice President of Client Partnerships for DLX Auto. Dooley brings deep sales relationships with major automakers and dealers through past positions with OutdoorHub, Jumpstart Automotive Group, Newsweek Detroit, Geocities, and US News and World Report. (Photo:...

2012-05-16 10:20:40

CHICAGO, May 16, 2012 /PRNewswire/ -- Polk honored The Timken Company and Aftermarket Auto Parts Alliance, Inc. with the 2012 Polk Inventory Efficiency Award during a ceremony held today at the Global Automotive Aftermarket Symposium (GAAS) at the Hyatt Regency O'Hare near Chicago. The Polk Inventory Efficiency Award program, now in its eighth year, recognizes and rewards outstanding aftermarket companies for process improvements in supply chain and inventory efficiency. This year's awards...

2011-07-20 09:00:00

SOUTHFIELD, Mich., July 20, 2011 /PRNewswire/ -- Anthony Pratt has been named director of forecasting, Americas of the Polk business unit at R. L. Polk & Co., the company announced today. (Logo: http://photos.prnewswire.com/prnh/20110425/DE89174LOGO) In this role, he will be responsible for managing and positioning Polk's forecasting business in the Americas, while assuming strategic oversight and responsibility for showcasing, selling and delivering forecasting products, services...

2011-05-19 11:47:00

CHICAGO, May 19, 2011 /PRNewswire/ -- Polk, the recognized leader in data-driven solutions and automotive aftermarket intelligence, presented the 2011 Polk Inventory Efficiency Awards during a ceremony at the Global Automotive Aftermarket Symposium (GAAS) held today at the Hyatt Regency O'Hare near Chicago. The Polk Inventory Efficiency Award program, now in its seventh year, annually recognizes and rewards outstanding aftermarket companies for process improvements relative to inventory...

2011-02-16 15:02:00

LAKE SUCCESS, N.Y., Feb. 16, 2011 /PRNewswire/ -- Expanding its portfolio of world-class vehicle data and digital retailing solutions, DealerTrack Holdings, Inc. (Nasdaq: TRAK), today announced the acquisition of Polk's U.S. Price and Spec Business, including Polk's popular Vehicle Comparator Service. The newly acquired business will be merged into DealerTrack's subsidiary, Chrome Systems, Inc. (Photo: http://photos.prnewswire.com/prnh/20101028/DEALERTRACKLOGO ) The Vehicle...

2010-09-20 08:00:00

SOUTHFIELD, Mich., Sept. 20 /PRNewswire/ -- Tim Rogers has been named president of the Polk business unit at R. L. Polk & Co., the company announced today. Rogers will lead Polk's overall business objectives, policies and strategic direction. Rogers joins Polk following a 29-year tenure with Maritz, Inc., a leading marketing services company, where recent roles included chief marketing officer of Maritz Inc., president of Maritz Automotive Group and president and CEO of Maritz...

2010-09-16 10:59:00

SOUTHFIELD, Mich., Sept. 16 /PRNewswire/ -- Global demand for heavy commercial vehicles exceeded 1.7 million units during the first six months of the 2010 calendar year, an increase of nearly 50 percent from the comparable period in 2009, according to Polk. Heavy commercial vehicles are defined as vehicles designed and equipped to carry a payload greater than 3.5 tons. While demand for heavy commercial vehicles in the United States and Canada is slowly improving over industry declines...

2010-09-15 09:00:00

SOUTHFIELD, Mich. and MONARCH BEACH, Calif., Sept. 15 /PRNewswire/ -- R. L. Polk & Co., the premier provider of automotive information and marketing solutions, was named to the 2010 InformationWeek 500, an annual listing of the nation's most innovative users of business technology. The 2010 list was revealed last night at a gala awards ceremony at the exclusive InformationWeek 500 Conference taking place in Dana Point, Calif. This is the second consecutive year Polk has been named to...

2010-08-30 10:45:00

SOUTHFIELD, Mich., Aug. 30 /PRNewswire/ -- There were 354,400 used commercial vehicles (GVW Class 3-8) registered in the U.S. during the first two quarters of 2010, according to Polk, the recognized leader in data-driven solutions for the commercial vehicle industry. This historic number sets a new record for used commercial vehicle registrations in a six-month timeframe and represents nearly 68 percent of the commercial vehicle market. Additionally, this figure represents an increase of...

2010-06-08 12:00:00

SOUTHFIELD, Mich. and MARINA DEL REY, Calif., June 8 /PRNewswire/ -- In today's automotive retail climate, effective consumer communication is key to shoppers in the market for new vehicles. Mike Spadafore, manager, consumer and commercial marketing of R. L. Polk & Co. discussed the growing importance of shifting from traditional lead scoring to lead marketing at the sixth Automotive Customer Centricity Summit held today in Marina del Rey. Polk's lead marketing solutions have...