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Latest R. L. Polk Stories

2011-07-20 09:00:00

SOUTHFIELD, Mich., July 20, 2011 /PRNewswire/ -- Anthony Pratt has been named director of forecasting, Americas of the Polk business unit at R. L. Polk & Co., the company announced today. (Logo: http://photos.prnewswire.com/prnh/20110425/DE89174LOGO) In this role, he will be responsible for managing and positioning Polk's forecasting business in the Americas, while assuming strategic oversight and responsibility for showcasing, selling and delivering forecasting products, services...

2011-05-19 11:47:00

CHICAGO, May 19, 2011 /PRNewswire/ -- Polk, the recognized leader in data-driven solutions and automotive aftermarket intelligence, presented the 2011 Polk Inventory Efficiency Awards during a ceremony at the Global Automotive Aftermarket Symposium (GAAS) held today at the Hyatt Regency O'Hare near Chicago. The Polk Inventory Efficiency Award program, now in its seventh year, annually recognizes and rewards outstanding aftermarket companies for process improvements relative to inventory...

2011-02-16 15:02:00

LAKE SUCCESS, N.Y., Feb. 16, 2011 /PRNewswire/ -- Expanding its portfolio of world-class vehicle data and digital retailing solutions, DealerTrack Holdings, Inc. (Nasdaq: TRAK), today announced the acquisition of Polk's U.S. Price and Spec Business, including Polk's popular Vehicle Comparator Service. The newly acquired business will be merged into DealerTrack's subsidiary, Chrome Systems, Inc. (Photo: http://photos.prnewswire.com/prnh/20101028/DEALERTRACKLOGO ) The Vehicle...

2010-09-20 08:00:00

SOUTHFIELD, Mich., Sept. 20 /PRNewswire/ -- Tim Rogers has been named president of the Polk business unit at R. L. Polk & Co., the company announced today. Rogers will lead Polk's overall business objectives, policies and strategic direction. Rogers joins Polk following a 29-year tenure with Maritz, Inc., a leading marketing services company, where recent roles included chief marketing officer of Maritz Inc., president of Maritz Automotive Group and president and CEO of Maritz...

2010-09-16 10:59:00

SOUTHFIELD, Mich., Sept. 16 /PRNewswire/ -- Global demand for heavy commercial vehicles exceeded 1.7 million units during the first six months of the 2010 calendar year, an increase of nearly 50 percent from the comparable period in 2009, according to Polk. Heavy commercial vehicles are defined as vehicles designed and equipped to carry a payload greater than 3.5 tons. While demand for heavy commercial vehicles in the United States and Canada is slowly improving over industry declines...

2010-09-15 09:00:00

SOUTHFIELD, Mich. and MONARCH BEACH, Calif., Sept. 15 /PRNewswire/ -- R. L. Polk & Co., the premier provider of automotive information and marketing solutions, was named to the 2010 InformationWeek 500, an annual listing of the nation's most innovative users of business technology. The 2010 list was revealed last night at a gala awards ceremony at the exclusive InformationWeek 500 Conference taking place in Dana Point, Calif. This is the second consecutive year Polk has been named to...

2010-08-30 10:45:00

SOUTHFIELD, Mich., Aug. 30 /PRNewswire/ -- There were 354,400 used commercial vehicles (GVW Class 3-8) registered in the U.S. during the first two quarters of 2010, according to Polk, the recognized leader in data-driven solutions for the commercial vehicle industry. This historic number sets a new record for used commercial vehicle registrations in a six-month timeframe and represents nearly 68 percent of the commercial vehicle market. Additionally, this figure represents an increase of...

2010-06-08 12:00:00

SOUTHFIELD, Mich. and MARINA DEL REY, Calif., June 8 /PRNewswire/ -- In today's automotive retail climate, effective consumer communication is key to shoppers in the market for new vehicles. Mike Spadafore, manager, consumer and commercial marketing of R. L. Polk & Co. discussed the growing importance of shifting from traditional lead scoring to lead marketing at the sixth Automotive Customer Centricity Summit held today in Marina del Rey. Polk's lead marketing solutions have...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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