Latest Reader's Digest Association Stories
Licensing Deals Achieve Important Milestone in the Company's Transformational Plan NEW YORK, April 30, 2013 /PRNewswire/ -- The Reader's Digest Association, Inc., the global multi-brand and multi-platform media and direct marketing company, today announced that it has licensed its operations in France, Belgium and the Nordic region to SAPE, and in Poland, Romania and Hungary to Tarsago Media Group. Both of these agreements required US Bankruptcy Court approval, which the Company...
Matches Hyper-Local Online and In-Store Coupons and Offers With Trusted Taste of Home Content NEW YORK and MILWAUKEE, April 9, 2013 /PRNewswire/ -- The Reader's Digest Association, Inc., the global multi-brand and multi-platform media and direct marketing company, today announced that Taste of Home, the #1 cooking magazine and online destination for food, cooking and entertaining, is introducing a significantly enhanced digital experience for its consumers, Taste of Home My...
NEW YORK, March 25, 2013 /PRNewswire/ -- RDA Holding Co., parent company of The Reader's Digest Association, Inc., announced that it has obtained final Court approval of its $105 million debtor-in-possession financing agreement. The financing, which will be used in conjunction with cash generated from operations to support the Company throughout the Chapter 11 process, is being provided by a group of the Company's secured creditors. In addition to the financing agreement, U.S....
Cloud platform takes the manual headache out of managing social influencers across multiple sites; detailed analysis provides insight and measurement to digital advertisers BOULDER, Colo., March 18, 2013 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), (formerly BlogFrog), the leader in influencer marketing, today announced that Haven Home, a division of Reader's Digest North America, is a new customer for its influencer marketing software platform. Haven Home will use...
NEW YORK, Feb. 20, 2013 /PRNewswire/ -- RDA Holding Co., parent company of The Reader's Digest Association, Inc., announced that it has obtained U.S. Court approval of a variety of motions that will support the Company's operations as it proceeds with a financial restructuring supported by its secured lender and more than 70% of its secured noteholders. U.S. Bankruptcy Judge Robert Drain approved the Company's $105 million debtor-in-possession financing, $11 million of which will be...
NEW YORK, Feb. 17, 2013 /PRNewswire/ -- RDA Holding Co., parent company of The Reader's Digest Association, Inc., announced today that it has reached a consensual agreement on the terms of a financial restructuring with both its secured lender and over 70% of its secured noteholders. The agreement is a key component of the Company's ongoing comprehensive transformation plan. In order to implement the financial restructuring, the Company today filed voluntary petitions...
NEW YORK, Nov. 16, 2012 /PRNewswire/ -- RDA Holding Co., parent company of The Reader's Digest Association, Inc., will issue a press release on Monday, November 19, 2012 announcing its financial results for the third quarter ended September 30, 2012. On Tuesday, November 20, 2012 there will be a live webcast and conference call at 9:30 a.m. EST hosted by Robert E. Guth, Chief Executive Officer and Paul Tomkins, Chief Financial Officer to discuss the results. The live webcast will be...
NEW YORK and LOUISVILLE, Ky., Nov. 15, 2012 /PRNewswire/ -- The Reader's Digest Association, Inc. (RDA), parent company of Reader's Digest - one of America's best known and trusted brands - and Humana Inc. (NYSE: HUM), one of the nation's leading health and well-being companies, have extended their alliance to help enhance the health and well-being of seniors. Under the agreement, the companies will continue providing a suite of co-branded Medicare Advantage plans for the 2013...
NEW YORK and NORTH RICHLAND HILLS, Texas, Oct. 1, 2012 /PRNewswire/ -- HealthMarkets Insurance Company (www.hmic-medicare.com) and The Reader's Digest Association, Inc. (RDA), parent company of Reader's Digest - one of America's best known and trusted brands - today announced a partnership that will deliver a new basic Prescription Drug Plan (Medicare Part D) option for Seniors with Medicare. (Photo: http://photos.prnewswire.com/prnh/20121001/NY84330 ) "We are very excited...
NEW YORK, Aug. 23, 2012 /PRNewswire/ -- Direct Entertainment Media Group, Inc. ("DEMG"), a subsidiary of The Reader's Digest Association ("RDA"), today announced that it has reached a settlement of all legal proceedings with the Federal Trade Commission ("FTC") on the FTC's allegations regarding the marketing campaign for the Ab Circle Pro (ACP) system, a fitness product. The FTC alleged that testing done for the ACP did not substantiate certain claims made in infomercials that...
