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Last updated on April 18, 2014 at 17:24 EDT

Latest Real Story Group Stories

2014-03-26 23:24:45

New Real Story Group research evaluates 36 DAM and MAM technologies. Boston, MA (PRWEB) March 26, 2014 Digital & Media Asset Management (DAM) platforms have become key pieces to enterprise omnichannel marketing and ecommerce initiatives, but enterprises face complicated integration challenges in order to plug image and video assets into marketing lifecycles, according to research released by independent analyst firm, Real Story Group. Based on extensive end-user interviews, RSG’s...

2013-11-12 23:04:44

New Real Story Group Research Evaluates the "Cloudability" of 36 Solutions Boston, MA (PRWEB) November 12, 2013 While the cloud has risen to the forefront of many enterprise agendas, traditional Web CMS vendors are struggling to roll out versions that take full advantage of cloud-based services, according to independent analyst firm, The Real Story Group. As Web Content & Experience Management customers seek to free up IT resources, vendors have responded with varying...

2013-10-28 23:02:17

Tony Byrne, Founder of The Real Story Group, available for comment. Boston, MA (PRWEB) October 28, 2013 Independent analyst firm Real Story Group's Founder Tony Byrne argues that HealthCare.gov hit the web application requirements trifecta, in the need to: 1.    Distill a highly complicated customer journey on the front end into a usable experience 2.    Apply a diverse set of business rules to back-end transactions, involving myriad external...

2013-09-23 23:22:30

New Real Story Group report evaluates 21 major vendors. Boston, MA (PRWEB) September 23, 2013 Real Story Group analysts will be available Wednesday, 25 September during business hours GMT and EDT to share findings from a detailed evaluation of twenty-one enterprise mobile platforms, including offerings from Adobe, Antenna, Appcelerator, IBM, Intel, Kony, Motorola, Netbiscuits, Oracle, SAP, Verivo Software, and others. The report will be released that same day by RSG, an independent...

2013-06-25 23:15:53

New Real Story Group Research finds other vendors stronger at digital marketing use cases Boston, MA (PRWEB) June 25, 2013 The 2013 update to web content management (WCM) services in SharePoint has proven mostly a "catch-up" release at a time when most .NET competitors have upgraded their web engagement and marketing capabilities, according to new research from independent analyst firm, The Real Story Group. Version 21.6 of RSG's noted Web Content & Experience Management...

2013-05-30 23:15:34

The Real Story Group Expands Evaluations of Major DAM Vendors' Collaboration and Production Capabilities Boston/London (PRWEB) May 30, 2013 Though Digital Asset Management (DAM) platforms have historically focused on the management and distribution of completed creative assets, new functional developments from vendors such as ADAM, North Plains, MediaBeacon, and Adobe are targeting earlier tasks in the creative lifecycle, according to research released by independent analyst firm, The Real...

2013-03-20 23:03:20

The Real Story Group releases a new Buyer´s Guide to Innovation Management Software to track the dynamic marketplace Boston, MA (PRWEB) March 20, 2013 Innovation management technology platforms are proliferating as enterprises consider ideation and innovation projects as some of the most promising social applications, according to research released this week by independent analyst firm, The Real Story Group. The Real Story Group´s A Buyer´s Guide to Innovation Management...

2013-03-08 23:00:52

New Market Place Analysis Released Today by Independent Analysis Firm The Real Story Group Categorizes 36 Web CMS Vendors Boston / London (PRWEB) March 08, 2013 Customers should remain wary of web content management vendors reinventing themselves as "Customer Experience Management (CXM)" suite providers, according to a new marketplace analysis released today by independent analyst firm The Real Story Group. The Real Story Group's new advisory briefing, 2013 Market Trends and Analysis of Web...

2013-02-13 23:04:16

New advisory paper, Assessing Web Content & Experience Management in SharePoint 2013 investigates Microsoft´s claims of improvement in WCXM capabilities in SP 2013. (PRWEB) February 13, 2013 Independent analyst firm The Real Story Group (http://www.realstorygroup.com) has just released a new advisory paper, Assessing Web Content & Experience Management in SharePoint 2013...

2012-12-11 05:03:44

New Real Story Group Research Evaluates 16 Vendors Chasing Enterprise Market Boston / London (PRWEB) December 10, 2012 At least sixteen established vendors now compete within the fast-growing enterprise cloud file-sharing marketplace, according to research released today by independent evaluation firm, Real Story Group. Borne out of the consumer space, cloud-based file-sharing technology has emerged as an enterprise concern, with more organizations seeking to address employee needs...