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Last updated on April 16, 2014 at 1:21 EDT

Latest real time bidding Stories

2014-04-09 16:23:43

SAN FRANCISCO, April 9, 2014 /PRNewswire/ -- Today, TapSense, a leading mobile advertising platform, announced the launch of a 10 million dollar investment initiative to fund app publisher adoption of real-time bidding (RTB) technology. Through the RTB Fund, TapSense guarantees mobile publishers will receive the full amount of their floor CPM for all ad auctions that clear. This eliminates fees TapSense normally charges, and provides publishers with 100% of the revenue from all...

2014-04-08 23:24:50

AppFlood, the transparent global mobile advertising network from PapayaMobile, today announced the launch of its own mobile Real-Time Bidding (RTB) technology platform - the first mobile-focused RTB ad exchange plus Demand-Side Platform (DSP) to be engineered and launched in China. San Francisco, CA (PRWEB) April 08, 2014 AppFlood, the transparent global mobile advertising network from PapayaMobile, today announced the launch of its own mobile Real-Time Bidding (RTB) technology platform -...

2014-03-25 08:27:42

LOS ANGELES, March 25, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced the public launch of the MediaAlpha Exchange following a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM) ("White Mountains"). The MediaAlpha Exchange, operating on an invite-only basis since 2012, is the industry's first transparent, vertically integrated marketplace bringing Real-Time...

2014-03-05 23:30:43

Sets stage for worldwide in-view media marketplace launch New York, NY & Sydney, Australia (PRWEB) March 05, 2014 Zenovia announced today its acquisition of Brandscreen, the first and leading demand side platform (DSP) in the Asia-Pacific region. Brandscreen enables brands and leading agencies to buy display and mobile advertising using real-time bidding (RTB) across numerous exchanges. The acquisition will give buyers direct access to Zenovia’s first-to-market guaranteed in-view...

2014-03-05 23:28:49

Significant interest from DSP businesses at MWC, 2014. Barcelona, Spain (PRWEB) March 05, 2014 Bidstalk, a leading mobile advertising solutions provider, who launched their innovative white-label mobile DSP solution for advertisers, agencies & ad networks and an intelligent Ad-Server for mobile app publishers, at Mobile World Congress 2014, have signed up over 20 new companies to their service. The Bidstalk solution cuts time to market by 80%, which allows agencies, media buyers, ad...

2014-02-26 04:21:12

Integration Helps Address Publishers' Mobile App Brand Control Struggles REDWOOD CITY, Calif., Feb. 26, 2014 /PRNewswire/ -- The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, and PubMatic, the programmatic advertising platform company for leading publishers, today announced a new solution for improving brand safety across mobile inventory, focused particularly on mobile applications, one of the fastest growing areas of demand in...

2014-02-24 08:26:31

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, today announced OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. The only comprehensive platform to serve both advertisers and publishers, Opera Mediaworks adds innovative new features, delivering additional value to the supply and demand sides of mobile advertising. Mobile...

2014-02-21 08:23:24

LONDON, February 21, 2014 /PRNewswire/ -- Bringing programmatic ad buying on mobile to global brands looking to turn data into insights for smarter real-time mobile advertising Fewer than 9 months after securing $1.5m in seed funding, Adbrain [http://www.adbrain.com ] has launched the advertising industry's first truly transparent, customisable, and intelligent platform for programmatic mobile audience buying - in private beta. Adbrain has formed...

2014-02-10 08:23:22

REDWOOD CITY, Calif., Feb. 10, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, announced today that Terri Walter has joined PubMatic in the role of Chief Marketing Officer. Walter will lead worldwide marketing programs that capitalize on PubMatic's innovative cross-screen capabilities and consultative offerings. (Photo: http://photos.prnewswire.com/prnh/20140210/NY61791 ) "Terri brings a wealth of knowledge and extraordinary...

2014-02-10 08:23:20

Advance Digital to Leverage PubMatic's One Platform to Manage Private Marketplace (PMP) Rules-Based Buying Across Desktop, Tablet, Mobile and Video Advertising NEW YORK, Feb. 10, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video....