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2014-10-20 08:28:33

New Offering from PubMatic and xAd Bolsters Mobile Programmatic Targeting Capabilities NEW YORK, Oct. 20, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform for leading publishers, and xAd, the industry's leading global location ad platform, today announced the launch of the first ever location-enabled private marketplace for premium mobile ad inventory. Expanding on the companies' shared location-verified mobile marketplace announced in May, this latest offering...

2014-10-17 08:24:32

Legendary Executive Pittman and Industry Leader Goel to Share Insights on the Evolution of Digital Media and Advertising NEW YORK, Oct. 17, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced that iHeartMedia Chairman and CEO Bob Pittman and PubMatic's Co-founder and CEO Rajeev Goel will be the featured keynote speakers at the company's seventh annual Ad Revenue conference, which is the only annual media industry...

2014-10-15 08:39:59

LONDON, Oct. 15, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced twelve new premium publishers in the UK have recently started using its programmatic advertising platform. These publishers include: The Economist, Haymarket, ESI Media (Independent, London Evening Standard), Northern & Shell, Local World, Shortlist Media, Vice, Coull Ltd., talkSPORT Radio, TV Guide UK, Press Holdings Media Group (including The...

2014-10-14 08:27:06

Release Comes as PubMatic's Mobile Revenue Surges to Over 10% REDWOOD CITY, Calif., Oct. 14, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today released its latest whitepaper, titled "Getting the Most Out of Mobile: 5 Ways to Maximize the Value of Premium Publisher Mobile Ad Inventory." For the first time, PubMatic has quantified the benefits that publishers experience when they enrich their mobile impressions by adding highly...

2014-10-10 12:22:48

PubMatic to Host Seventh Annual Ad Revenue Conference; Unveil New Products and Research NEW YORK, Oct. 10, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced several featured speakers and the details for its seventh annual summit that highlights industry leaders in the media and advertising sectors. This year the conference theme will be "Programmatic: The New Normal." Ad Revenue 2014 will be held on Friday, October...

2014-10-08 08:24:48

Diversifies Integrated Solutions with Private Marketplace NEW YORK, Oct. 8, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced the extension and expansion of its relationship with Sporting News Media, a PERFORM Group company and one of the leading digital sports brands in the US, which reaches an audience of over 30 million sports fans each month. Sporting News Media began working with PubMatic in 2011, with the goal...

2014-10-02 08:27:23

Empowers Publishers to Create Trading Operations and Optimize Revenue Holistically Across all Advertising Inventory and All Sales Channels NEW YORK and LOS ANGELES, Oct. 2, 2014 /PRNewswire/ -- Rubicon Project (NYSE: RUBI), which operates one of the industry's largest independent real-time trading platforms for the buying and selling of advertising, today announced the debut of Ad Engine. Ad Engine is a new feature of Rubicon Project's Seller Cloud that empowers publishers to create...

2014-09-23 12:27:44

New Beachfront.io Platform provides publishers with optimized video advertising for mobile apps and advertisers with access to public and private programmatic inventory BURBANK, Calif., Sept. 23, 2014 /PRNewswire/ -- Beachfront Media, the full stack video technology company, today launched Beachfront.io, a video ad platform that removes the barriers to video advertising for mobile apps. With Beachfront.io, mobile video advertising becomes fully programmatic with both public real-time...

2014-09-19 20:21:33

LOS ANGELES, Sept. 19, 2014 /PRNewswire-iReach/ -- CDNPAL Media Network has released NginAd 1.0 OpenRTB Open Source Ad Server. NginAd ad server allows publishers and ad networks to leverage the power of programmatic Real Time Bidding (RTB) based advertising without using a hosted ad exchange. NginAd ad server is an open source product licensed under the GPL version 3 license and hosted on Github in the CDNPAL public source code account. NginAd uses the OpenRTB programmatic advetising...

2014-09-18 08:27:17

Appoints Rachel Bergman First Vice President of Customer Success REDWOOD CITY, Calif., Sept. 18, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced the creation of a new, executive-level role dedicated to supporting the success of its customers and partners, and published customer retention and product adoption figures that illustrate the strength of the business. This announcement highlights the company's ongoing commitment to...


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