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Latest real time bidding Stories

2014-09-19 20:21:33

LOS ANGELES, Sept. 19, 2014 /PRNewswire-iReach/ -- CDNPAL Media Network has released NginAd 1.0 OpenRTB Open Source Ad Server. NginAd ad server allows publishers and ad networks to leverage the power of programmatic Real Time Bidding (RTB) based advertising without using a hosted ad exchange. NginAd ad server is an open source product licensed under the GPL version 3 license and hosted on Github in the CDNPAL public source code account. NginAd uses the OpenRTB programmatic advetising...

2014-09-18 08:27:17

Appoints Rachel Bergman First Vice President of Customer Success REDWOOD CITY, Calif., Sept. 18, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced the creation of a new, executive-level role dedicated to supporting the success of its customers and partners, and published customer retention and product adoption figures that illustrate the strength of the business. This announcement highlights the company's ongoing commitment to...

2014-08-14 08:25:54

Appoints Fernando Narcio as Regional Manager, Latin America SAO PAULO, Aug. 14, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced that it is expanding its international operations across Latin America with the appointment of Fernando Narcio as Regional Manager, Latin America. The company has been active in Brazil since mid-2013 through a strategic partnership with interactive and digital marketing solutions company...

2014-07-09 08:24:52

LOS ANGELES, July 9, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced that it has updated the MediaAlpha Exchange with a transformative reporting center to empower advertisers with more data than ever before to support their lead generation campaigns. The new reporting center allows all parties involved in the buying or selling of traffic to build their own reports based on over one hundred data points and...

2014-07-08 23:02:39

The rise of automated trading & tremendous growth in programmatic buying – specifically real-time bidding & impression-level targeting – promises brands greater advertising efficiencies. (PRWEB) July 08, 2014 The rise of automated trading and tremendous growth in programmatic buying – specifically real-time bidding (RTB) and impression-level targeting – promises brands greater advertising efficiencies. While some brands have widely adopted programmatic trading as standard,...

2014-07-08 08:36:26

TOKYO, July 8, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform for leading publishers, today announced the appointment of Yosuke Maekawa in the newly created role of Country Manager Japan. The appointment follows PubMatic's entry into the Japanese market in January with strategic partner So-net Media Networks, part of the So-net Corporation, and the launch of a localized platform in April. Rob Jonas, Chief Revenue Officer at PubMatic comments: "Japan continues to...

2014-06-19 23:19:38

RealVu®, the industry leader in viewable impression ad serving and reporting, announces the successful launch of the RealVu Viewable Exchange for programmatic trading and Real Time Bidding (RTB). New York (PRWEB) June 19, 2014 RealVu’s new viewable exchange uses its patented Content Rendering Control (CRC) technology to determine in real time if an ad space is in view prior to bidding. Only ad spaces identified as in view are sent out for bid and purchase, providing greater...

2014-06-18 23:11:53

Collaboration of Bidstalk with Avocarrot, the native advertising virtuoso, will drive innovation and impact for native ads in the mobile advertising industry. Singapore/United Kingdom (PRWEB) June 18, 2014 Native Ad advertising is the means of coalescing content and design of a given product and service so as to appear less invasive and more engaging method of communication for brand building. This style of advertorial ad format is more informative and is able to captivate consumers for a...

2014-06-09 08:26:33

Evan Simeone Joins Ad Tech Leader as Vice President of Programmatic Direct, Engineering NEW YORK, June 9, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, announced today that Evan Simeone has joined in the newly created position of Vice President of Programmatic Direct, Engineering. Simeone will lead PubMatic's move into automated guaranteed and programmatic direct, a complement to the company's ongoing focus on the automation of...

2014-06-02 12:26:43

Offering Advertisers Real-Time Bidding and Content Targeting FORT LAUDERDALE, Fla., June 2, 2014 /PRNewswire/ -- Gay Ad Network released the first programmatic private exchange dedicated to premium gay display, video and mobile inventory, it was announced today by Mark Elderkin, CEO, Gay Ad Network. The gay media private exchange is comprised of quality gay and lesbian digital properties operated by Gay Ad Network as well as inventory from select premium lesbian, gay, bisexual and...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
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