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Latest Reebok Stories

2010-02-04 06:05:00

Forced overtime, cheated of wages, constant harassment, trapped in abject poverty in a Salvadoran Sweatshop PITTSBURGH, Feb. 4 /PRNewswire-USNewswire/ -- NFL jerseys have been sewn under illegal sweatshop conditions at the Chi Fung factory in El Salvador for at least the last four years, according to a new report by the National Labor Committee. Often forced to work 12-hour shifts, workers were at the factory 61 to 65 hours a week, including 12 to 15 hours of obligatory overtime, which...

2010-01-07 07:00:00

LAS VEGAS, Jan. 7 /PRNewswire/ -- adidas, a global leader in running, today kicked off its worldwide New Year's Resolution to help you become a better runner with the launch of the miCoach training platform. At a launch event at the company's Las Vegas Sport Performance store, adidas will unveil one of the only devices in the marketplace to verbally coach an individual during a run. Through live demonstrations with professional coaches Greg McMillan and Terrence Mahon, adidas will show how...

2010-01-06 07:35:00

NEW YORK, Jan. 6 /PRNewswire/ -- SmartThingz.com (http://www.smartthingz.com), a leading innovator of fitness and nutrition products based in New York City, attributes part of its recent spike in sales to the controversial Reebok EasyTone ad campaign that focuses leeringly on women's butts and breasts. "Our SmartSole(TM) Exercise Insole (http://www.smartsole.com), which helps people burn additional calories while they walk, has always performed well," said Jennifer Muroff, co-owner of...

2009-11-10 07:30:00

CAMBRIDGE, Mass., Nov. 10 /PRNewswire/ -- Allurent(TM), the market leader in powering superior online shopping experiences, today announced that Reebok has launched an Allurent on Demand shopping experience on Facebook Platform. Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' ecommerce sites and their social media points of...

2009-06-29 17:20:00

Fit is key when choosing the right shoe for working out YONKERS, N.Y., June 29 /PRNewswire-USNewswire/ -- In its latest tests of athletic shoes, the August issue of Consumer Reports rated the Asics GEL-150TR as the top performing shoe for both men and women. Both models topped the charts for excellence in cushioning and fit and rated "Very Good" for stability. Athletic shoes are designed for a range of activities such as aerobics, weight training, light running, and court games. Consumer...

2009-06-04 10:17:00

LinkedIn to Provide Networking Tips In-Person at Six Club Health Club Locations in June BOSTON, June 4 /PRNewswire/ -- Premier health clubs, The Sports Club/LA and Reebok Sports Club/NY, operated by Millennium Partners Sports Club Management, have teamed up with leading business social networking site LinkedIn for a series of in-person events designed to strengthen job prospects and health. The educational and social events called the "Networkout Series" will be hosted during June at five...

2009-03-20 11:58:00

CANTON, Mass., March 20 /PRNewswire/ -- Reebok International has appointed DDB Worldwide as its lead creative agency, Rich Prenderville, Reebok's Head of Global Brand Marketing announced today. DDB will provide creative solutions across a range of brand advertising and marketing communications and will service the business from three hubs: Berlin, Chicago and Hong Kong. Amir Kassaei, Executive Creative Director of DDB Germany will spearhead global creative efforts on the account. "DDB...

2009-02-02 12:47:00

Contest searches for three real women to be featured alongside WNBA MVP in new campaign PORTLAND, Ore., Feb. 2 /PRNewswire/ -- adidas announced today that starting February 2 it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three entrants whose inspiring stories are chosen will star in the new women's 'Me, Myself' campaign alongside adidas basketball star Candace Parker. (Photo:...

2009-01-22 17:22:00

MONTREAL, Jan. 22 /PRNewswire/ - A host of Reebok-CCM players will be in Montreal for the 2009 NHL All-Star festivities to take part in the 57th annual NHL All-Star game on January 25, 2009. The NHL All-Star Weekend is a key component of the Montreal Canadiens Centennial celebration. With Reebok-CCM's global headquarters located in Montreal it is only fitting that, key Reebok endorsee, Sidney Crosby was the top vote getter amongst all NHL players receiving 1,713,021 votes. Opposing Crosby on...

2008-07-24 09:00:57

BUSINESS IN BRIEF Reebok ad campaign features nfl stars CANTON - Reebok this week launches a star-studded TV commercial to promote its new Speedwick Tee. Created by New York City ad agency Mcgarrybowen, the ad features 20 NFL stars including Peyton Manning, Eli Manning, Vince Young and Ben Watson. Reebok is promoting the T-shirt's PlayDry technology that features anti-microbial, moisture-repellant properties. After six-month search, BostonCoach hires president, CEO BOSTON -...


Word of the Day
tesla
  • The unit of magnetic flux density in the International System of Units, equal to the magnitude of the magnetic field vector necessary to produce a force of one newton on a charge of one coulomb moving perpendicular to the direction of the magnetic field vector with a velocity of one meter per second. It is equivalent to one weber per square meter.
This word is named for Nikola Tesla, the inventor, engineer, and futurist.