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Last updated on May 21, 2013 at 19:28 EDT

Latest Rice Krispies Stories

2013-05-14 08:34:25

MyBowl(TM) breakfast planning resource and enhanced global website - www.kelloggsnutrition.com - provide new tools for healthcare professionals BATTLE CREEK, Mich., May 14, 2013 /PRNewswire/ -- Kellogg's MyBowl shows how to build a better #cereal bowl to start the day right KelloggsNutrition.com offers latest research, educational tools on benefits of #cereal and #breakfast Build a better bowl of cereal to start the day right with Kellogg's MyBowl(TM) - a new interactive...

2013-04-11 08:28:02

BATTLE CREEK, Mich., April 11, 2013 /PRNewswire/ -- MLB Branding to be Prominently Featured on Supermarket Displays and More than 27 Million Specially-Marked Packages of Kellogg's Products "Kellogg's(TM) Triple Play" Promotion includes Sweepstakes for Tickets to 2013 World Series, 2014 Opening Day and 2014 MLB All-Star Game Major League Baseball Properties (MLBP) and Kellogg Company today announced a multi-year agreement designating the leading cereal- and snack-maker as an...

2013-03-28 12:26:47

KALAMAZOO, Mich., March 28, 2013 /PRNewswire/ -- Digital advertising agency Biggs|Gilmore has been named Top Agency in the 2013 Internet Advertising Competition. This is the fourth time in five years that Biggs|Gilmore has won the top slot. The agency took home a total of 24 awards, including one Best of Show award, eight Best of Industry awards, and 16 Outstanding awards. "This is what's possible when 150 talented people work together to bring powerful ideas to life," said Andy...

2013-03-05 16:23:40

The National Milk Mustache "got milk?®" Campaign and Taye Diggs Team with Kellogg's® In Support Of The Share Breakfast(TM) Program LOS ANGELES, March 5, 2013 /PRNewswire/ -- Eating a good breakfast that includes milk - like in a bowl of cereal -gives kids high-quality protein, other essential nutrients and energy they need to fuel active successful days. Unfortunately, nearly one in five kids across our communities go without breakfast every day[1]. In fact, research...

2013-01-23 12:24:14

BATTLE CREEK, Mich., Jan. 23, 2013 /PRNewswire/ -- Former pro football running back LaDainian Tomlinson and his wife Torsha are teaming up with Kellogg's® Snacks to help football fans make their Big Game gathering the most valuable party in the neighborhood. To spice up the party-going experience, this season the Tomlinsons are dishing out some winning snack ideas, aided by Kellogg's Snacks favorites such as Cheez-It® crackers, Pringles® potato crisps, Town House® crackers,...

2012-11-12 16:23:34

MINNEAPOLIS, Nov. 12, 2012 /PRNewswire/ -- FLW, the world's largest tournament-fishing organization, announced today that the Kellogg Company has renewed its sponsorship in a multi-year deal. Financial terms of the deal were not disclosed. The Kellogg Company brands that will be featured by FLW include Frosted Flakes®, Pop-Tarts®, Rice Krispies Treats®, Cheez-It® and Pringles®. The brands will be featured across FLW's multiple platforms, including its tournaments and Expos,...

2012-10-26 11:23:29

BATTLE CREEK, Mich., Oct. 26, 2012 /PRNewswire/ -- Famed Kellogg's® cereal mascot Tony the Tiger today expressed his strong support for his fellow Michigan-based Tigers and urged mascots across the state to join him in rallying for the Detroit Tigers as they head home for game three of the World Series. (Photo: http://photos.prnewswire.com/prnh/20121026/CG01025) "I've got nothing against San Francisco, but it's only natural that I have strong allegiance to Detroit, as both...

2012-09-26 02:26:34

BATTLE CREEK, Mich., Sept. 26, 2012 /PRNewswire/ -- For moms, the typical school day can present all sorts of challenges, like last-minute supply needs for a project or a missing sports uniform. But serving their kids a nutritious breakfast doesn't have to be one of them. This year, Kellogg's® Love Your Cereal(TM) program is reminding moms that a bowl of Kellogg's cereal plus milk* is a surprisingly easy breakfast - and, as a good source of protein that offers four nutrients...

2012-07-26 02:27:27

BATTLE CREEK, Mich., July 26, 2012 /PRNewswire/ -- Highlights Kellogg's U.S. Olympic ad features Team Kellogg's( )athlete and Olympian, Rebecca Soni in her first broadcast commercial. Kellogg's first-ever ad to air during the Olympic Games Opening Ceremony celebrates the start and the potential of each new day commercial. See the inspirational journey of the making of Kellogg's U.S. Olympic ad. Every child knows that a "happily ever after" needs a "once upon a...

2012-06-20 06:26:22

BATTLE CREEK, Mich., June 20, 2012 /PRNewswire/ -- Highlights Research shows that a diet that includes cereal can improve nutrient intake and help maintain healthy weights. Kellogg is a leader in understanding the role of breakfast and cereal in consumers' health and well-being. Kellogg offers more cereals with at least a good source of fiber and 8 grams of whole grains than any other U.S. food company. When it comes to breakfasts that give people a strong start to the day,...