Last updated on April 24, 2014 at 21:24 EDT

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2013-01-25 08:22:05

EAST HANOVER, N.J., Jan. 25, 2013 /PRNewswire/ -- Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins' most passionate fans and depicts the intense relationship they have with the brand by showcasing...