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Last updated on April 24, 2014 at 12:21 EDT

Latest Rif Stories

2013-07-25 23:04:53

Ten-Year Partnership Has Raised Nearly $30 Million for Reading Is Fundamental and Kids in Need Washington, DC (PRWEB) July 25, 2013 Reading Is Fundamental (RIF) and Macy’s Be Book Smart campaign achieved its biggest milestone to date – raising enough funds over the past decade to distribute 10 million books to children in underserved communities across America. This summer, the Be Book Smart campaign was held in Macy’s stores nationwide from June 21 through July 21 and raised more...

2013-07-25 12:24:33

Ten-Year Partnership Has Raised Nearly $30 Million for Reading Is Fundamental and Kids in Need WASHINGTON, July 25, 2013 /PRNewswire-USNewswire/ -- Reading Is Fundamental (RIF) and Macy's Be Book Smart campaign achieved its biggest milestone to date - raising enough funds over the past decade to distribute 10 million books to children in underserved communities across America. This summer, the Be Book Smart campaign was held in Macy's stores nationwide from June 21 through July 21...

2012-09-12 02:25:57

RIF Releases STEAM Multicultural Book Collection Connecting STEM, the Arts and Early Learning WASHINGTON, Sept. 12, 2012 /PRNewswire-USNewswire/ -- Reading Is Fundamental (RIF) is launching a multi-year early childhood literacy campaign to inspire the next-generation of innovators through an approach integrating the arts with STEM learning (science, technology, engineering and math). The campaign is anchored by today's release of RIF's 2012-2013 Multicultural Book Collection, comprised...

2012-06-18 02:24:27

NEW YORK, June 18, 2012 /PRNewswire/ -- School may be out for the summer, but learning is always in fashion as Macy's and Reading Is Fundamental (RIF) kick-off their annual summertime fundraising campaign for children's literacy. Launching on Friday, June 22, 2012, the Be Book Smart nationwide campaign invites Macy's customers coast-to-coast to give $3 to help provide a book for a child in their local communities Through the program, customers will receive a $10 coupon off an in-store...

2012-04-09 06:21:31

DALLAS, April 9, 2012 /PRNewswire/ -- Weber Shandwick today announced it has been named PR agency of record by Reading Is Fundamental (RIF), the largest children's literacy nonprofit organization in the United States, following a competitive pitch. As part of an integrated communications campaign, Weber Shandwick will provide guidance and counsel for a variety of public relations initiatives. Central to its efforts, the firm will develop a comprehensive communications...

2012-03-01 16:44:00

GLENDALE, Calif., March 1, 2012 /PRNewswire/ -- To help kick-off National Reading Month, actress Kate Beckinsale has teamed up with "The Nestle Share the Joy of Reading Program" to raise awareness about the importance of children's literacy. Today, she visited Barnes & Noble at The Grove in Los Angeles to read to young children and their families, and to talk about her love of reading. "The Nestle Share the Joy of Reading Program" is donating up to $250,000 to Reading Is Fundamental...

2012-02-08 07:00:00

Activities for Parents and Educators Accompany Each Title WASHINGTON, Feb. 8, 2012 /PRNewswire-USNewswire/ -- Reading Is Fundamental (RIF), the nation's largest children's literacy nonprofit, has released the 2011-12 Multicultural Book Collection, featuring high-quality books for children grades K-4. RIF has distributed the collection to RIF programs across the country since 2007 as part of its Multicultural Literacy Campaign, a multi-year initiative to promote and support early...

2012-01-23 11:01:00

Facebook Campaign Aims to Raise $10,000 for Literacy Programs Nationwide WASHINGTON, Jan. 23, 2012 /PRNewswire-USNewswire/ -- Gerber Life Insurance Company recently debuted Project Open Book, a Facebook campaign benefiting Reading Is Fundamental (RIF). To participate, Gerber Life Facebook fans across the country can upload a photo of their child into a mosaic on the Gerber Life Facebook page, and enter to win a $1,000 VISA gift card. For every photo uploaded, Gerber Life will...

2011-11-03 07:00:00

Unveils New Look and Calls on All Americans to Unite as Book People WASHINGTON, Nov. 3, 2011 /PRNewswire-USNewswire/ -- Today, Reading Is Fundamental (RIF), the nation's largest children's literacy nonprofit, celebrates 45 years of igniting a love of reading in children nationwide with a bold commitment to building a literate America, including the unveiling of a new look and awareness campaign, and a special anniversary event to honor readers of all ages. (Logo:...

2011-08-11 07:00:00

WASHINGTON, Aug. 11, 2011 /PRNewswire-USNewswire/ -- For the third year in a row, more than 1 million Macy's customers sprung into action to support Reading Is Fundamental (RIF), the nation's largest children's literacy nonprofit. From June 24 - July 31, Macy's customers donated $3 through the Be Book Smart campaign to provide a book for a child, and Macy's donated 100 percent of every $3 to RIF for a total donation of $4.9 million. The organizations partnered with the goal of giving 1...