Latest Robert Schindler Stories

  Just-below pricing, or 99-cent endings, is a common marketing tool used to attract customers looking to get bang for their buck. But a Rutgers–Camden professor says that, in some cases, a penny saved doesn't always translate into a penny earned for retailers. "The difference between a good product and a poor product in the consumers' eyes could come down to that penny," says Robert Schindler, a professor of marketing at the Rutgers School of Business–Camden. "When consumers care...