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99-cent Pricing May Not Be Worth The Penny
2011-09-07 06:43:43

  Just-below pricing, or 99-cent endings, is a common marketing tool used to attract customers looking to get bang for their buck. But a Rutgers—Camden professor says that, in some cases, a penny saved doesn't always translate into a penny earned for retailers. "The difference between a good product and a poor product in the consumers' eyes could come down to that penny," says Robert Schindler, a professor of marketing at the Rutgers School of Business—Camden. "When...


Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.