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Latest Rums Stories

2012-05-01 06:26:26

CHICAGO, May 1, 2012 /PRNewswire/ -- The spirits market in the U.S. grew 3.5 percent in 2011 and achieved a slight increase in share of total alcohol, with the fastest growth coming from some of the newest brands to enter the market. According to data released today in Technomic's 2012 SpiritsTAB report, total spirits volume reached 199.8 million 9-liter cases. Technomic found that spirits now account for 6.4 percent of total alcohol, or adult beverage, up from 6.1 percent in 2010. "The...

2012-04-25 02:28:43

HAMILTON, Bermuda, April 25, 2012 /PRNewswire/ -- Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails. To view the multimedia assets associated with this release,...

2012-04-02 22:20:19

MIAMI, April 3, 2012 /PRNewswire/ -- The fourth annual Miami Rum Renaissance Festival begins on Monday, April 16 with a series of evening VIP rum parties hosted by leading rum brands at notable venues throughout the area. A robust schedule of rum-themed special events during the week culminates in a two-day grand tasting exhibition from 1 to 7pm Saturday and Sunday, April 21-22 at the Deauville Beach Resort at 6701 Collins Avenue. The main event features nearly a hundred rum and island...

2012-02-06 14:31:00

A-List celebrities turn out for Rolling Stone's BACARDI® Bash with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra Starship CORAL GABLES, Fla., Feb. 6, 2012 /PRNewswire-USNewswire/ -- BACARDI rum celebrated its 150th anniversary Saturday night in style - with an event that delivered on the expectations of being the #1 Party in Indianapolis. The BACARDI Bash, hosted by Rolling Stone, was jam packed with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra...

2012-02-04 06:00:00

HAMILTON, Bermuda, Feb. 4, 2012 /PRNewswire/ -- Family-owned Bacardi Limited officially marks the 150th anniversary of the founding of the Company and its iconic BACARDI® rum brand on February 4 with activities around the world honoring the world's favorite rum brand. The Company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardi Masso in Santiago de Cuba in 1862 to what is now the world's largest privately-owned spirits company. To view the...

2012-01-30 07:00:00

CORAL GABLES, Fla., Jan. 30, 2012 /PRNewswire/ -- On Saturday, January 28, Robert Furniss-Roe, Regional President of Bacardi North America, along with Facundo L. Bacardi, Chairman of Bacardi Limited and great-great grandson of Company founder Don Facundo Bacardi Masso, welcomed 150 of Miami's most elite tastemakers, Bacardi family members and current and retired Bacardi employees to an ultra-exclusive private party as part of the world-wide celebrations of the 150th anniversary of...

2012-01-18 08:15:00

NEW YORK, Jan. 18, 2012 /PRNewswire/ -- The international business execution firm, McKinney Rogers, today announced the addition of John Esposito as a senior board member. In this role, Esposito will focus on driving business growth for the Americas and building the brand globally. "John is a fantastic addition to our Global Leadership Team," stated McKinney Rogers CEO Damian McKinney, in making the announcement. "John has been a bedrock of the drinks industry where his...

2011-09-06 07:30:00

MIAMI, Sept. 6, 2011 /PRNewswire/ -- Multi-platinum recording artist Enrique Iglesias is partnering with Miami-based ATLANTICO Rum. "I was introduced to ATLANTICO by friends in Miami, quickly became a fan, and followed its development over the last couple of years," says Iglesias. "I was recently introduced to its co-founders, Brandon Lieb and Aleco Azqueta, and was immediately drawn to their entrepreneurial spirit and passion for developing a world-class product. I am now delighted to be...

2011-08-29 07:00:00

Social, Real-Time and Location-Specific Modules Help Promote and Enhance Anheuser-Buschâs Party-Ready Bacardi Silver Brand (PRWEB) August 29, 2011 nFusion has given Bacardi Silverâs http://www.bacardisilver.com website a vital remake, integrating new and exciting functionality to the colorful website redesign. The site makeover gives users multiple ways to connect to and interact with the Anheuser-Busch brand, showcasing Bacardi Silver as the drink of choice for...

2011-06-30 11:41:00

CORAL GABLES, Fla., June 30, 2011 /PRNewswire/ -- BACARDI(®) - the world's favorite and best-selling premium rum- today introduces a new addition to its ready-to-serve portfolio, the BACARDI(®) CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI. This pre-mixed cocktail minimizes preparation without sacrificing taste, simply "open and pour" to enjoy the ultimate daiquiri. (Photo: http://photos.prnewswire.com/prnh/20110630/NY28926-a ) (Photo:...