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Latest S. Shyam Sundar Stories

2014-04-30 10:47:39

Gimmicky contest ads and flashy free-prize messages may be an instant turnoff for mobile users, according to Penn State researchers. In a study, a tempting offer of a free prize drawing for registering on a mobile website led users to distrust the site, said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory. Sundar said that in an increasingly information-loaded world, people tend to lean on cues, such as icons and...

Smart Objects May Soon Start Talking And Interacting With Humans
2013-05-01 13:06:37

Lee Rannals for redOrbit.com — Your Universe Online Penn State researchers say as people keep embracing smart devices, society will begin to accept other, stranger objects such as talking tissue boxes. The researchers said at the 2013 Annual Conference on Human Factors in Computing Systems (CHI2013) that the next phase of smart objects is that these devices will start talking and interacting with humans. They want to determine the best ways for objects to communicate with humans...

2012-05-07 20:34:20

Giving people the freedom -- but not too much freedom -- to express themselves may help designers build more interactive web portals and online communities, according to Penn State researchers. The researchers found that people increased their interactivity and developed a greater sense of community when they could write their own blog posts, change the look of their site and add gadgets, such as weather and news feeds, to personalized websites or portals. However, the researchers noted...

2012-01-31 16:30:03

People who read news on the web tend to trust the gate even if there is no gatekeeper, according to Penn State researchers. When readers access a story from a credible news source they trust through an online portal, they also tend to trust the portal, said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory. Most of these portals use computers, not people, to automatically sort and post stories. Sundar said this transfer...

2010-09-22 19:45:31

Adjustments, applications and other tools allow users to configure preferences and use services such as iGoogle and Yahoo to control and customize the news they consume online. These tools can make online experiences more efficient and productive, but they do not ensure that users will be consistently pleased with their selections, according to Penn State researchers. "There is a major push toward customization in the marketplace because designers assume that more customization is better, but...

2010-02-05 15:14:49

Health information written by a doctor is rated as more credible when it appears on a Web site than in a blog or a homepage, according to a study of college students. The findings highlight the relative importance of different online sources to people who seek health information on the Internet. "Most people look for health information online by keying disease symptoms into various search engines," said S. Shyam Sundar, distinguished professor of communications, Penn State. "But the results...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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