Latest Safilo Stories

PAST. PRESENT. FUTURE. NEW YORK, May 8, 2013 /PRNewswire/ -- The first Carrera Ignition Night to hit the United States was a great success! Tuesday, March 7(th) marked a new beginning for Carrera, Safilo Group's historic eyewear brand. (Photo: http://photos.prnewswire.com/prnh/20130508/NY10344 ) Notable celebrities, industry executives and society influencers alike enjoyed Carrera's unique "You race or you don't" brand experience. Olivia Wilde (star of TRON: Legacy, People Like...

LONDON, April 18, 2013 /PRNewswire/ -- Carrera, a leading brand of Safilo Group and the iconic luxury fashion brand Jimmy Choo are proud to announce an agreement for the design, production and distribution of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses. (Photo: http://photos.prnewswire.com/prnh/20130418/NY97729 ) The collection will blend the eyewear expertise and bold attitude of Carrera with the epitome of style and glamour which is Jimmy Choo in a range of...

PADUA, Italy, Feb. 11, 2013 /PRNewswire/ -- Safilo Group, worldwide leader in the premium eyewear sector, and Bobbi Brown, the iconic cosmetics company owned by Estee Lauder and founded by the world renowned makeup artist and entrepreneur Bobbi Brown, announce their worldwide licensing agreement for the design, manufacture and distribution of optical frames and sunglass collections. "I am excited to embark on this new journey with Safilo. I believe that makeup is a way for women to...

PADUA, Italy, Feb. 5, 2013 /PRNewswire/ -- Safilo Group, worldwide leader in the premium eyewear sector, and Banana Republic, the global accessible luxury brand that delivers modern, covetable workplace style, announce the renewal of the licensing agreement through January, 31, 2019 for the design, manufacturing and distribution of optical frames and sunglass collections. The multi-year agreement strengthens a partnership with Banana Republic, originally forged in 2007, and gives...

PADUA, Italy, Dec. 6, 2012 /PRNewswire/ -- Safilo Group, leader in the premium eyewear sector, announces the early renewal of the licensing agreement for the design, manufacture and worldwide distribution of the leading international luxury brands MAX MARA and MAX&Co. collections of optical frames and sunglasses. The new agreement will now run until December 31, 2019. Luigi Maramotti, Chairman of Max Mara, said: "The relaunch of the partnership with the Safilo Group, that dates...

NEW YORK, Dec. 6, 2012 /PRNewswire/ -- Polaroid Eyewear will be celebrating its 75(th) Anniversary on Tuesday 11(th) December from 7pm to 10pm at The Museum of Modern Art (MoMA) after having postponed the original date of October 30(th) due to the unprecedented weather conditions caused by Hurricane Sandy in New York. (Photo: http://photos.prnewswire.com/prnh/20121206/LA25500) Whilst guests discover, explore and interact with the brand's technology, heritage and innovation as...

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- With the holidays just around the corner, SOLSTICE Sunglasses has announced the kick-off of its "WISH More GIVE More SAVE More" holiday promotion to get shoppers into the holiday spirit. Customers can earn up to $75 in SOLSTICE gift cards as well as enter to win a luxurious Beverly Hills shopping spree getaway for two via the SOLSTICE Facebook page. (Photo: http://photos.prnewswire.com/prnh/20121115/LA13838) SOLSTICE GIFT CARD PROMOTION...

NEW YORK, Oct. 29, 2012 /PRNewswire/ -- The Polaroid Eyewear 75(th) Anniversary celebration planned for Tuesday 30(th) October at the Museum of Modern Art (MoMA) has been postponed due to the severe weather conditions being caused by Hurricane Sandy. Polaroid Eyewear was expected to celebrate its 75(th) anniversary with a striking glare installation to demonstrate the unique and perfect vision of the Polaroid polarized lens. A new date will be announced shortly. The Safilo Group...

NEW YORK, Oct. 29, 2012 /PRNewswire/ -- Polaroid Eyewear is celebrating its 75(th) Anniversary on Tuesday 30(th) October from 7pm to 10 pm at the Museum of Modern Art (MoMA). (Photo: http://photos.prnewswire.com/prnh/20121029/LA01359) Whilst guests discover, explore and interact with the brand's technology, heritage and innovation as well as learning how Polaroid Eyewear is moving forward into the future, they will be entertained by the music of the New York based DJ trio "The...

PADUA, Italy, Sept. 18, 2012 /PRNewswire/ -- CARRERA, the international eyewear brand owned by Safilo Group, and Wieden+Kennedy Amsterdam are proud to announce that they will be working together on the creative strategy for the brand's new global communication. (Photo: http://photos.prnewswire.com/prnh/20120918/LA76300) The partnership will initially focus on a new teaser campaign that will be launched in the second semester of 2012 and will appear on various media channels,...