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Latest Sauza Tequila Stories

2014-04-21 08:23:22

Introducing the Sauza® Cowboy Who Knows What Women Want DEERFIELD, Ill., April 21, 2014 /PRNewswire/ -- Saddle up! Hot on the heels of its wildly popular predecessors, Sauza® Tequila, the world's #2 premium tequila, today unveiled its newest "Make It" campaign installment - "Make It With A Cowboy." After catching the eye of its female consumers with a flirtatious fireman in 2012 and a sultry lifeguard in 2013, the brand invites consumers to "Make It" again, but this time with a charming...

2014-01-09 12:24:22

Beam Partners with the Ultimate Innovative Artist on an Inspired Spirit DEERFIELD, Ill., Jan. 9, 2014 /PRNewswire/ -- Sauza® Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza® 901® super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901® brand's founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The...

2011-06-07 08:00:00

DEERFIELD, Ill., June 7, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is proud to announce Jon Sandler and The Fancy Band as the winners of the first ever national "Mariachi Mash Up" competition. Jon Sandler and The Fancy Band, based in Brooklyn, New York, went Horns Up!(TM) in their mariachi cover of "Young Folks" by Peter Bjorn and John. In addition to receiving a $10,000 cash prize, Jon Sandler and The Fancy Band will also be featured in the coveted "Backbeat" section of Billboard...

2011-05-02 16:12:00

CHICAGO, May 2, 2011 /PRNewswire/ -- Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few. Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this...

2011-04-25 05:00:00

DEERFIELD, Ill., April 25, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is giving up-and-coming bands a chance at stardom via the new Hornitos Tequila Mariachi Mash Up competition with official media partner Billboard Magazine, announced today. Whether it's rock, hip-hop or classical, the national contest challenges musical acts of all types to create their own mariachi-inspired mash up in celebration of the official kick-off to tequila season . (Logo:...

2010-12-21 12:24:00

DEERFIELD, Ill., Dec. 21, 2010 /PRNewswire/ -- In these trying economic times, it's no surprise that one of the top New Year's Resolutions for men in America is to save money. But a shocking new study shows that while men want to reign in their expenses, they'll still splurge when it comes to their sweethearts, even if it's at the expense of dear old mom. According to a nationwide poll conducted by Maxim Magazine and Hornitos(TM) Premium Tequila, a whopping 46% of men are planning on...

2010-12-08 11:39:00

NEW YORK, Dec. 8, 2010 /PRNewswire/ -- See video from Sauza Tequila at: http://www.thenewsmarket.com/Releases/StoryDetailPage.aspx?GUID=a7ef7478-98c7-4456-8d87-47cc37e2761f Marcela Valladolid, host of her own Food Network show and cookbook author, educates viewers on how simple and easy it is to make delicious Mexican foods and margaritas when entertaining for any occasion and how anyone can capture authentic flavors without all the fuss. About thenewsmarket.com thenewsmarket.com...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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