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Latest Scott Huettel Stories

2013-07-03 14:58:25

You might be falling in love with that new car, but you probably wouldn't pay as much for it if you could resist the feeling. Researchers at Duke University who study how the brain values things -- a field called neuroeconomics -- have found that your feelings about something and the value you put on it are calculated similarly in a specific area of the brain. The region is small area right between the eyes at the front of the brain. It's called the ventromedial prefrontal cortex, or...

2010-06-02 15:41:10

Just because your mother has turned 85, you shouldn't assume you'll have to take over her financial matters. She may be just as good or better than you at making quick, sound, money-making decisions, according to researchers at Duke University. "It's not age, it's cognition that makes the difference in decision-making," said Scott Huettel, Ph.D., Associate Professor of psychology and neuroscience and director of the Duke Center for Neuroeconomic Studies. He recently led a laboratory study in...

2009-05-28 10:51:44

A new study demonstrates that when faced with a difficult decision, the human brain calls upon multiple neural systems that code for different sorts of behaviors and strategies. The research, published by Cell Press in the May 28th issue of the journal Neuron, provides intriguing insight into the mechanisms that help the human brain rise to the formidable challenge of adaptive decision making in the real world."When faced with a complex decision, many individuals engage in simplifying...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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